Episode Summary:

In this episode, Levarna shares her hard-earned wisdom on one of the most common questions she receives as a successful bridal business owner: Should I build a team?

Whether you're a fully booked solo artist dreaming of freedom, more income, or scaling your brand, Levarna walks you through the real pros and cons of building a bridal team from hiring artists and admin support to stepping into a leadership role. With a candid, no-fluff approach, she details what worked, what didn’t, and what you should know to avoid common (and costly) mistakes.

This episode is a must-listen if you're considering taking your bridal business to the next level by adding team members while maintaining your standards and profitability.

🧠 You'll Learn:

• The benefits of building a team: freedom, scale, authority, and financial growth.
• The hidden challenges: letting go of control, managing artists, and building systems.
• When it’s the right time to start hiring.
• How to avoid the biggest financial mistake when paying contractors.
• Why building a team means becoming a leader, not just an artist.
• The importance of backend systems and streamlined operations before expansion.

🛠 Key Takeaways & Advice:

• Find the right people: Reliability, passion, and personality fit are non-negotiables.
• You can’t do it all: Hiring admin support frees you to focus on marketing and strategy—what actually drives growth.
• Systems are essential: Contracts, clear communication, booking platforms, and client management tools will prevent chaos.
• Profit is not guaranteed: Don’t overpay contractors. Know your numbers.
• Start small: Begin with part-time or trial collaborations and grow from there.

💬 Notable Quotes

“Your team members have to be ultra passionate about the wedding industry… If they’re not, the cons will outweigh the pros.”

“Letting go of control was the hardest thing for me. I’m a perfectionist.”

“You’re responsible for how your team represents your brand. That requires leadership—not just artistry.”

“Building a team can be the most freeing, profitable decision—but only when done right.”

📚 Resources Mentioned:

👉 Levarna recommends listening to her previous episode featuring Laura O’Hagan, an expert in Profit First.

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨Ready to scale with less stress and more support? Join the waitlist for my upcoming program. Let’s build your dream team together.

Episode Summary:

In this episode, Levarna dives into a timely and common concern among bridal hair and makeup artists: the sudden quiet periods in client inquiries and bookings. Prompted by a DM from a coaching client, the episode explores the reality behind slow booking seasons and how artists can maintain a consistent flow of inquiries year-round even in traditionally slow months like winter.

Instead of blaming the economy or wedding seasonality, Levarna urges artists to take control of their marketing. She shares how she booked multiple clients in June—New Zealand’s slowest month by using evergreen strategies like Facebook ads. With practical tips and mindset shifts, she encourages listeners to move beyond relying on trends and build systems that attract clients consistently and effortlessly.

🧠 You'll Learn:

Why it’s not the economy, wedding season, or inflation that’s killing your bookings—it's your marketing.

The real reason relying solely on Instagram and organic social media posting doesn’t work long-term.

How Facebook Ads can drive qualified leads consistently—even during quiet seasons.

A practical analogy comparing your business to a shop:

• Your portfolio = window display
• Your services = what’s inside the store
• Your marketing strategy = foot traffic
• How to evaluate your business through the lens of your dream client.

💬 Notable Quotes

“Your dream brides are always still getting married. If you have a rock solid marketing strategy, you will get the lion’s share of the work.”

“Visibility equals bookings.”

“Stop focusing on how trendy your reels are and start thinking about how good your actual marketing is.”

🎯 Actionable Tips:

Shift your mindset – Stop blaming the season or economy; evaluate your marketing instead.

Use Facebook Ads – Invest time in a strategy that drives consistent leads from your ideal audience.

Evaluate your shop window – Take a hard look at your website and socials. Would you book you?

Simplify inquiries – Make it easy for brides to contact you; review your inquiry forms and process.

Invest in education – Consider joining a program like Book More Brides Artist Academy to fast-track your success.

📚 Resources Mentioned:

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨If this episode hit home, it’s time to upgrade your marketing. Stop relying on seasonal luck, create a system that works year-round. Subscribe, leave a review, and join the waitlist for the next round of Book More Brides Artist Academy!

Episode Summary:

In this empowering episode of Beauty and the Boss, Levarnaa tackles one of the most common fears among bridal makeup artists: raising your prices without scaring away clients. If you've ever felt stuck undercharging for your services or fearful that increasing your rates might drive away potential brides, this episode is your pep talk and strategy guide in one.

Levarna walks you through a mindset shift and practical, high-level strategies to help you confidently raise your rates — without guilt, burnout, or losing bookings. She breaks down how to communicate your value effectively, position your brand to reflect premium pricing, and attract the kind of clients who want what you offer.

🧠 You'll Learn:

• Why “you’re too expensive” usually isn’t about the price , it’s about perceived value
• The biggest undercharging red flags (even if you’re fully booked)
• How to create value-packed packages that brides will love
• What to include in your offers and what to leave out
• Why mindset is just as important as strategy when it comes to pricing
• What to expect when your pricing changes and why slower bookings might be a good thing

💬 Notable Quotes

🗣️ “When a bride says you’re too expensive, she’s most often not talking about the price — she just doesn’t see the value.”

🗣️ “Charging too little doesn’t just hurt your actual income. It drains your energy, it limits your ability to grow, and it attracts the wrong type of clients.”

🗣️ “You’re not charging more just to make more money. You’re charging more because you’re delivering real results and running a real business.”

🗣️ “If your brand looks like every other artist’s, price becomes the only thing brides can compare you on.”

🧠 Mindset Shift to Take Away:

You don’t need to apologize for charging what you’re worth. Brides aren’t just paying for makeup, they’re investing in a seamless, luxurious, stress-free experience. When your pricing reflects the transformation, not just the transaction, you attract the right clients.

📚 Resources Mentioned:

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Book More Brides FREE 3-Day Masterclass Replays (Available for a Limited Time Only)https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass-evergreen

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨If this episode resonated with you, screenshot and share it on Instagram. Don’t forget to tag @levarnabusinesscoach and send it to a bridal bestie who needs to hear this!