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Beyond the Brand

Beyond the Brand

Auteur(s): Cara Bendon
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À propos de cet audio

Beyond the Brand is the go-to podcast for ambitious founders who want to build well-loved and known consumer brands that stand out. Hosted by branding expert Cara Bendon, with 17 years’ experience, this podcast blends insightful solo episodes on brand strategy with inspiring interviews from successful entrepreneurs, revealing the role branding played in their success.Cara Bendon Gestion et leadership Économie
Épisodes
  • Breaking the Mold: The Luxury Dental Brand That’s Anything but Clinical with Martina Hodgson
    Dec 9 2025

    What happens when a dentist buys a derelict Victorian leather warehouse and decides to create a practice that looks nothing like a dental office?

    In this episode, Martina shares the bold journey of transforming a building site with no floors, walls, or ceilings into an award-winning dental practice that's won UK Practice of the Year three times. From absolutely refusing tooth logos to drawing inspiration from luxury hotels and boutique coffee shops, this is a masterclass in brand differentiation.

    Discover:

    • Why the building came first (and how a 1873 neo-gothic warehouse inspired an entire brand identity)
    • The rigorous naming process that led to "The Dental Architect" (despite people saying no one could spell it)
    • How to create a cohesive brand experience from interior design to prosecco labels
    • Why navy and gold nearly happened (and why we're glad it didn't)
    • The truth about "style without substance" and why pretty isn't enough
    • How brand building never stops after the logo is designed

    Perfect for:Practice owners, entrepreneurs, and anyone interested in premium branding, customer experience design, or breaking industry norms

    Featured:Multiple award winner including UK Dentist of the Year, with insights on building a brand that represents excellence, honesty, fun, and growth—not just aesthetics.

    Warning: Contains zero molar logos and an unhealthy obsession with building heritage.

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    32 min
  • From Side Hustle to Cult Brand: How Glisten Cosmetics Found Its Glow
    Nov 17 2025

    In this inspiring episode, Natalie Chapple shares herjourney from being a secondary school teacher to founding Glisten Cosmetics, a seven-figure beauty empire. Discover how she turned a side hustle with just £200 into a thriving business with a team of 13 and a massive social media following.

    Natalie discusses the challenges of rapid growth, theimportance of staying true to your creative vision, the role influencers played in her success and her strategies for weathering the challenges of business ownership.

    This masterclass in entrepreneurship offers valuableinsights and inspiration for anyone looking to carve out their own path in business.

    00:00 Introduction to Natalie Chapple and Glisten Cosmetics

    01:07 Natalie's Journey from Teacher to Entrepreneur

    03:23 Challenges and Growth in the Beauty Industry

    04:53 Creative Vision and Product Design

    08:30 Direct to Consumer Strategy

    11:58 Work Boundaries & Life Priorities

    17:05 Cult Products and How They Became Successful

    22:02 Building a Brand and Community

    25:25 The Role of Influencers in Glisten’s Growth

    27:11 Business Expansion

    36:43 Challenges and Resilience in Business

    39:24 Exciting Future Plans for Glisten Cosmetics

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    40 min
  • The Equation for Success: Branding, Differentiation & Scaling
    Nov 3 2025

    Dr. Sophie Carr, who won the title of World’s MostInteresting Mathematician in 2019, grew Bays Consulting from a one-woman venture into a thriving 15-person business.

    In this episode, she shares the real story behind thatgrowth - from the early days of going solo to leading a team that’s now creating life-saving crowd movement models (yes, really!).

    We chat about what it takes to scale a business, how a bold rebrand helped her stand out in a competitive market, and why her motto, “maths, not magic,” is the real formula behind her success.

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    24 min
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