Have you ever sent a client email at midnight and thought, “There has to be a better way”? (Spoiler alert: there is.)

In this episode, I’m joined by the fabulous Crystal Eva, a fractional COO and online business manager who’s all about streamlining systems and reclaiming time. We talk real talk about automation—what it is, what it isn’t, and how to get started without making your brain melt.

You’ll hear:

• Why automation is not about losing the personal touch (and how to keep your human vibes front and center)
• The signs that it's time to start automating
• Easy automations to start with—even if you're tech-shy
• How to use tools like Dubsado, Asana, Zapier, and Gmail to work smarter
• Why auditing your systems regularly actually saves you time (instead of adding to your to-do list)
• Crystal’s favorite trick for adding a personal, feel-good touch to automated workflows

Whether you’re drowning in client admin or just looking to clean up your biz backend, this episode will give you some quick wins and new ideas to test out in your biz.

About Crystal Eva:

Crystal Eva is a Fractional Chief Operating Officer and Online Business Manager who helps service-based business owners streamline operations, optimize systems, and scale their businesses with ease. With a passion for helping entrepreneurs reduce overwhelm, Crystal uses her expertise in project management and client relationship management to simplify processes and boost efficiency. She’s built a career centered around creating systems that allow businesses to grow sustainably while maintaining a healthy work-life balance. Crystal is also the creator of The Ops Room™, a community for business owners focused on optimizing systems and operations, and she’s passionate about helping women entrepreneurs reclaim their time and energy to focus on what truly matters. She believes in creating businesses that align with personal values, and she’s dedicated to helping others do the same.

Crystal’s Links:

Website Instagram

The Ops Room is a space dedicated to helping entrepreneurs streamline their operations, automate their workflows, and optimize their systems so they can scale with ease.

Inside The Ops Room™, we have a resource vault, monthly Q&A calls, a Slack community for support, and AI tools to help with business operations. It’s designed to give you the practical strategies and systems you need to run your business without the overwhelm!

Learn more about BizMagic or the BizMagic Podcast.

In this episode, we’re diving into one of my favorite topics: automation. But before you panic or picture some overly complicated tech setup, let’s get real—this is all about the simple stuff that makes a huge difference.

You don’t need a team, a 50-step workflow, or a tech degree. You just need to notice the places where you’re repeating yourself... and maybe stop doing that. 😉

In this episode, I share:

• What business automation actually means (no buzzwords, just clarity)
• Real-world examples of small automations that can save you hours
• Signs you’re ready to automate (hint: you’ve copy-pasted the same email 14 times)
• How to start small—even if you’re tech-averse
• The mindset blocks that keep us from automating (and how to move past them)

Even basic automations can free up mental space, help you show up more professionally, and give your clients a smoother experience.

Ready to stop doing the same task 800 times? Hit play. Try one small automation this week and tell me how it feels.

Learn more about BizMagic or the BizMagic Podcast.

In this episode, I sit down with Dr. Daisy Valentin—accounting and finance expert, business consultant, and unapologetic NASCAR fan—to dig into the (often intimidating) world of money for small business owners.

We talk about all the things most of us wish we had learned way earlier in our entrepreneurial journey, especially if you’re a solopreneur or running a women-led, non-traditional business. Daisy brings real talk, decades of experience, and practical strategies that will help you better understand your numbers—and actually feel empowered doing it.

We get into:

• What it really means to separate business and personal finances (and why it matters)
• Why paying yourself isn’t optional, even if you think you can’t afford it
• How DIY’ing your bookkeeping can work—until it doesn’t
• What to consider before moving contractors to employees
• The big difference between tax accounting and business accounting
• Simple ways to start educating yourself without the overwhelm
• How to use accounting software to your advantage without getting buried in it
• Why investing in support (like a real accountant!) saves you time, stress, and money

Daisy and I also talk through mindset blocks, red flags, and what it looks like to actually grow into a CEO role in your business.

Her number one tip? Educate yourself and find support that fits you—and your business stage—so you’re not stuck in the same financial rut year after year.

About Dr. Daisy Valentin:

Dr. Daisy Valentin (she, her, ella) is a Puerto Rican business consultant and the co-owner and CEO of Valyntin Consulting, LLC. She holds a Doctorate from Walden University with an emphasis on Accounting, Finance, and Quantitative Analysis, as well as certifications in Project Management Essentials (PMEC), Lean Six Sigma White Belt (LSSWBC), Six Sigma Essential (SSEC), and Teaching English as a Foreign Language (TEFLEN). She has been an online professor in the Higher Education sector for over eight years, teaching at various universities and colleges across the country and internationally in both adjunct and other academic roles.

Dr. Daisy Valentin, along with her expert team, is committed to helping small, non-traditional women-owned businesses succeed. With over 20 years of experience in Accounting, Finance, and Business Leadership, Dr. Valentin provides specialized services in accounting, finance, payroll, and business coaching through Valyntin Consulting LLC.

As advocates for women entrepreneurs, she and her team understand the unique challenges they face and are dedicated to offering solutions that support business growth. Valyntin Consulting LLC works with women-led businesses to simplify financial management, ensure payroll accuracy, and provide strategic coaching that empowers business owners to reach their goals.

Links for Dr. Valentin:

Website: www.valyntin.com

LinkedIn

Instagram

Facebook

YouTube Guest Speaker Series

Learn more about BizMagic or the BizMagic Podcast.

If you’ve ever wanted to curl into a ball after hearing the words SPF, DKIM, or DMARC—same. But these settings can make or break your email deliverability, and I’m here to help you not ignore them.

In this episode, I break down the confusing world of email authentication in a super clear, non-techy way—so you can stop wondering why your emails keep landing in spam and actually feel confident about your setup.

Here’s what I cover:

• What DNS actually is (and why it matters for your emails)
• The difference between SPF, DKIM, and DMARC—no jargon, just clarity
• What Google and Yahoo’s new(ish) rules mean for your business
• Whether you should DIY your setup or call in some help

This is one of those behind-the-scenes tech pieces that, once handled, just makes everything smoother—and more professional.

If you're sending emails from your domain (newsletters, automations, or client comms), this episode is a must-listen.

Learn more about BizMagic or the BizMagic Podcast.

What if the key to building a thriving business wasn't about working harder—but working in a way that actually fits you?

In this episode, I chat with integrative alignment coach and certified human design specialist Matalya Onuoha about how understanding your human design can change the way you build your business—from offers to operations to how you show up (or don’t) on social media.

We get into:

• What human design actually is (beyond just “I’m a generator!”)
• The five human design types and how they impact business decisions
• Why “good advice” isn’t always your advice
• What it looks like to run a business in alignment (and what it feels like when you're not)
• How human design can help you simplify your services and stop overdelivering
• Why feeling “bossy” or “too much” might actually be your superpower
• Matalya’s favorite tech tools—including a CRM you might not have heard of

Let this episode be the gentle (or not-so-gentle) permission slip you need to stop forcing strategies that don’t feel good—and start creating a business that actually works for you.

About Matalya:

Matalya Onuoha (Mutalya Onohha helps women step into their true purpose and create lives of authentic alignment. As a Certified Human Design Specialist and Integrative Alignment Coach with a Bachelor's in Psychology, she blends Human Design, Neuro-Linguistic Programming (NLP), and energy work to guide clients in overcoming self-doubt and reconnecting with their inner wisdom using her Prosperity Alignment Framework: The Rewrite Method™. With expertise in holistic personal transformation, Matalya supports women in unlocking clarity, building genuine confidence, and designing lives and businesses that truly reflect who they are meant to be. Her guiding principle remains clear: Alignment is the prerequisite to abundance.

Matalya’s Links:

Socials: @rewrite.coaching

www.rewritecoaching.co

Matalya’s free Mini Energetic Blueprint. A personalized Human Design guide that helps women understand the key energetic themes shaping how they’re meant to work, create, and make aligned decisions.

And if anyone listening is in a season of transition or craving deeper clarity about their purpose or business, they’re welcome to book a free discovery call with me here: rewritecoaching.co/book-clarity-call

Learn more about BizMagic or the BizMagic Podcast.

In this episode, I'm getting real about something that makes most of us squirm: pricing. Specifically, why I charge $265 for a strategy session and why your expertise is probably worth way more than you're charging.

I know that number might make you flinch a little (trust me, it used to make ME flinch), but here's the thing - we need to get comfortable talking openly about how we price our services. It takes the mystery and shame out of the whole process.

In this episode, I share:

• My cringe-worthy journey from $25/hour (yes, really) to $265 strategy sessions
• Why I used to negotiate DOWN before I even finished stating my rates (spoiler: don't do this)
• The lightbulb moment when I realized I wasn't just selling time - I was selling transformation
• How to calculate the TRUE value of what you deliver (hint: it's not just about the hour you spend with clients)
• A simple exercise to help you recognize the worth of your accumulated expertise
• Why ROI isn't always about money - sometimes it's about peace of mind, clarity, and getting three whole days of your life back

The real talk: You're not just selling your time. You're selling years of learning, testing, failing, succeeding, and distilling all of that into solutions that actually work. That has serious value, even if you can't see it clearly yet.

If you're still pricing like you're brand new when you're not, this episode is your wake-up call. Your brain is worth more than you think, and it's time to price accordingly.

Ready to figure out your own pricing strategy? Book a strategy session with me at bizmagic.co - you know exactly what it costs! 😉

Learn more about BizMagic or the BizMagic Podcast.

If you’ve ever had that “what if someone takes my business name?” feeling, this episode is for you. I sat down with trademark attorney Sarah Waldbuesser of Destination Legal to cut through the legal jargon and get real about protecting your brand. We talk about what a trademark is (and isn’t), how to know when it’s time to get one, and how to avoid common mistakes that could cost you big down the road.

You’ll hear:

• The difference between trademarks, copyrights, and patents (without the law school headache)
• The “gut punch” test for knowing when it’s time to trademark
• How to avoid building your brand on land you don’t own
• What the trademark process really looks like (cost, timeline, and what to expect)
• Why DIY-ing your trademark could be a risky move
• How trademarks become valuable business assets you can sell

This episode is all about giving you the knowledge to protect what you’ve worked so hard to build. And if you’ve ever Franken-Contracted your way through the legal stuff… you’re in good company, and it’s time we seek professional help!

About Sarah:

Sarah Waldbuesser, Esq., is a trademark attorney and owner of Destination Legal and TWIST Law. After several years at a law firm and a few career jumps, she ended up falling in love with online business and loves helping entrepreneurs achieve their dreams in a smart and protected way. She is also an adventurer, traveler, and food and wine lover. When not at her computer, she loves hanging with her 2 little kiddos, having wine with friends, flying around the globe and connecting with other online business owners.

Sarah’s Links:

instagram.com/sarahwaldbuesser

destinationlegal.com

twistlaw.co

Learn more about BizMagic or the BizMagic Podcast.

If your CRM makes you want to throw your laptop out the window… it might be time to talk. In this episode, I’m breaking down the signs your tools have stopped working for you, why we drag our feet on switching, and how to make the leap without losing your sanity.

We’ll cover:

• Why outgrowing your tools is actually a sign of business success
• Common red flags it’s time to move on
• The sneaky ways we “make do” and why that’s not sustainable
• How to choose your next platform without drowning in options
• My step-by-step approach to a smooth, less-chaotic migration

Your tech stack should make your life easier, not harder. If yours is creating friction, this is your permission slip to upgrade.

Links:

Don’t want to do this alone? With BizMagic Tech Magic, we help you decide what platforms are still working for you, what platforms to switch to, and we can even handle the whole migration! Learn more here!

Learn more about BizMagic or the BizMagic Podcast.