In this episode, Scott and Gaby break down how a women’s fashion brand hit eight figures without increasing ad spend. The win came from a cleaner creative process, better iteration, and a tighter link between data and production.

Over the first 90 days the brand saw:
• 50 percent growth in acquisition MER
• 72 percent growth in new customer revenue
• 29 percent drop in new customer acquisition costs
• 168 percent lift in contribution margin

Gaby walks us through how the team:
• Identified winning templates, cut creative waste,
• Built a predictable weekly production cadence,
• and turned chaos into consistent performance.

The conversation also touches on why many brands struggle with creative output and how to fix that with a clear testing and briefing framework.

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Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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If you're an 8 or 9 figure retailer looking for deeper creative insight or performance insight grounded in real finance reach out today.

⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/

Episode four from Cape Town brings Nathan and Ibra together for one of our most direct strategy sessions. No fluff, just hard truths on what actually drives growth for ecommerce brands.

In this episode they break down:
• Why most one to five million dollar brands are not ready for an agency
• How to tell if your issue is the offer, the creative, or the product
• Why attribution is misunderstood and often useless
• The real link between profitability, scale, and cash flow
• How to build a useful testing roadmap instead of random experiments
• When creative fatigue is a research problem, not a production problem
• Where forecasting starts and why most brands leave it too late
• How AI changes media buying and where it still falls short
• Why hiring better people outperforms every tactic long term

What you can expect:
• Straight, unscripted thinking from the two strategists behind Blue Sense
• Real examples, blunt explanations, and zero theory
• A clear view of how high performance operators diagnose problems

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Get the latest updates, best practices, and PROVEN eCommerce strategies every day. Subscribe here: https://www.youtube.com/@bluesensedigital

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Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
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Sign up for a FREE Action Plan today: https://www.bluesensedigital.com.au/

⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/

Scott sits down with Gaby to unpack the creative systems that drive scale. They discuss the biggest testing mistakes brands make, how to set velocity without sacrificing quality, the formats that consistently win across industries, and how to turn a single founder video into a scalable creative engine.

They also dive into Meta’s new diversity and fatigue metrics, planning output via a marketing calendar, what to do when peak season hits, and where AI genuinely fits into modern creative workflows.

Chapters

00:00 Intro

00:30 Creative as the fuel for growth

00:43 Testing mistakes and audience assumptions

02:18 Creative velocity and fatigue management

05:24 Meta’s diversity and fatigue metrics

07:20 Winning creative formats by vertical

10:01 Founder-generated content that scales

13:22 Auditing complex brands

15:30 The Creative Volume Calculator explained

17:38 Using a marketing calendar to forecast output

19:18 Refreshing winners for BFCM

21:03 AI’s role in creative

26:50 The creative team of 2026

CTA: Book a Creative Audit → bluesensedigital.com.au

Key Takeaways

• Why “creative velocity” is the single most important growth lever
• How to identify and multiply winning assets
• How to prepare your team for the 2026 creative landscape
• Practical frameworks to blend creative intuition with performance data