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Predictably Irrational

The Hidden Forces That Shape Our Decisions

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Predictably Irrational

Auteur(s): Dan Ariely
Narrateur(s): Simon Jones
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The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational

“A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.” — Jerome Groopman, New York Times bestselling author of How Doctors Think

“Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good.” — James Surowiecki, author of The Wisdom of Crowds

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

©2008 Dan Ariely; (P)2008 HarperCollins Publishers
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This book was my first step into non fiction reading and it absolutely blew me away. The author writes in a way that is so captivating and entertaining. The studies that he conducted and discussed in this book are fascinating. This book has me thinking about the decisions I have and will make, what motivates them, and what in my psyche is holding me back. 10/10 recommend everyone read this at least once in their life.

Everyone should read this book at least once

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It is a great book for entrepreneurs and anyone who wants to understand more about themselves and others.

"Behavioural Economics"

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The book has been a game-changer for me as an Ed-tech startup owner. The book dives deep into the hidden forces that shape our decisions, revealing how irrational behaviors can be systematically predicted and even leveraged in business. Understanding these psychological triggers has helped me design more engaging and effective educational products, tailoring them to how people actually think rather than how they should think. Ariely’s research-driven insights have been instrumental in refining our strategies for user engagement and retention, making it a crucial read for anyone in the tech or education sectors.

Brilliant

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Great book, but like any book that tries to capture the human spirit, it excites in some ways and falls short in others.

The studies are all interesting and the topics are well-discussed, but I can't help but think Dan misses the point on some of his postulations. I really did enjoy this book, there's just something holding me back from giving it the 5 stars.

Maybe it's irrational, but that's a risk I'm willing to take after reading this book.

I liked this book, but feel it's a little preachy

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A great perspective on behavior delivered in a light and easily understood way. Delivered with implications on our daily lives and with a wink to policy makers. You doesn’t need to be a scientist to appreciate and enjoy this book.

Excellent and enlightening

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Dive into a fascinating investigation of why we choose. Some of the answers are sure to surprise you.

the psychology of choice

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This is hands down one of my favourite books on earth. I've gone through it 3 times now, and always learn something new. If human psychology interests you even a little, this is a fantastic read. I took down notes last time, and will be trying some of Dan Ariely's other work in the near future.

One of my favourite books

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This is one of those must read, for anyone interested in the human behavior field.

Great book!!!

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Why we do what we do is mysterious. Dan Ariely explains some of it with a dry wit and a wicked sense of humour. I would read anything he writes.

This is a must-read for skeptics and everyone else

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interesting, provides alot to think through and to rationalize some of the bizarre thoughts and actions we as a society engage in

good mind shift

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