What if the one thing that could transform your marketing… is the thing you’ve been too afraid to say?

In this episode, Suzi Dafnis and Michelle Falzon explore “The Unspoken Truth Effect” — that powerful shift that happens when you stop filtering and start speaking your truth in your marketing.

If you’ve ever softened your message, held back from taking a stand, or avoided sharing something vulnerable or “too out there” — this episode is for you.

We’ll show you why saying the bold, true thing can be one of the most effective moves you make as a business owner… and exactly how to do it in a way that builds connection, not controversy.

Whether you’re sitting on a contrarian opinion, a spiritual belief, a polarising position, or a deeply personal story — it could be the very message your ideal client has been waiting to hear.

Listen to This Episode to Discover:

• Why holding back your truth can quietly sabotage your marketing
• The most common types of messages women tend to filter (and how to spot yours)
• How to say something bold without alienating your audience
• Real-world stories from women who’ve said the hard thing — and what happened next
• How to identify your unspoken truth
• What to do if you’re feeling the pull to be more real, raw, or radical — but unsure how to start
• The ripple effect of unfiltered messaging on your offers, leads, confidence and growth
• Our 3S Framework for expressing vulnerable, opinionated or polarising messages with integrity
• And much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
Apply Now

Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
Join Now

Episode 259 – How to Use Bonuses to Overcome Buyer Objections

Angela Counsel – advocate for natural menopause solutions

Anne Maree Wilshire – voice coach and energetic alignment mentor

Amanda Paul, Brand Injection – lead-gen copywriter for property developers

If you’ve ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that’s the problem.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective:

What if you’re attracting the wrong leads?

Because when the wrong people are entering your marketing ecosystem, it doesn’t matter how well-designed your strategy is — your content won’t convert, your sales conversations will feel heavy, and your offers won’t land.

Listen to This Episode to Hear More About:

-> The 3-part fix for getting leads who actually want to buy from you—starting now.

-> The unspoken cost of wrong-fit leads: It’s not just wasted ad spend—it’s the silent killer of momentum and confidence.

-> 7 powerful themes that reveal whether your current leads are a poor fit.

-> The important question you need to ask as soon as you get invited to speak at an event, conference or on a podcast (and why ignoring this could fill your list with leads that will NEVER buy from you).

-> Is your “freebie” secretly repelling buyers? The counterintuitive reason some lead magnets are working against you.

-> Feeling exhausted by your clients? This quiet signal says you’re marketing to the wrong people.

-> The “chaotic list” effect that makes it almost impossible for your offers to convert.

-> The real reason you’re second-guessing everything.

-> The marketing shift that filters out tyre-kickers—without sounding salesy or pushy.

-> What if you’ve outgrown your audience? Here’s what to do when the clients you’re attracting don’t match who you are now.

-> The telltale signs your audience is too scattered—and why it’s sabotaging your content (and your confidence).

-> Is your content attracting... or qualifying? The subtle shift that makes marketing easier—and more effective.

-> And so much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Episode 2: Your Ideal Client
https://herbusiness.com/podcast/02-your-ideal-client/

Episode 4: Finding Your Marketing Mountain
https://herbusiness.com/podcast/04-finding-your-marketing-mountain/

Episode 67: Client Avatar Interviews — Why You Need Them and How to Do Them
https://herbusiness.com/podcast/67-client-avatar-interviews-need/

Episode 256: How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
https://herbusiness.com/podcast/how-to-charge-more-and-stop-underpricing-overdelivering-with-dr-claire-zammit/

Evelina Kagan – High-conversion copywriter helping fashion entrepreneurs make more money with content.
https://www.evelinakreative.com/

Angela Counsel – Naturopath and menopause expert.
https://angelacounsel.com/

Alison Vidotto – CEO of Vidotto Group
https://alisonvidotto.com/

If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you.

Because it’s time to shift from doing it all to becoming the Content CEO in your business.

This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader.

Listen to This Episode to Hear More About:

-> The real reason your content feels inconsistent and exhausting—and how to fix it with one powerful mindset change.

-> Why batching, briefing, and building systems is your new superpower (even if you’re a solo operator).

-> The 3 key shifts to becoming a Content CEO—and how to start making them today.

-> How to get 80% of your content done by someone else—and still have it feel 100% like you.

-> What to do when you feel like “no one can do it like me”—and why that belief is keeping you stuck.

-> The surprising truth about delegation: Why handing off tasks isn’t enough—and what to do instead.

-> The 3 high-leverage roles every growing business needs (and how to know which one to hire first).

-> Why your first hire doesn’t need to be full-time—or even permanent—to make a massive difference.

-> The “Who Not How” principle that unlocks freedom, focus, and faster growth.

-> How to stop being the bottleneck in your marketing—and start building a machine that runs without you.

-> The one question to ask yourself this week to start stepping into Content CEO mode.

-> And so much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Episode 237 – How & When to Hire a Copywriter with Belinda Weaver
https://herbusiness.com/podcast/how-and-when-to-hire-a-copywriter-with-belinda-weaver/

Belinda Weaver – Copywrite Matters
https://copywritematters.com

Dan Martell – Author of Buy Back Your Time
https://www.danmartell.com

Dan Sullivan and Dr. Benjamin Hardy – Authors of Who Not How
https://www.strategiccoach.com

Amanda Paul – Brand Injection
https://brandinjection.com.au

We’d love to hear from you!
Got a bonus idea from today’s episode? Let us know over at the Content Sells Podcast Facebook Page.

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