If you've ever felt that awful "stomach drop" when someone says "I'd love to… but," this episode is going to change how you feel about objections forever.

Instead of seeing them as deal-killers, Suzi and Michelle show you how to turn your customers' hesitations into some of your strongest buying reasons.

In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack how to transform objections into benefits so you can turn hesitation into a yes,

You'll learn a simple 5-step Objection Flipping Framework you can use in your sales calls, discovery sessions, webinars, emails, and even on your sales pages, so you're no longer blindsided or tongue-tied when resistance shows up.

Suzi and Michelle also walk through real-world examples of flipping three of the most common objections around time, money and "is this right for me?" — so you can hear the framework in action and adapt it for your own business.

Plus you can get the exact phrases shared in this episode here on the Show Notes page, so you can swipe, save, and start using them in your own conversations straight away.

Listen to This Episode to Hear More About:

• The real reason objections aren't "no's" – how to recognise them as buying signals and invitations to go deeper, not as personal rejection.
• The 5-Step Objection Flipping Framework for transformation hesitation into a yes… and how to use it without sounding scripted or pushy.
• Why trying to "fix" objections too fast is keeping you stuck – and what to do instead so people feel safe enough to tell you what's really going on.
• How to ask clarifying questions that surface the true objection (which is almost never the first thing someone says out loud).
• The surprising truth about "I don't have time" – and how to flip it into a powerful reason to say yes by reframing time as focus, systems and bandwidth.
• How to reframe "I can't afford it" so you're talking about opportunity cost and ROI (not discounting your value or arguing about price).
• What to do when someone says "I'm not sure this will work for me" and how to use stories like Monique, Jen, Chloe and Sam to prove "people like me" results.
• Why generic proof doesn't move buyers – and how to share short, specific success stories that answer the only question they really care about: "Will this work for me?"
• How to give people agency, reduce pressure and still confidently invite a clear decision.
• Copy-and-paste objection phrases you can use in your own sales calls, emails and sales pages – pulled directly from the Objection Flipping Framework and the three example objections covered in this episode.
• And so much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
Apply Now

Join the HerBusiness Network
Find out why HerBusiness is Australia's leading network for women business owners.
Join Now

EP259 – How to Use Bonuses to Overcome Buyer Objections & Make More Sales
https://herbusiness.com/podcast/how-to-use-bonuses-to-overcome-buyer-objections-and-make-more-sales/

EP275 – The Social Proof System: How to Capture, Create & Publish Proof That Sells Your Offers (Big or Small)
https://herbusiness.com/podcast/the-social-proof-system-how-to-capture-create-publish-proof-that-sells-your-offers-big-or-small/

In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack a simple, repeatable system so that the client wins already happening in your world become visible marketing assets — not forgotten moments.

Listen now to see how you can turn casual comments, small wins, and big transformations into strategic social proof that builds trust and speeds up buying decisions.

Listen to This Episode to Hear More About:

• The real reason social proof sells when your copy alone doesn't. How Robert Cialdini's "social proof" principle works in the real world and why it's non-negotiable for your marketing.
• Why your best proof is probably hiding in plain sight. The everyday emails, DMs, and off-hand comments you're overlooking — and how to start spotting them instantly.
• How to build a simple "Capture" system your whole team can use. From Slack channels to shared folders, what to set up so proof is grabbed, named, and filed automatically (not "when you remember").
• The surprising truth about what counts as powerful proof. Why small, relatable wins often outperform the big, dramatic "I made a million dollars" stories — especially for newer buyers.
• How to bake social proof requests into your process. Smart "ask moments" for service providers, coaches, eCommerce brands and more, so testimonials and case studies flow naturally.
• Turning raw feedback into assets with the "Create" step. How to transform screenshots, quotes, and stories into persuasive posts, slides, emails, and case studies without feeling braggy.
• Visual vs emotional vs numerical proof — and when to use each. A fast way to choose whether to show a graph, share a story, or highlight a single sentence to maximise impact.
• What to do when you feel awkward sharing client wins. The mindset reframe that turns promotion into a genuine celebration of your clients (and why that energy is magnetic).
• The Publish rhythm: how to make proof part of your ongoing marketing, not a once-a-launch afterthought. Where to place social proof across emails, socials, webinars, sales pages and more.
• How the Capture → Create → Publish flywheel compounds over time. Why a well-run Social Proof System keeps shortening decision time and increasing conversions, month after month.
• And much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
Apply Now

Join the HerBusiness Network
Find out why HerBusiness is Australia's leading network for women business owners.
Join Now

Ep 267: How to Use Custom GPTS with Tina Tower
https://herbusiness.com/podcast/how-to-use-custom-gpts-to-save-time-create-better-content-and-sound-more-like-you-with-tina-tower/

Influence: The Psychology of Persuasion by Dr Robert Cialdini
https://www.influenceatwork.com/books-and-publications/

Australian Writers' Centre
https://www.writerscentre.com.au

Valerie Khoo – Writer, artist and CEO of the Australian Writers' Centre.
https://valeriekhoo.com/

Sarah Brabbin - British Wildlife Sculptor
https://www.sarahbrabbin.com/

Ad rules on platforms like Facebook and Instagram shift fast. This latest episode of Content Sells is your radar update.

Your hosts Suzi Dafnis and Michelle Falzon bring back ads expert Stacey Anne Hughes to unpack what's actually working (and what isn't) on Facebook & Instagram in 2025.

You'll hear her perspective on targeting, creative formats, AI in ad copy, nurturing leads—and how to avoid ad mistakes that waste your budget.

Whether ads are already in your strategy or feel like a puzzle you haven't cracked yet, you'll walk away with clarity on where to focus now to get results.

Listen to This Episode to Hear More About:

• Why "going broad" may outperform granular audience targeting now
• How Meta's AI is shifting the job you do vs. what the platform does
• The formats ads must include (video, reels, B-roll) and why static alone won't cut it
• How to use AI to generate meta-compliant ad copy: the how, and when
• What you need to know to design lead forms that don't feel like traps
• What's working right now to nurture leads fast
• Key metrics to watch (and what they're actually telling you)
• Common ad mistakes business owners still make, and simple fixes
• What's coming next (trial reels, always-on campaigns, creative testing)
• And much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
Apply Now

Join the HerBusiness Network
Find out why HerBusiness is Australia's leading network for women business owners.
Join Now

Stacey Hughes

Gab Burke - Podcast With Gab