Episode Summary:

In this inspiring episode of Beauty and the Boss, Levarna sits down with Selena Marchand a powerhouse bridal makeup artist, educator, and industry influencer. Selena has grown from earning $100K a year to over $430K annually while building a combined social media following of more than 1 million across TikTok and Instagram.

Selena shares her journey from starting out in bridal makeup 20 years ago to becoming a global educator and content creator. You’ll hear how she built passive income streams, why she believes delusional self-confidence is essential, and her unfiltered thoughts on pricing in the bridal industry.

If you’ve ever wondered how to grow your business beyond services and into true financial freedom, this episode is packed with strategies and real talk you won’t want to miss.

💡 You'll Learn:

• The exact shifts that took Selena from $100K to $430K in annual income.
• Why showing your face on camera is the secret to explosive social media growth.
• The truth about bridal pricing and why content creation is key to charging premium rates.
• How to diversify your income with passive streams like online courses, memberships, and brand collaborations.
• Why “being delusional” and backing yourself is a business superpower.

bookings or followers).

💬 Notable Quotes

“You have to get comfortable being uncomfortable if you want to grow.”

“Followers do matter, if no one knows you exist, how are you going to get the opportunities you want?”

“I never struggled raising my prices because I have the demand and the social media to back it up.”

“I love makeup, but I also love money. And I want to make money while I sleep.”

“You don’t need to be perfect. You just need to back yourself and keep showing up.”

📚 Resources & Tools Mentioned:

Link to free facebook group for bridal artists: https://www.facebook.com/groups/bookmorebridesfreegroup

Link to The Ultimate Bridal Makeup Artist Costs and Time Checklist

https://levarnabusinesscoach.mykajabi.com/cost-time-checklist

Levarna’s Instagram to follow for more tips https://www.instagram.com/levarnabusinesscoach

Selena’s Instagram and Tiktok account

https://www.instagram.com/selenamup?igsh=MTg2ajZ4dWZzaTRpNQ==

https://www.tiktok.com/@selenamup?_t=ZS-9073iyxohsn&_r=1

✨Enjoyed this episode? Follow Selena on Instagram and TikTok, subscribe and review the podcast, and share your takeaways by tagging us, we’d love to celebrate with you!🥂

Episode Summary:

After a short break, Levarna is back with one of the most important topics in the bridal beauty industry—pricing. In this episode, she shares a snippet from her live workshop revealing why so many MUAs undercharge despite being fully booked or popular online.

You’ll hear Levarna break down the top reasons MUAs undervalue themselves and struggle financially, plus what to do about it. She also introduces her brand-new program Booked and Profitable: The Bridal Business Reset Workshop a step-by-step workshop designed to help you:

• Clarify your niche so you attract the right clients.
• Build irresistible bridal packages that sell themselves.
• Finally price for profit with confidence.
• Use her interactive profit calculator to know exactly what you’re making on every single service.This episode is a wake-up call for bridal artists who are ready to stop scraping by and finally build a profitable, sustainable business.

💡 You'll Learn:

• Why most bridal artists undercharge and the five hidden reasons behind it.
• The difference between revenue and profit and why profit is the real measure of success.
• How fear, judgment, and comparison stop artists from confidently raising prices.
• What true success looks like in business (profitability + lifestyle, not just bookings or followers).

💬 Notable Quotes

“We are undercharging. We are extremely undervaluing ourselves compared to other vendors on a bride’s wedding day.”

“Profit is what you’re left with after all expenses and paying yourself properly not just revenue.”

“Copying other artists’ pricing is dangerous. Busy doesn’t always mean profitable.”

“Success in business is profitability. That is success, and it's profitability without being completely burned out.”

📚 Resources & Tools Mentioned:

Link to free facebook group for bridal artists: https://www.facebook.com/groups/bookmorebridesfreegroup

Link to the new Booked & Profitable - Bridal Business Rest workshop https://levarnabusinesscoach.mykajabi.com/booked-and-profitable

Link to the Book More Brides - Artist Academy waitlist https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

Levarna’s Instagram to follow for more tips:

https://www.instagram.com/levarnabusinesscoach

Want the full Bridal Pricing Workshop replay plus the chance to ask Levarna your questions directly? 🎉

You can access the complete training (and so much more) inside her free Facebook group for bridal artists.

Episode Summary:

In this transformative solo episode, Levarna dives deep into the “how” of building a business that doesn’t just pay the bills but funds your dream life, supports your family, and gives you total freedom.

Inspired by the incredible response to last week’s episode with Kellsie Bain, Levarna takes it a step further by walking you through the 3 powerful shifts every creative entrepreneur needs to build a truly aligned, profitable business.

Levarna shares her own personal journey, how she turned a bridal side hustle into a six-figure, freedom-based business as a single mom, and how she built a team and structure that allows her to work on her terms.

This is more than just business advice. It’s a wake-up call for artists and entrepreneurs who are done playing small, done guessing their prices, and ready to step into profitable, purposeful entrepreneurship.

💡 You'll Learn:

• How to design your business around your dream life instead of burning out in a business that doesn't serve you.
• The key financial numbers every makeup artist must know to stop undercharging and start earning real profit.
• Why most artists unknowingly sabotage their income goals and how to fix your money mindset.
• How to confidently price your packages so you're not just working more weddings, but working smarter.
• What it really takes to go from side hustle to full-time success as a bridal beauty business owner.

💬 Notable Quotes

"If you don't know what you want, it's really hard to create it."

"It's not about what you charge, it's about what you keep. Profit is the real measure."

"You can't out-strategize a limited money mindset."

📚 Resources & Tools Mentioned:

• Booked and Profitable - The Bridal Business Reset Workshop Waitlist https://levarnabusinesscoach.mykajabi.com/booked-profitable-waitlist

• Bridal Ad Mastery

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/

Learn how to price for profit, define your niche, and build irresistible packages. → DM “workshop” on Instagram to get all the details and join the training!

💖 Loved this episode?Don’t forget to follow or subscribe to the podcast, leave a ⭐⭐⭐⭐⭐ rating, and share it with a fellow makeup artist who needs this! Tag @levarnabusinesscoach on Instagram so we can say thank you!