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In this deeply personal episode of Aspire for More with Erin, Erin shares a raw reflection on her upcoming keynote and the lessons that built it. She unpacks how trauma, avoidance, and over-functioning quietly shape leadership—and how facing our discomfort is the real path to growth.

You’ll hear:

• Why 34% of the senior living workforce carries trauma that impacts communication and performance.
• How avoidance and over-functioning masquerade as productivity.
• Why “100%” is not a metric—it’s a mindset.
• The choice every leader faces: react or respond.
• The hard truth that what we avoid will eventually control us.

This episode is a reminder that growth isn’t about perfection or hustle. It’s about awareness, reflection, and choosing to believe you are enough.

New ED's Playbook to Creating and IMpactful Community Cultrue

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Speak Like a Visionary Leader: 5 Communication Shifts That Change Everything

Description:
Communication isn’t just how you talk—it’s how you lead, build trust, and influence every room you walk into. In this solo episode, Erin breaks down 5 powerful communication shifts that will help you speak like a visionary, not just a manager. Whether you're leading a morning stand-up or navigating a tough HR conversation, these tools will elevate your clarity, confidence, and leadership impact.

You’ll learn how to:

• Speak to lead, not manage
• Regulate emotions to keep your message clear
• Use fewer words with more weight
• Ask better questions to unlock team growth
• Stop oversharing and start inspiring

This is your roadmap to leading with your voice, and multiplying your influence.

New ED's Playbook to Creating and IMpactful Community Cultrue

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Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

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Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.

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Most leaders think they have a content problem. In reality, they have a communication problem.

In this episode of Aspire for More with Erin, I sit down with Eva Daniel — founder of The Speak Shop, former speechwriter for Dave Ramsey, and one of the Top 20 Communication Experts in the U.S. — to unpack the power of words, storytelling, and clarity in leadership.

Eva believes communication isn’t a “soft skill.” It’s the leadership skill that determines whether your team trusts you, your message lands, and your influence grows.

Together, we explore practical tools and habits that help leaders move from nervous or unclear to confident and compelling. Whether you’re leading a team meeting or standing on a stage, this episode will help you communicate in a way that people remember — and act on.

What You’ll Learn in This Episode:

• Why clarity is confidence and how leaders can eliminate confusion in their messaging
• The 50-25-25 Rule that will change how you prepare for presentations
• Why every meeting is a stage — and how to show up with presence and impact
• The surprising power of pauses, grounding, and even potato chips for nervous speakers
• How to distill your message into a North Star sentence people will never forget
• Why leaders don’t have to be naturally charismatic — communication is a skill anyone can learn

Resources & Links:

• Connect with Eva Daniel and The Speak Shop → [click here]
• Join the conversation with me on LinkedIn → [click here]
• Subscribe to Aspire for More with Erin wherever you listen to podcasts

New ED's Playbook to Creating and IMpactful Community Cultrue

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Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.

Send me your feedback on this episode!

What do you do when the door doesn’t open—despite your credentials, your connections, and your calling?

You build your own.

In this powerful episode, Erin sits down with Norman Harris Jr., healthcare leader, podcast host, and founder of CMC Media & Advocacy. Together, they explore what it means to lead without permission, trust your purpose, and stay the course—even when the industry overlooks you.

Norman shares his journey from being a trusted voice in long-term care leadership to launching a nonprofit media platform that centers underrepresented stories in healthcare. This episode is a masterclass in ownership, identity, and the raw, uncomfortable—but necessary—process of becoming.

Whether you're a senior living leader, emerging entrepreneur, or someone who’s been waiting to be chosen, this conversation will remind you:

What You’ll Learn:

• Why influence starts before the title arrives
• The truth about trust, leadership, and turnover in senior care
• How to reframe rejection and invisibility as invitations to lead
• The power of story-based advocacy—and why your voice matters
• Why Norman believes no cap rate is high enough to cover a lack of trust
• How he started a podcast and media brand, without waiting for permission

Quotable Moments:

Links & Resources:

• Follow Norman Harris Jr. on LinkedIn: here
• Learn more about CMC Media & Advocacy: here
• Subscribe to Aspire for More with Erin on Apple Podcasts, Spotify, or your favorite app
• 100% Leader Information: Here

Call to Action:

If you’ve ever felt like you were made for more—but the world wasn’t ready to see it—this is your sign to go anyway.

Listen now. Share with a leader you believe in.

And remember: becoming is a process, not a performance.

New ED's Playbook to Creating and IMpactful Community Cultrue

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Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.

Send me your feedback on this episode!

New ED's Playbook to Creating and IMpactful Community Cultrue

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Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.

Send me your feedback on this episode!

Most people talk about culture like it’s a project. But as Kate Bertram, former CEO and author of Creating Stickiness, reminds us, culture isn’t the initiative. It’s the result.

In this episode of Aspire For More with Erin, Kate and I dig deep into the truths leaders often overlook:

• Why culture shows up most clearly on a Tuesday afternoon in the middle of stress
• The role of shadow culture—and how unspoken norms can undermine your best intentions
• Why perks, pay bumps, and pizza parties don’t fix toxic leadership
• How to build trust as the new currency of leadership
• The difference between being “nice” and being “kind” when having tough conversations
• Why development planning creates “stickiness” and helps retain top talent

This conversation is a roadmap for senior living and healthcare leaders who want to create workplaces where people stay, thrive, and belong.

💬 What You’ll Learn in This Episode

• How to see culture as the result of leadership behaviors, not an HR program
• Why trust is fragile—and how to build it consistently with your team
• What courageous leadership looks like in real time (and why clarity is kindness)
• How to address “shadow culture” before it damages trust and morale
• Practical ways to use development planning as a retention strategy

Connect with Kate Bertram

• LinkedIn: Kate Bertram
  
  
• Book: Creating Stickiness

Listen Now:

If you’re a senior living leader, healthcare professional, or simply someone who cares about building trust-centered workplaces, this is an episode you won’t want to miss.

New ED's Playbook to Creating and IMpactful Community Cultrue

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Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

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Episode Summary:
Hiring in senior living is more than filling a position—it’s about protecting culture, improving retention, and attracting people who want to stay. In this episode, I sit down with Dana Weaver, CEO of Weaver Solutions, to unpack the CARE Framework—a practical, people-centered approach to interviewing that reduces turnover and raises the bar for leadership.

We explore why interviews are often overlooked, how your energy shapes the outcome, and the simple shifts leaders can make to walk into the interview room with confidence, clarity, and purpose.

If you’ve ever wondered how to attract A-players, how to ask better questions, or how to build a team that lasts, this episode is a must-listen.

What You’ll Learn in This Episode:

• Why turnover starts (or stops) in the interview room
• The 4 steps of the CARE Framework: Clarity, Ask Better Questions, Reflect, Engage with Intention
• How your energy and story as a leader shape who you attract
• The cost of turnover—and why improving your interview skills could save thousands
• Practical tools to bring more confidence, alignment, and purpose into your next interview

Links & Resources:

• Learn more about Dana Weaver and the CARE Framework: weaversolutionsllc.com/care
  
  
• Register for Dana’s upcoming training webinar on September 10th

New ED's Playbook to Creating and IMpactful Community Cultrue

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Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.

Send me your feedback on this episode!

What if failure isn’t something to fear—but something to use?

In this episode of Aspire For More with Erin, we unpack one of the hardest truths of leadership: you will fail. But failure doesn’t have to define you. In fact, it can refine you.

Erin introduces the FAIL → GAIN Framework and shares personal stories, practical leadership lessons, and the mindset shifts that can transform mistakes into momentum.

You’ll learn:

• Why assumptions are the fastest way to stall leadership growth
• How to use failure as feedback instead of judgment
• The difference between being more and doing more
• How to build resilience that keeps you moving forward

If you’re an Executive Director, senior living leader, or anyone feeling the weight of mistakes and setbacks—this episode will help you see failure not as the end, but as the beginning of growth.

Key Quote: “FAIL becomes the framework that leads to GAIN. When leaders learn to fail forward, they build the freedom to succeed.”

Here is a F.A.I.L. to G.A.I.N. Framework for you: https://aspireformore.myflodesk.com/failtogain

New ED's Playbook to Creating and IMpactful Community Cultrue

Connect with me on LinkedIn


Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.