Anna Belova is an influential AR and generative AI entrepreneur, currently leading DEVAR and OpenWay AI as their founder and CEO. She holds a Master’s degree in Arts and Human Science and was named to Forbes 30 Under 30 in 2019.
With more than a decade of experience in immersive tech, Anna has overseen the launch of over 300 AR products, including interactive children’s books that have sold 15 million+ copies across 75 countries and 27 languages. DEVAR has partnered with major global brands like Hasbro, Nickelodeon, McDonald’s, Google, Siemens, Colgate‑Palmolive, and Nasdaq.
In response to the growing no-code movement, she created MyWebAR, a generative AI-powered XR platform that enables users to build AR experiences in their browsers—no programming required. With over 230,000 users and adoption by 200+ universities, the platform is now among the top two most popular webAR tools globally.
In 2025, Anna founded OpenWay AI, a cutting-edge company developing AI tools and infrastructure for immersive content creation and automated interaction.
Aside from her entrepreneurial achievements, Anna contributes thought leadership through regular columns in Forbes and Entrepreneur, sharing insights on immersive technologies, startup growth, and the convergence of art and AI.
During this episode, we discuss:
- Anna’s experience in AR and AI
- What inspired her to start OpenWay AI, after noticing an internal problem
- How she juggled managing 2,000 users/daily without having the human resources behind them
- What’s coming next for OpenWay AI in the next year
- How she’s an AI-native person
- Her belief that AI can be your own personal superpower if you learn how to use it right
- Why every person needs to embrace AI
- The importance of finding something that you really love as a founder because it’s a lifestyle
And more. Tune into this episode as we dive into all things AI!