In this insightful episode of Beauty and the Boss, Levarna chats with Indi, founder of Studio Eighty Five, a systems and automation studio transforming how bridal hair and makeup artists run their businesses. A former bridal makeup artist herself, Indi knows firsthand the burnout and overwhelm of endless admin and inconsistent bookings. Today, she’s the go-to expert helping creatives streamline their client experience with elegant, automated systems so they can focus on artistry, not emails.

Indi opens up about her pivot from makeup artist to systems strategist, the mental blocks holding artists back from charging their worth, and the key habits that will separate thriving artists from struggling ones in 2026. If you’ve ever felt buried in admin, stuck in your business, or afraid to raise your prices, this episode will completely shift how you see your work and your worth.

💡 You'll Learn:

• Why automations aren’t just for big businesses and how they free you to grow faster.
• The truth about pricing, profit, and why most artists are undercharging without realizing it.
• How to create a luxury client experience through seamless systems and branding.
• The mindset shift that transforms “I’m not ready” into “I’m unstoppable.”
• Why innovation, not imitation, will define the successful artist in 2026.

💬 Notable Quotes

“You can’t grow your business if you don’t have time and you can’t get time back if you’re stuck in your inbox.”

“Your systems are only as good as the strategy behind them.”

“Stop comparing yourself to people living a life you don’t even want. Focus on you.”

“Automating clunky processes won’t save you, it’ll just make your chaos run faster.”

“You are in business to do what you want. Forget the rules.”

📚 Resources & Tools Mentioned:

Free facebook group for bridal artists:

https://www.facebook.com/groups/bookmorebridesfreegroup

Booked & Profitable - Bridal Business Rest workshop

https://levarnabusinesscoach.mykajabi.com/booked-and-profitable

Book More Brides - Artist Academy waitlist

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

Levarna’s Instagram to follow for more tips

https://www.instagram.com/levarnabusinesscoach

Studio Eighty Five Instagram:

https://www.instagram.com/studioeightyfive_?igsh=MTliemFuYjJ1M3psaA==

If you loved this conversation, make sure to follow and rate the Beauty and the Boss Podcast on Spotify, Apple Podcasts, or wherever you tune in.

Screenshot this episode, tag @levarnabusinesscoach and @studioeightyfive_, and share your biggest takeaway so we can spread the inspiration to more beauty entrepreneurs!

Episode Summary:

In this inspiring episode of Beauty and the Boss, Levarna sits down with Selena Marchand a powerhouse bridal makeup artist, educator, and industry influencer. Selena has grown from earning $100K a year to over $430K annually while building a combined social media following of more than 1 million across TikTok and Instagram.

Selena shares her journey from starting out in bridal makeup 20 years ago to becoming a global educator and content creator. You’ll hear how she built passive income streams, why she believes delusional self-confidence is essential, and her unfiltered thoughts on pricing in the bridal industry.

If you’ve ever wondered how to grow your business beyond services and into true financial freedom, this episode is packed with strategies and real talk you won’t want to miss.

💡 You'll Learn:

• The exact shifts that took Selena from $100K to $430K in annual income.
• Why showing your face on camera is the secret to explosive social media growth.
• The truth about bridal pricing and why content creation is key to charging premium rates.
• Why “being delusional” and backing yourself is a business superpower.

bookings or followers).

💬 Notable Quotes

“You have to get comfortable being uncomfortable if you want to grow.”

“Followers do matter, if no one knows you exist, how are you going to get the opportunities you want?”

“I never struggled raising my prices because I have the demand and the social media to back it up.”

“You don’t need to be perfect. You just need to back yourself and keep showing up.”

📚 Resources & Tools Mentioned:

Free facebook group for bridal artists: https://www.facebook.com/groups/bookmorebridesfreegroup

Booked & Profitable - Bridal Business Restworkshop:

https://levarnabusinesscoach.mykajabi.com/booked-and-profitable

Book More Brides - Artist Academy waitlist:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

The Ultimate Bridal Makeup Artist Costs and Time Checklist

https://levarnabusinesscoach.mykajabi.com/cost-time-checklist

Levarna’s Instagram to follow for more tips https://www.instagram.com/levarnabusinesscoach

Selena’s Instagram and Tiktok account

https://www.instagram.com/selenamup?igsh=MTg2ajZ4dWZzaTRpNQ==

https://www.tiktok.com/@selenamup?_t=ZS-9073iyxohsn&_r=1

✨Enjoyed this episode? Follow Selena on Instagram and TikTok, subscribe and review the podcast, and share your takeaways by tagging us, we’d love to celebrate with you!🥂

Episode Summary:

After a short break, Levarna is back with one of the most important topics in the bridal beauty industry—pricing. In this episode, she shares a snippet from her live workshop revealing why so many MUAs undercharge despite being fully booked or popular online.

You’ll hear Levarna break down the top reasons MUAs undervalue themselves and struggle financially, plus what to do about it. She also introduces her brand-new program Booked and Profitable: The Bridal Business Reset Workshop a step-by-step workshop designed to help you:

• Clarify your niche so you attract the right clients.
• Build irresistible bridal packages that sell themselves.
• Finally price for profit with confidence.
• Use her interactive profit calculator to know exactly what you’re making on every single service.This episode is a wake-up call for bridal artists who are ready to stop scraping by and finally build a profitable, sustainable business.

💡 You'll Learn:

• Why most bridal artists undercharge and the five hidden reasons behind it.
• The difference between revenue and profit and why profit is the real measure of success.
• How fear, judgment, and comparison stop artists from confidently raising prices.
• What true success looks like in business (profitability + lifestyle, not just bookings or followers).

💬 Notable Quotes

“We are undercharging. We are extremely undervaluing ourselves compared to other vendors on a bride’s wedding day.”

“Profit is what you’re left with after all expenses and paying yourself properly not just revenue.”

“Copying other artists’ pricing is dangerous. Busy doesn’t always mean profitable.”

“Success in business is profitability. That is success, and it's profitability without being completely burned out.”

📚 Resources & Tools Mentioned:

Free facebook group for bridal artists: https://www.facebook.com/groups/bookmorebridesfreegroup

Booked & Profitable - Bridal Business Restworkshop:

https://levarnabusinesscoach.mykajabi.com/booked-and-profitable

Levarna’s Instagram to follow for more tips:

https://www.instagram.com/levarnabusinesscoach

Want the full Bridal Pricing Workshop replay plus the chance to ask Levarna your questions directly? 🎉

You can access the complete training (and so much more) inside her free Facebook group for bridal artists.