Hook Point
How to Stand Out in a 3-Second World
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Narrateur(s):
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Brendan Kane
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Auteur(s):
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Brendan Kane
À propos de cet audio
Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.
There are more than 60 billion messages shared on digital platforms each day, and the average person is exposed to between 4,000 to 10,000 ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.
Luckily, Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.
©2020 Brendan Kane (P)2020 Waterside Productions, Inc.Vous pourriez aussi aimer...
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Performance41
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Histoire40
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Ce que les critiques en disent
“Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He’s become my go-to guy for all these things!” (LaLa Anthony, New York Times best-selling author, businesswoman, producer, and actress)
“To make a product, service, or yourself ‘stand out’ in a world of obnoxious clutter, everyone needs some type of competitive advantage. In Hook Point, Brendan Kane, a master strategist intersecting technology and commerce, presents a logical and practical way to achieve that competitive advantage.” (Geyer Kosinski, chairman and CEO of Media Talent Group)
“There is a small window to capture your audience’s attention today. Brendan’s book is a must-read to refocus your acquisition strategy on quality as opposed to quantity.” (Faisel Durrani, former GM/EVP of Def Jam Recordings and president of Marketing Live Nation)
1 ... 2 ... 3. Yes or No?
As a part-time content creator, I was interested in the concept of keeping viewers' attention. This book made me realize how I can overlook a certain video/post. Did it grab my attention?
Pay Attention
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Great conent, hate the continuou sales
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It helps me with the creation of my products, ebooks and my YouTube channel Alec G. And it even helps me sell my products better as a freelancer with email marketing. It's a pretty good book to read if you are making (or trying to make) money online.
[ Insert Hook Here. ]
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This book 📖 has made me understand why some content has millions of likes or shares. I’m using these strategies to grow awareness about the things I’m passionate about, with others that feel the same way.
Great in depth discussion on how to, and the why, of social media influence.
3 second world
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Get noticed
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