Rohit Prabhakar, Global Head of Experiences & Capabilities at Visa, joins Mudassar Malik on Behind the Growth to explore how leaders can move from AI add-ons to AI-native marketing ecosystems that deliver hyper-personalized experiences at scale. With a career spanning technology, product, and marketing, Rohit grounds the discussion in two priorities: customer obsession and business enablement.

He outlines a two-track AI adoption model: use AI as a partner to incrementally improve existing systems, while also reimagining processes from the ground up to remove legacy constraints. At the core is unified, high-quality data, breaking down silos so machine learning and large language models can work with accuracy and relevance.

Rohit pinpoints content creation as the long-standing blocker to personalization at scale and explains why recent advances in generative AI make on-demand, context-specific assets achievable. He distills three essential building blocks for AI-native systems: connected data, robust machine learning, and LLMs.

The conversation closes on leadership and change management. Rohit shares how small, empowered teams can drive transformation, why human oversight must remain in the loop with AI, and what marketing leaders should prioritise as expectations, speed, and productivity demands rapidly increase.

Rohit dives into themes like:
- Building AI-native marketing ecosystems
- Overcoming personalization’s content bottleneck
- Unifying customer data for scale
- Structuring change through small wins
- Keeping humans in the AI loop

Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Valerie McMurtry, President & CEO of Children’s Aid Foundation of Canada, joins Mudassar Malik on Behind the Growth to discuss how purpose-driven leadership, data, and partnerships are reshaping outcomes for children and youth in care. Drawing from her experience leading Canada’s largest charity in this space, Valerie explains how aligning mission, strategy, and innovation drives measurable change.

The conversation begins with Valerie’s career journey from corporate marketing to the nonprofit sector. She shares how her upbringing shaped her focus on solving complex social issues and why she pursued work with deeper purpose. This background informs her leadership approach today, where she prioritizes long-term outcomes over short-term wins.

Valerie then outlines the foundation’s mission: improving education, employment, mental health, and stability for young people who have experienced abuse, neglect, and abandonment. She explains why these priorities matter, the scale of the challenge in Canada, and how data guides funding decisions. She also discusses redefining success based on youth feedback, broadening it beyond traditional metrics to reflect individual progress.

Finally, she highlights how the foundation has evolved from traditional philanthropy to testing new service models through social innovation and venture funding. Using examples like the TELUS Mobility for Good program, Valerie demonstrates how corporate partnerships can go beyond sponsorship to deliver real impact. She closes by urging business leaders to integrate social responsibility into their strategies, not as a side effort, but as a way to build stronger organizations and communities.

Valerie dives into topics like:
- Leaving corporate to find purpose
- The hidden scale of child welfare
- Why success metrics needed rewriting
- Taking risks with social innovation
- Building partnerships that actually work

Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Brian Shickluna, Director of Software Engineering at Staples Canada, joins Mudassar Malik on Behind the Growth to unpack the leadership principles and organizational design strategies that have shaped his career. Drawing on experience from startups to large enterprises, Brian shares what it really takes to build and scale high-performing engineering teams.

The conversation begins with Brian’s reflections on his career path and how working across industries taught him the value of seeing beyond technical expertise. He explains why leaders need a breadth of perspective to guide teams effectively, especially as they move from hands-on roles to broader organizational influence.

Further diving deep into the concept of “legacy mindset,” Brian explores why outdated thinking and overcomplicated processes often hold organizations back more than their tech stacks. He challenges common assumptions about transformation and describes how simplifying workflows and clarifying roles can unlock speed and agility at scale.

Finally, Brian shares his approach to fostering a culture of experimentation, empowering teams to take ownership of their ideas, and avoiding the traps of micromanagement. He closes with practical insights on servant leadership, psychological safety, and why senior executives should prioritize structure and mindset as the foundation for sustainable growth.

Brian unpacks topics like:
- The silent risks of structural debt
- Designing orgs that outlast people
- Breaking out of micromanagement
- Protecting engineers from alert fatigue
- When structure beats great ideas

Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.