Épisodes

  • 5 Brand Position Steps to Build Your business or Personal Brand_Joanne Z. Tan_Season 2, Episode 57

    5 Brand Position Steps to Build Your business or Personal Brand_Joanne Z. Tan_Season 2, Episode 57
    Jul 11 2025
    Know how to position your brand - business or personal - is key for becoming a winner in today's crowded market with an outstanding brand identity, emotional resonance with your customers, and right pricing in a competitive landscape. Start with a brand audit before taking the first step. Step 1: Understand your target audience Step 2: Understand the competition Step 3: Define what makes your brand unique Step 4: Craft a brand positioning statement Step 5: Adapt to stay relevant

    Read it as a blog

    Watch it as a 9-min video

    These are just a few to achieve your brand position and to grow your business. If you would like to learn more, please contact us through 10PlusBrand.com. Thank you.

    ©Joanne Z. Tan all rights reserved.

    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

    - To stay in the loop, subscribe to our Newsletter

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance
    Voir plus Voir moins
    9 min
  • Brand Building Strategy: The Five Elements For Thriving in the Digital Age_Season 2, Episode 56_Joanne Z. Tan

    Brand Building Strategy: The Five Elements For Thriving in the Digital Age_Season 2, Episode 56_Joanne Z. Tan
    Jun 8 2025
    Here are 5 brand building strategies to tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose.

    Read it as a blog

    Watch it as a video

    (1) Brand positioning and brand building strategies (2) Tell your brand story (3) Brand image and brand equity (4) Building a brand community (5) Test and learn and the Importance of a brand audit

    A brand building strategy makes you stand out from the competition with powerful value propositions, a unique identity, and exceptional customer experience. It builds trust and loyalty among your existing customers and helps you reach new customers, and sustains the growth and longevity of your business brand.

    These are just a few of the ways to create brand building strategies to grow your business. If you would like to learn more, please contact us through 10PlusBrand.com. Thank you.

    ©Joanne Z. Tan all rights reserved.

    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

    - To stay in the loop, subscribe to our Newsletter

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance
    Voir plus Voir moins
    8 min
  • AI in LinkedIn - How to stand out? _ Joanne Z. Tan_Episode 55, Season 2

    AI in LinkedIn - How to stand out? _ Joanne Z. Tan_Episode 55, Season 2
    Apr 27 2025
    Joanne Tan was an invited speaker on "how to stand out with LinkedIn and what AI can and cannot do" at the Inclusive Leadership (ILDW). How NOT to be drowned in the sea of sameness? How to build a professional personal brand on your LinkedIn profile?

    It is value-packed with Joanne Tan's 14-year experience, insights, and based on her 9 articles on LinkedIn profile and personal branding, as well as more than a dozen articles on AI and cutting edge expertise.

    Read it as a 5-min blog

    © Joanne Z. Tan All rights reserved.

    - Contact us for an initial discovery meeting

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance
    Voir plus Voir moins
    14 min
  • Interview of Fiona Ma, California Treasurer, Candidate for Lieutenant Governor_Joanne Tan_Episode 54, Season 2

    Interview of Fiona Ma, California Treasurer, Candidate for Lieutenant Governor_Joanne Tan_Episode 54, Season 2
    Apr 18 2025
    Fiona Ma, California State Treasurer since 2019 and running for lieutenant governor in 2026, discussed her political journey, including her decision to switch from governor to lieutenant governor due to the high cost and crowded field. She highlighted her experience in housing, economic development, and agriculture, emphasizing the need for affordable housing and workforce housing. Ma also addressed the challenges of COVID-19, the importance of financial literacy, and the impact of tariffs on California's economy. She stressed the importance of diversity, inclusivity, and community engagement in her leadership.

    This interview consists of four parts:

    (1) Fiona Ma's present role as California treasurer and her future political career goals.

    (2) Past accomplishments.

    (3) National political climate.

    (4) Personal stories.

    Read it as a 30-min blog

    Watch it as a 1-hr, 26 min video

    © Joanne Z. Tan All rights reserved.

    - Contact us for an initial discovery meeting

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance
    Voir plus Voir moins
    1 h et 27 min
  • Hyper Personalized Messages by AI Can Result in Loss of Consumer Trust & Company Profit_Episode 53, Season 2

    Hyper Personalized Messages by AI Can Result in Loss of Consumer Trust & Company Profit_Episode 53, Season 2
    Apr 12 2025
    It is getting more difficult to tell AI generated, hyper personalized messages from human ones.

    A friend told me recently that he called a company’s customer support, and was misled into believing that he was talking to a real human. Some time into the conversation, he realized the “person” he was conversing with was AI. “I don’t like it at all.” He said.

    I, too, was almost fooled by a so-called “hyper personalization” email message generated by AI. Now, I invite you, the audience, to read this email - can you tell if it came from a real person or AI?

    Read it as a 3-min blog

    Watch it as a 7-min video

    This will become part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published.

    © Joanne Z. Tan All rights reserved.

    - Contact us for an initial discovery meeting

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance
    Voir plus Voir moins
    8 min
  • Financial Crisis, Crypto, Regulations, AI, Danger of Synthetic Data, Future Economy_Interviews of Notables and Influencers_Tammy Roust_by Joanne Z. Tan_Episode 52, Season 2

    Financial Crisis, Crypto, Regulations, AI, Danger of Synthetic Data, Future Economy_Interviews of Notables and Influencers_Tammy Roust_by Joanne Z. Tan_Episode 52, Season 2
    Apr 3 2025
    Financial crisis, crypto's fate, the danger of synthetic data, and governmental regulations - What is the future of AI and economy? - Listen to an AI expert, Chief Data Officer for a fintech, State & Federal governments, writer of cyber security law, former NASA senior engineer, who has been on the cutting edge and the front seat of all the above, and more... This ENTIRE interview has three parts: - 1st part consists of Tammy Roust’s career journey from NASA to Fin Tech and her hands-on experience with AI almost 20 years ago, then the important roles she played at the state and federal Government level, and at a startup; - 2nd part is about fintech, crypto, AI, data, governmental regulations thereof, and the future economy, - 3rd part is about her personal story and goals.

    Read it as a 20-min blog

    Watch it as a 1-hour video

    Some of the insights will be quoted as a part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published.

    © Joanne Z. Tan All rights reserved.

    - Contact us for an initial consultation meeting

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance
    Voir plus Voir moins
    1 h et 7 min
  • Want to get ahead of AI Search? - Focus on User Experience (AIUX), Brand Experience, AIXD_ Joanne Z. Tan_Episode 51, Season 2

    Want to get ahead of AI Search? - Focus on User Experience (AIUX), Brand Experience, AIXD_ Joanne Z. Tan_Episode 51, Season 2
    Mar 31 2025
    The point is: AI search can never replace face to face user experience. Human to human brand experience is ultimately the next level of goods and services in the age of AI search.

    From a real life experience of buying hiking shoes, first using ChatGPT, then ordering on Amazon, then returning to Amazon, only to buy the same brand shoes again after face-to-face explanation, demonstration, and education at a REI physical store. ...

    Read it as a blog

    Watch it as a video

    Part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published.

    © Joanne Z. Tan All rights reserved.

    - Contact us for an initial discovery meeting

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance
    Voir plus Voir moins
    7 min
  • How to be a Winner in AI Age: Brand Persona, Brand Messaging, Brand Voice_Joanne Z. Tan_Episode 50, Season 2

    How to be a Winner in AI Age: Brand Persona, Brand Messaging, Brand Voice_Joanne Z. Tan_Episode 50, Season 2
    Mar 14 2025
    AI search is a game changer for content creation. To be a winner, create powerful brand messaging in your own brand voice BASED ON your unique brand persona.

    Although AI can automate tasks and create content, it does not create a unique brand voice based on a brand persona. AI can be a tool to amplify a brand voice, but never a substitute for it.

    But it is exactly with an authentic and humanized brand voice, based on a powerful brand persona, that brand trust is developed.

    Read it as a blog

    Watch it as a video

    Part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published.

    © Joanne Z. Tan All rights reserved.

    - Contact us for an initial discovery meeting

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance
    Voir plus Voir moins
    10 min