Are you doing incredible work for your clients but not seeing the referrals, renewals, or recognition you deserve? You might be making one major mistake — not reporting your results. In this episode of the Brilliant Brands Academy Podcast, Sommer Vega shares how failing to demonstrate performance once cost her client confidence, and how one shift in her business led to stronger relationships, bigger projects, and consistent referrals.

You’ll learn why reporting your work is essential — no matter your industry — and how to deliver data in a way that builds trust, showcases value, and sets you apart from competitors.

Chapters

00:00 Teaser

00:23 Intro

01:36 The Importance of Reporting Progress

07:37 Building Trust Through Transparency

13:19 The Ripple Effect of Reporting

Action Step:

Pick one service you currently offer and ask:
How can I report the results of this to my clients?
Start simple. Make it clear. Make it visual. Make it plain.

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Connect with Sommer Vega:

Website

Instagram

LinkedIn

Youtube

In this episode of the Brilliant Brands Academy podcast, Sommer discusses significant branding moves from various companies in the first of a monthly roundup of brand headlines, breakthroughs, and bold moves you can learn from.

In this May 2025 episode, we’re talking billion-dollar acquisitions, tech-forward product innovation, mission-centered rebrands, and how some of the world’s most brilliant brands are staying relevant and resonant.

Whether you're building a business, running a nonprofit, or managing a public-facing program, this episode breaks down what these moves mean for you and how you can apply the same brilliance to your brand.

Chapters

00:00 Introduction to Branding Insights

00:57 ELF Beauty's Strategic Acquisition

03:38 Nike's Innovative AI Sneakers

06:01 The Honey Pot Company's Rebranding Journey

🔗 Resources & Mentions:

• E.L.F. x Rhode Acquisition News

• Nike On Air Event

• The Honey Pot Brand Refresh

• Ami Colé and L’Oréal Investment

• Thriving Families CA Rebrand

• Scouting America Announcement

The conversation delves into the importance of embracing challenges and learning from mistakes as essential components of personal growth. It emphasizes that without facing difficulties, individuals may not realize their potential for growth and improvement.

Chapters

00:00 Intro

01:57 Embracing Imperfection in Business

10:05 The Art of Graceful Pivoting

15:04 Mindset for Success: Problem Solving and Resilience

In this Brilliant Brands Academy podcast episode, Sommer discusses practical strategies for increasing brand visibility without a large budget. The conversation covers various methods, including content amplification, community building, leveraging digital platforms, networking, and basic SEO practices. Sommer emphasizes the importance of engaging with audiences, utilizing social media, and building an email list to foster connections and grow visibility.

Chapters

00:00 Teaser

00:27 Ibtro

01:39 In-Person Visability, Leveraging the Audience of Others

15:56 Content Amplification and Community Building.

20:33 Networking and Automation for Growth

27:57 Leveraging the Digital Space

37:55 Wrapping Up: Smart Strategies for Visibility

Summary

The conversation delves into the fundamental nature of entrepreneurship, emphasizing that every entrepreneur is inherently a salesperson, regardless of the industry they operate in. It highlights the critical role of sales in sustaining a business and the universal truth that without sales, there is no business.

Chapters

00:00 Teaser

00:42 Intro

02:00 The Secret Sauce of Successful Brands

04:06 The Power of Customer Service

09:22 Simplifying the Sales Process

16:23 Operational Efficiency and Financial Literacy

21:12 Purpose Beyond Profit: The Soul of a Brand

Resources & References Mentioned:

• Bain & Company: The Economics of Loyalty

• Baymard Institute: Cart Abandonment Stats

• Nucleus Research: CRM ROI Report

• McKinsey & Company: Operational Efficiency Insights

• Intuit QuickBooks: Small Business Financial Literacy Report

• Deloitte: Purpose-Driven Brands Grow Faster

Listener Challenge:Take a moment this week to audit your customer journey. Is it simple, delightful, and aligned with your brand's purpose? Tag us @BrilliantBrandsAcademy on social media and share what you're improving!

📥 Subscribe & Review:Love what you heard? Be sure to subscribe so you never miss an episode—and if you found this helpful, leave a ⭐⭐⭐⭐⭐ review! Your support helps more brilliant brands get discovered.

This conversation delves into the critical roles of branding and public relations in marketing. It emphasizes the importance of understanding your target audience, creating effective content, and documenting marketing strategies for success. The discussion also highlights how PR can enhance credibility and trust within the community, ultimately leading to business growth.

Chapters

00:00 Understanding Branding, Marketing, and PR

00:30 The Importance of Branding

01:44 Understanding Branding, Marketing, and PR

04:38 Importance of Branding

09:28 The Purpose of Marketing

14:53 Leveraging Public Relations

19:24 The Power of Earned Media

22:19 Building a Strong Brand Foundation

25:24 The Importance of Marketing and PR

Resources in this Episode:

Client/Customer Funnel Worksheet

Branding Guide

Follow Me:

Instagram; Linkedin; Youtube

It’s time to give your brand a fresh start for Q2! In this episode, we’re taking a strategic approach to “spring cleaning” your brand. From your website to your content to your client funnels — you’ll learn how to audit your branding and marketing assets with clarity and confidence.

I’m sharing a personal story about how I tossed my outdated “brochure-style” website and replaced it with a value-packed hub that now drives leads and builds trust — and how you can do the same.

If you’ve been feeling disconnected from your brand or wondering if it’s time for a refresh, this episode will walk you through exactly what to keep, tweak, or toss—with stats, examples, and a checklist you can use today.

Free Resource:

Get Your Brand Audit Checklist

Listen to the AI Revolution Podcast:

Spotify

Apple

Chapters

00:00 Teaser

00:36 Intro

01:46 Why Brands Need Spring Cleaning

04:22 Identifying What Works: Keep the Good Stuff

08:09 Teaking What's in Between: Refining Your Brand

15:15 What to Toss: Outdated Elements and Strategies

20:38 Transform Your Website from Being a Digital Brochure

25:33 Spring Cleaning Your Brand: A Checklist for Success

28:52 Embracing Growth: Pruning for a Flourishing Brand

In this eye-opening episode of Brilliant Brands Academy, Sommer Vega gets real about the financial truths that every entrepreneur needs to hear. From battling imposter syndrome to the importance of charging your worth—even to friends and family—Sommer shares personal lessons, practical tips, and powerful mindset shifts that helped her go from barely scraping by to building a six-figure business.

If you're tired of running a passion project that doesn't pay, this episode is your financial wake-up call.

Chapters

00:00 Teaser

00:30 Intro

01:39 Introduction to Financial Lessons for Entrepreneurs

03:05 Overcoming Imposter Syndrome

05:49 Valuing Your Services: High Ticket Equals Higher Potential

10:38 The Importance of Charging for Your Worth

15:80 The Impact of Pricing on Client Commitment

19:24 The Sudden Shift to Six Figures

22:26 Discernment in Client Selection

23:26 Getting Your Financial House in Order

📊 Relevant Stats Mentioned:

• 75% of executive women experience imposter syndrome (KPMG, 2020)

• 82% of small businesses fail due to poor cash flow management (U.S. Bank)

• Paid clients are 40% more likely to complete coaching programs (Harvard Business Review, 2018)

  
  

✨ Quote of the Episode:
“You were called to lead, not bleed. You cannot pour into others if you’re drowning yourself.”

👇🏽 Resources Mentioned:

• IRS Guide to 1099s and W-9s

• LLC vs S-Corp Comparison Tool

• Kajabi Creator Economy Report

🔥 Ready to Build a Bankable Brand? Join the Brilliant Brands Accelerator!
If this episode hit home, then you're going to love the Brilliant Brands Accelerator 5-Day Live Course—your step-by-step roadmap to build a brand that looks good, communicates clearly, and actually makes money.

Over 5 powerful days, you’ll learn how to:

• Clarify your brand message

• Create content that converts

• Attract aligned clients

• Build a simple marketing funnel

• And most importantly—position your brand for profit

  _________________________________________________

🗓️ Next Live Session Starts Soon—Reserve Your Spot:
👉🏽 Learn More Here

Spots are limited because this is a live, interactive experience. If you're ready to go from overwhelmed to on-brand and in demand, don’t wait!

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💬 Let’s Continue the Conversation:
Tag @pocketpr or @sommercrystal on Instagram or TikTok and let me know which lesson hit home the most. Screenshot this episode and share it with a friend who needs to hear it!

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