You’ve created a lead magnet… but it’s generating little to no leads. Sound familiar? This session breaks down the real reason most lead magnets fail — and it’s not the design, the tech, or the platform. In this practical BOSIO training, Nik Cree explains why people download lead magnets in the first place, the common mistakes business owners make, and how to fix them so your lead magnet actually attracts the right people and starts real conversations.

If you’re relying on social posts, ads, or word of mouth but still not seeing consistent enquiries, this session will help you understand what’s missing — and how to turn a lead magnet into a genuine lead-generation asset.

Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosio

What You’ll Learn:

The real purpose of a lead magnet (and what it’s not)

Why most lead magnets attract the wrong people — or no one at all

The biggest messaging mistakes that silently kill conversions

How to identify micro-problems your audience actually cares about

Why specificity beats “bigger and better” every time

How to use audience language instead of marketing jargon

What makes someone willingly exchange their email address

How to test lead magnets before spending money on ads

Simple, low-tech tools to launch without overcomplicating it

Why It Matters:

A lead magnet isn’t just a free download — it’s the first step in a relationship. When it’s built around the wrong problem or framed the wrong way, it repels the very people you want to attract. Getting this right means fewer cold conversations, better-qualified enquiries, higher email engagement, and a marketing system that works even when you’re not actively selling.

About The Speaker:

Nik Cree is the founder of SmashGo and host of Business Owners Smashing It Online. With over a decade of experience helping small business owners generate leads organically, Nik specialises in simplifying marketing systems, lead magnets, and automation so non-techie business owners can grow without relying on ads or complex funnels.

Timestamps:

00:00 Why most lead magnets get zero leads

05:30 The real reason people download lead magnets

11:00 Purpose vs perception of a lead magnet

17:45 The biggest messaging mistakes business owners make

24:30 Why talking about your product too early turns people off

31:00 Finding micro-problems your audience already cares about

42:00 How to research audience language using Facebook groups

55:00 Landing page essentials that improve conversions

1:08:00 Organic promotion vs paid ads for lead magnets

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: ⁠SmashGo.co/Bosio⁠

Most business owners assume that running everything through a company automatically protects them. Unfortunately, that assumption can be dangerously wrong. In this session, accountant and business owner Roger Hawley explains the real risks hidden inside common business structures — and the costly mistakes many accountants never properly explain.

If you’ve ever wondered whether your home, savings, or business assets are truly protected, or whether your structure still makes sense as your business grows, this session will open your eyes before it’s too late.

Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosio

What You’ll Learn:

The biggest legal and financial risks facing business owners

Why having a company doesn’t automatically protect your assets

The real differences between sole trader, partnership, company, and trust structures

How clients and employees create the highest risk exposure

Common structuring mistakes that put everything at risk

Why perception matters when customers look up your business

How large businesses separate risk properly (and what small businesses can copy)

When a trust makes sense — and when it creates new problems

Why changing structures later can be expensive and risky

Why It Matters:

Your business structure isn’t just an accounting decision — it’s a risk management decision. One incident, lawsuit, or mistake can undo years of hard work if everything is sitting in the wrong place. Understanding how structures really work helps you protect what you’ve built, make smarter long-term decisions, and avoid finding out the hard way when it’s already too late.

About The Speaker:

Roger Hawley is a chartered accountant, tax agent, and experienced business owner with over 25 years working with small businesses across Australia. Beyond accounting, Roger has owned and operated multiple businesses and specialises in practical structuring advice that balances tax, risk, growth, and real-world business realities.

Timestamps:

00:00 Why business structures create hidden risk

03:05 Introducing Roger Hawley and his business background

08:30 The four most common business structures in Australia

11:50 Why sole trader structures expose personal assets

15:45 The perception problem most business owners ignore

21:10 Why companies don’t automatically protect you

24:45 Separating assets, operations, and employees properly

29:30 Retained earnings and tax planning inside companies

37:10 Trust structures, benefits, and hidden traps

45:45 When to change structures — and when not to

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: ⁠SmashGo.co/Bosio⁠

Most small business owners try to grow by doing more marketing, posting more content, or chasing more leads — when the fastest growth lever is often already sitting right in front of them. In this session, Jason Voight breaks down how joint ventures and strategic partnerships can help you grow faster, reach new audiences, and increase revenue without ads, cold outreach, or burning more time.

If you’ve ever wondered how other businesses seem to tap into new markets overnight, collaborate instead of compete, or scale without hiring more staff, this session shows how joint ventures actually work in the real world.

Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosio

What You’ll Learn:

What joint ventures really are (and what they’re not)

The two main ways businesses profit from joint ventures

How to identify the right partners for your business

Why clarity on your ideal client is critical before partnering

The difference between referrals, affiliates, and true joint ventures

How to approach partners without sounding self-serving

Front-end vs back-end joint venture opportunities

How to grow faster by accessing existing audiences

Why relationships matter more than tactics in partnerships

Why It Matters:

Joint ventures let you shortcut growth by borrowing trust instead of building everything from scratch. When done well, they reduce marketing costs, open doors to new audiences, and create win-win outcomes for everyone involved. For small business owners, partnerships can unlock scale, stability, and opportunity without relying on ads or working longer hours.

About The Speaker:Jason Voight is a joint venture strategist and founder of JV Marketing. He helps business owners create strategic partnerships that drive growth through collaboration, not competition. Jason specialises in connecting the right people, offers, and audiences to create mutually beneficial deals that scale businesses faster and smarter.

Timestamps:

00:00 How joint ventures accelerate business growth

03:15 What joint ventures actually mean in practice

06:45 Product vs list-based joint venture models

10:10 Why ideal client clarity matters before partnering

14:30 Joint ventures vs affiliates and referral programs

18:20 How to approach potential partners the right way

22:45 Adding value first to reduce resistance

27:30 Front-end vs back-end partnership opportunities

33:10 Leveraging existing databases for growth

41:20 The mindset required for successful partnerships

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: SmashGo.co/Bosio