If you've ever felt that awful "stomach drop" when someone says "I'd love to… but," this episode is going to change how you feel about objections forever.

Instead of seeing them as deal-killers, Suzi and Michelle show you how to turn your customers' hesitations into some of your strongest buying reasons.

In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack how to transform objections into benefits so you can turn hesitation into a yes,

You'll learn a simple 5-step Objection Flipping Framework you can use in your sales calls, discovery sessions, webinars, emails, and even on your sales pages, so you're no longer blindsided or tongue-tied when resistance shows up.

Suzi and Michelle also walk through real-world examples of flipping three of the most common objections around time, money and "is this right for me?" — so you can hear the framework in action and adapt it for your own business.

Plus you can get the exact phrases shared in this episode here on the Show Notes page, so you can swipe, save, and start using them in your own conversations straight away.

Listen to This Episode to Hear More About:

• The real reason objections aren't "no's" – how to recognise them as buying signals and invitations to go deeper, not as personal rejection.
• The 5-Step Objection Flipping Framework for transformation hesitation into a yes… and how to use it without sounding scripted or pushy.
• Why trying to "fix" objections too fast is keeping you stuck – and what to do instead so people feel safe enough to tell you what's really going on.
• How to ask clarifying questions that surface the true objection (which is almost never the first thing someone says out loud).
• The surprising truth about "I don't have time" – and how to flip it into a powerful reason to say yes by reframing time as focus, systems and bandwidth.
• How to reframe "I can't afford it" so you're talking about opportunity cost and ROI (not discounting your value or arguing about price).
• What to do when someone says "I'm not sure this will work for me" and how to use stories like Monique, Jen, Chloe and Sam to prove "people like me" results.
• Why generic proof doesn't move buyers – and how to share short, specific success stories that answer the only question they really care about: "Will this work for me?"
• How to give people agency, reduce pressure and still confidently invite a clear decision.
• Copy-and-paste objection phrases you can use in your own sales calls, emails and sales pages – pulled directly from the Objection Flipping Framework and the three example objections covered in this episode.
• And so much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
Apply Now

Join the HerBusiness Network
Find out why HerBusiness is Australia's leading network for women business owners.
Join Now

EP259 – How to Use Bonuses to Overcome Buyer Objections & Make More Sales
https://herbusiness.com/podcast/how-to-use-bonuses-to-overcome-buyer-objections-and-make-more-sales/

EP275 – The Social Proof System: How to Capture, Create & Publish Proof That Sells Your Offers (Big or Small)
https://herbusiness.com/podcast/the-social-proof-system-how-to-capture-create-publish-proof-that-sells-your-offers-big-or-small/

In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack a simple, repeatable system so that the client wins already happening in your world become visible marketing assets — not forgotten moments.

Listen now to see how you can turn casual comments, small wins, and big transformations into strategic social proof that builds trust and speeds up buying decisions.

Listen to This Episode to Hear More About:

• The real reason social proof sells when your copy alone doesn't. How Robert Cialdini's "social proof" principle works in the real world and why it's non-negotiable for your marketing.
• Why your best proof is probably hiding in plain sight. The everyday emails, DMs, and off-hand comments you're overlooking — and how to start spotting them instantly.
• How to build a simple "Capture" system your whole team can use. From Slack channels to shared folders, what to set up so proof is grabbed, named, and filed automatically (not "when you remember").
• The surprising truth about what counts as powerful proof. Why small, relatable wins often outperform the big, dramatic "I made a million dollars" stories — especially for newer buyers.
• How to bake social proof requests into your process. Smart "ask moments" for service providers, coaches, eCommerce brands and more, so testimonials and case studies flow naturally.
• Turning raw feedback into assets with the "Create" step. How to transform screenshots, quotes, and stories into persuasive posts, slides, emails, and case studies without feeling braggy.
• Visual vs emotional vs numerical proof — and when to use each. A fast way to choose whether to show a graph, share a story, or highlight a single sentence to maximise impact.
• What to do when you feel awkward sharing client wins. The mindset reframe that turns promotion into a genuine celebration of your clients (and why that energy is magnetic).
• The Publish rhythm: how to make proof part of your ongoing marketing, not a once-a-launch afterthought. Where to place social proof across emails, socials, webinars, sales pages and more.
• How the Capture → Create → Publish flywheel compounds over time. Why a well-run Social Proof System keeps shortening decision time and increasing conversions, month after month.
• And much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
Apply Now

Join the HerBusiness Network
Find out why HerBusiness is Australia's leading network for women business owners.
Join Now

Ep 267: How to Use Custom GPTS with Tina Tower
https://herbusiness.com/podcast/how-to-use-custom-gpts-to-save-time-create-better-content-and-sound-more-like-you-with-tina-tower/

Influence: The Psychology of Persuasion by Dr Robert Cialdini
https://www.influenceatwork.com/books-and-publications/

Australian Writers' Centre
https://www.writerscentre.com.au

Valerie Khoo – Writer, artist and CEO of the Australian Writers' Centre.
https://valeriekhoo.com/

Sarah Brabbin - British Wildlife Sculptor
https://www.sarahbrabbin.com/

Ad rules on platforms like Facebook and Instagram shift fast. This latest episode of Content Sells is your radar update.

Your hosts Suzi Dafnis and Michelle Falzon bring back ads expert Stacey Anne Hughes to unpack what's actually working (and what isn't) on Facebook & Instagram in 2025.

You'll hear her perspective on targeting, creative formats, AI in ad copy, nurturing leads—and how to avoid ad mistakes that waste your budget.

Whether ads are already in your strategy or feel like a puzzle you haven't cracked yet, you'll walk away with clarity on where to focus now to get results.

Listen to This Episode to Hear More About:

• Why "going broad" may outperform granular audience targeting now
• How Meta's AI is shifting the job you do vs. what the platform does
• The formats ads must include (video, reels, B-roll) and why static alone won't cut it
• How to use AI to generate meta-compliant ad copy: the how, and when
• What you need to know to design lead forms that don't feel like traps
• What's working right now to nurture leads fast
• Key metrics to watch (and what they're actually telling you)
• Common ad mistakes business owners still make, and simple fixes
• What's coming next (trial reels, always-on campaigns, creative testing)
• And much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
Apply Now

Join the HerBusiness Network
Find out why HerBusiness is Australia's leading network for women business owners.
Join Now

Stacey Hughes

Gab Burke - Podcast With Gab

In this episode, your hosts Suzi Dafnis and Michelle Falzon sit down with award-winning producer and podcast strategist, Gab Burke, to unpack what actually grows a show – without the gimmicks.

From the pitfalls of long, overproduced intros to the mindset shifts needed when your downloads stall, this conversation goes deep on connection, community and craft.

You'll hear how to tighten your opening, title like a pro (without clickbait), and choose metrics that lead to better content - and better business.

We also dig into strategies for co-creating with listeners, smart partnerships, and why "success" looks different when your podcast serves your business (not the other way around).

Listen to This Episode to Hear More About…

• The real reason podcasting moves buyers: intimacy + consistency beats algorithm roulette when you design for connection, not vanity stats.
• Cut the "double intro": why long, produced opens cause drop-off—and a simple format that gets to the gold in 10–15 seconds.
• How to title each episode like a strategist, not a copycat: how to balance authenticity with discoverability—and why "Podcast expert shares…" outruns "with [Unknown Guest]."
• What to do when downloads stall: shift your success metric—completion rate, drop-off points, community actions—and make cleaner decisions.
• The surprising truth about guests with big followings: mis-aligned "influencers" won't grow your show; niche-credible experts will.
• How to co-create with your audience: inbox prompts, readouts, "Bang Back"-style segments—and turning listener stories into must-listen episodes.
• A fast growth lever you're ignoring: episode swaps with adjacent shows (plus the 60-second intro that makes them work).
• What to do when you're tapped out: republish proven hits the smart way (and why no one will mind).
• Designing your intro to completion: spot (and fix) the 7-minute "drop"—banter later, deliver value first.
• Mindset for sustainable growth: don't compare your solo effort to teams of 10+—set business-aligned goals instead.
• And much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
Apply Now

Join the HerBusiness Network
Find out why HerBusiness is Australia's leading network for women business owners.
Join Now

Podcast With Gab (Gab Burke Free Download & Podcast Clarity Call)
https://stan.store/podcastwithgab

Bang On — Myf Warhurst & Zan Rowe (ABC)
https://www.abc.net.au/listen/programs/bangon

Inside the Big Day Out (ABC)
https://www.abc.net.au/listen/programs/inside-the-big-day-out-podcast

The Diary of a CEO — Steven Bartlett
https://stevenbartlett.com/doac/

Oprah's Super Soul (OWN/Apple Podcasts)
https://podcasts.apple.com/us/podcast/oprahs-super-soul/id1264843400

Google Keyword Planner (official)
https://support.google.com/google-ads/answer/7337243

Cleanfeed (remote recording)
https://cleanfeed.net

Fortitude at Work (Leanne Faulkner)
https://fortitudeatwork.com.au

Content Sells Podcast Facebook Page
https://www.facebook.com/contentsellspodcast

Systemising your sales isn't about getting fancy — it's about getting consistent. If you're doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you're leaving money (and sanity) on the table.

In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check — the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you.

The first five of the 9-part Sales System Self-Check are: Sales Goals, Ideal Client, High-Converting Offers, Sales Funnel, and your Marketing Calendar.

Expect clear examples, smart frameworks, and next steps you can actually do this week — so your next offer isn't a scramble, it's a system.

Listen to This Episode to Hear More About:

• The real reason sales feel "hard." Why reactive, ad-hoc selling keeps you stuck — and how simple systems flip the script.
• How to set Sales Goals that drive action. Reverse-engineer revenue into leads, conversations, and conversions you can track.
• What to do when your "Ideal Client" is too broad. The surprising truth about avatars — and the ongoing system to keep yours accurate.
• The 7-Element Offer Checklist. Price, Inclusions, Name, Branding, Bonuses, Risk Reversal, Reason to Buy Now — and why documenting them boosts conversions.
• Map the journey, don't wing it. How to design Awareness → Consideration → Conversion (plus Loyalty & Advocacy) so buyers say "yes" sooner.
• Make your calendar a sales tool. How to plan runway, offer windows, and fulfilment without burning out your team or audience.
• Red / Orange / Green self-ratings. Quick diagnostics to see exactly where your systems need work — and what to do first.
• From "nice idea" to "scheduled reality". What to do this week if you're in Red or Orange on goals, avatar, offers, funnel, or calendar.
• The Marketing Mountain model. Why your funnel is really an ascent — and how "ski lifts" move clients to the next offer.
• Real-world examples. How a single "Big Kahuna" goal (like adding an extra van) clarifies targets, timelines, and team focus.
• And much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
Apply Now

Join the HerBusiness Network
Find out why HerBusiness is Australia's leading network for women business owners.
Join Now

EP 02 – Your Ideal Client (includes Ideal Client Avatar template)
https://herbusiness.com/podcast/02-your-ideal-client/

EP 254 – NEW & UPDATED! How to Craft an Offer that Sells (includes Offer Worksheet)
https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

EP 04 – Finding Your Marketing Mountain
https://herbusiness.com/podcast/04-finding-your-marketing-mountain/

EP 05 – Getting Customers to the Top of Your Mountain
https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain/

Chantel Gilbert - Bluegum Electrical
https://bluegumelectricalsolutions.com.au/

Tracey McLachlan - Davis Ogilvy
https://do.co.nz/people/tracey-mclachlan/

Veronique Lutchmaya — Unique Tenants Consult
https://tenantsconsult.com.au/

Kendall Cherry — The Candid Collective
https://candidcollective.co/

Ever felt like your marketing strategy should be working — but the results just aren't showing up?

Before you ditch your funnel, abandon your podcast, or pivot to the next shiny tactic… this episode is your permission to pause — and take a closer look.

Because often, it's not that the strategy is broken… it's that we're quitting too soon.

In this episode, your hosts Suzi Dafnis and Michelle Falzon explore the Time-to-Result Gap — the invisible space between starting a strategy and actually seeing results — and why most business owners bail before the breakthrough happens.

They share real-world stories from inside the HerBusiness Marketing Success Mastermind, including how members like Kristy-Lee from People Powered HR and Fiona Keary from Style Liberation built momentum by staying the course (even when it felt like nothing was working).

Plus, they walk you through how to create your own "Stick-With-It" System — so you have the structure, support, and signals to follow through on a strategy long enough for it to pay off.

Whether you're launching a lead magnet, running webinars, or building your email list — this episode will help you stop second-guessing and start getting results from the strategy you already have.

Listen to This Episode to Hear More About:

• Why so many strategies appear to be failing — when they're actually just incomplete
• How to recognise when you're in the "messy middle" and what to do instead of quitting
• The difference between leading and lagging indicators (and why it matters)
• What the Signal-to-Noise Ratio is — and how it can save your sanity
• The 90-Day Focus Window we use inside the HerBusiness Mastermind
• Real examples of webinar, content, and Instagram strategies that turned around because someone stayed with them
• And so much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
Apply Now

Join the HerBusiness Network
Find out why HerBusiness is Australia's leading network for women business owners.
Join Now

Episode 259 – How to Use Bonuses to Overcome Buyer Objections & Make More Sales

Episode 257 - How to Get FREE Leads & Buyers on Instagram with Nicole Burke

Kristy-Lee Billett – of People Powered HR

Fiona Keary – of Style Liberation