Are you doing incredible work for your clients but not seeing the referrals, renewals, or recognition you deserve? You might be making one major mistake — not reporting your results. In this episode of the Brilliant Brands Academy Podcast, Sommer Vega shares how failing to demonstrate performance once cost her client confidence, and how one shift in her business led to stronger relationships, bigger projects, and consistent referrals.

You’ll learn why reporting your work is essential — no matter your industry — and how to deliver data in a way that builds trust, showcases value, and sets you apart from competitors.

Chapters

00:00 Teaser

00:23 Intro

01:36 The Importance of Reporting Progress

07:37 Building Trust Through Transparency

13:19 The Ripple Effect of Reporting

Action Step:

Pick one service you currently offer and ask:
How can I report the results of this to my clients?
Start simple. Make it clear. Make it visual. Make it plain.

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In this episode of the Brilliant Brands Academy podcast, Sommer discusses significant branding moves from various companies in the first of a monthly roundup of brand headlines, breakthroughs, and bold moves you can learn from.

In this May 2025 episode, we’re talking billion-dollar acquisitions, tech-forward product innovation, mission-centered rebrands, and how some of the world’s most brilliant brands are staying relevant and resonant.

Whether you're building a business, running a nonprofit, or managing a public-facing program, this episode breaks down what these moves mean for you and how you can apply the same brilliance to your brand.

Chapters

00:00 Introduction to Branding Insights

00:57 ELF Beauty's Strategic Acquisition

03:38 Nike's Innovative AI Sneakers

06:01 The Honey Pot Company's Rebranding Journey

🔗 Resources & Mentions:

• E.L.F. x Rhode Acquisition News

• Nike On Air Event

• The Honey Pot Brand Refresh

• Ami Colé and L’Oréal Investment

• Thriving Families CA Rebrand

• Scouting America Announcement

The conversation delves into the importance of embracing challenges and learning from mistakes as essential components of personal growth. It emphasizes that without facing difficulties, individuals may not realize their potential for growth and improvement.

Chapters

00:00 Intro

01:57 Embracing Imperfection in Business

10:05 The Art of Graceful Pivoting

15:04 Mindset for Success: Problem Solving and Resilience