Épisodes

  • How a 3rd-Gen Stone Shop Owner Built a B2B Growth Engine in 4 Weeks
    Dec 2 2025

    In this episode, I sit down with third-generation stone shop owner Mike Ganassa for a candid look at the realities of running and growing a fabrication business today.

    Mike shares what it was like stepping into the family business, the hardest parts of managing a shop, and the turning point that pushed him to start building systems instead of trying to do everything himself. He also opens up about where he sees the stone industry heading, and why he’s positioning his company toward higher-end, more complex work as competition rises.

    You’ll hear Mike walk through his experience installing the B2B marketing machine, building a real prospecting database, and discovering there were far more opportunities in his market than he imagined. He also talks about buying back his time, delegating more, and beginning the process of capturing playbooks so the business can scale without leaning so heavily on him.

    If you’re a stone, tile, or countertop shop owner trying to break out of the “do-everything” cycle, Mike’s story will give you a grounded look at what it takes to gain control, build consistency, and grow with confidence.

    If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:

    https://calendly.com/wesfields/game-plan

    Free Training — Watch Here

    Visit Our Website

    Follow Justin Shaw on Instagram

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    53 min
  • Hot Seat Session #2 — Escaping The Owner Overload Loop
    Nov 25 2025

    If your revenue is up but your stress is too, this episode is for you.

    In this Hot Seat Session, Wes and I unpack why so many successful surface business owners end up stuck in firefighter mode and feeling like the “default system” holding everything together, and what to do about it.

    In this episode, we cover:

    • The Owner Overload Loop and why growth often makes your life harder, not easier

    • Why “sales solves all” breaks down in complex surface businesses

    • How to map your business engine and turn it into playbooks your team can actually follow

    • The Decision Matrix tool that helped one owner cut 70% of team questions overnight


    If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:

    https://calendly.com/wesfields/game-plan

    Free Training — Watch Here

    Visit Our Website

    Follow Justin Shaw on Instagram

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    46 min
  • How 2Gen Hardwood Doubled Revenue in 10 Months (and the Owner Got His Freedom Back)
    Nov 18 2025

    In this episode, I sit down with Logan Sharbono of 2Gen Hardwood to break down one of the most powerful transformations we have seen inside Driven for Growth.

    Logan went from a feast-or-famine operator, burnt out and stuck in hero mode, to leading a stable, fast-growing hardwood company that doubled revenue in under a year.

    We unpack the mindset shifts, systems, and leadership habits that moved him from reactive chaos to a business that can grow without pulling him back into the field.

    In this episode, we cover:

    • How Logan doubled revenue from $560K to $1.1M in 10 months
    • Breaking the feast-or-famine cycle for good
    • Reclaiming time and stepping out of the day-to-day
    • Building crews, a sales engine, and a reliable B2B pipeline
    • The leadership habits that changed his life at home and at work

    If you’re stuck running the whole business yourself and want to hear what real transformation looks like, this is a must-listen.

    If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:
    https://calendly.com/wesfields/game-plan

    Free Training — Watch Here

    Visit Our Website

    Follow Justin Shaw on Instagram

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    2 h et 1 min
  • Hot Seat Session #1 — How Surface Pros Generate Sales Fast
    Nov 13 2025

    In this first Hot Seat Session, Wes and I dig into the real problems surface business owners are facing when things slow down. We cover how to quickly generate sales from your existing pipeline, why you must build a simple marketing machine (like Meta Ads) instead of relying on word of mouth, and how to stand out without racing to the bottom on price.

    We also break down the difference between order takers and true salespeople, what systems your team needs to perform, and why so many busy shops still struggle with profit and growth ceilings. Short, raw, and directly from the trenches with surface pros.

    If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:
    https://calendly.com/wesfields/game-plan

    Free Training — Watch Here

    Visit Our Website

    Follow Justin Shaw on Instagram

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    41 min
  • What’s Driving Your Culture (It’s Not What You Think)
    Nov 4 2025

    Most business owners think culture is about team bonding, company barbecues, “family-oriented” vibes, and values written on the wall.

    But culture isn’t what you say, it’s what your team believes.

    In this episode, I break down the three hidden layers that actually shape your company culture using a simple framework:

    • What Your Team Sees – the behaviors, routines, and habits that define your day-to-day
    • What You Say vs. What You Do – the credibility gaps that quietly kill trust
    • What They Really Believe – the unspoken rules your team operates by

    You’ll learn how to uncover the real beliefs driving your business, and how to replace toxic ones with a culture that drives performance, not just good vibes.

    This episode falls under the Clarity & Culture system inside the Growth Engine, because once you reclaim your time, the next step is building a culture that multiplies results.

    If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:
    https://calendly.com/wesfields/game-plan

    Free Training — Watch Here

    Visit Our Website

    Follow Justin Shaw on Instagram


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    12 min
  • Interview: How The Granite Shop Built a Marketing Machine & Landed 60 Projects in 6 Weeks
    Oct 23 2025

    interviewed John Schaeffer, owner of The Granite Shop, on the Driven For Growth Podcast.

    We talked about his experience inside the 90-Day Growth Engine Program™ and the results he’s created since joining.

    John also shared stories from his early days in business. He started as a one-man show, with a Blue Ripper, a tilt table, and a forklift with no brakes!

    Other shops called him “the caveman” and said he wouldn’t make it.

    He proved them wrong.

    Today, The Granite Shop is a multiple 7-figure business.

    More importantly, John has built a team that can run the show without him.

    If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:
    https://calendly.com/justinxshaw/game-plan

    Free Training — Watch Here

    Visit Our Website

    Follow Justin Shaw on Instagram

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    36 min
  • How John Turned $1K into $100K (and Protected His Freedom While Scaling The Granite Shop)
    Oct 16 2025

    Many stone, tile, and flooring shop owners reach a point where the business is running well — but growth just brings more demands on the owner.

    More questions.
    More issues.
    More fires to put out.

    That’s where John from The Granite Shop was when he joined the 90-Day Growth Engine Program™

    He had already built a solid operation and some freedom, but he wanted to protect it while scaling to the next level.

    In just 90 days, John cut 70% of the daily demands on him and turned $1,000 in ad spend into over $100,000 in new projects — all while keeping his time and focus intact.

    Here’s exactly how he did it, system by system:

    Inside This Episode:

    • Leadership Engine: How John used the Decision Matrix Tool to eliminate 70% of the daily questions coming his way (overnight!)

    • Sales Engine: The 4Ps framework that turned random opportunities into a consistent, trackable sales process

    • Marketing Machine: How $1K in Meta ads turned into $100K in new projects by knowing his numbers

    • Conversion Content Formula: The simple social media shift that generated 40 projects in 4–6 weeks

    If you’ve ever felt like growth just means more pressure on you, this story will hit home.

    If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:
    https://calendly.com/justinxshaw/game-plan

    Free Training — Watch Here

    Visit Our Website

    Follow Justin Shaw on Instagram

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    16 min
  • 3 Stages of Stuck - Part 3: The Growth Gridlock Ceiling
    Oct 4 2025

    This is part three of our Three Stages of Stuck miniseries, and today we’re diving into one of the most frustrating stages of growth: The Growth Gridlock Ceiling.

    At this level, your business is doing well on paper. You’ve got people, processes, and revenue, but growth has stalled. The cracks are showing in quality, communication, and margins. You’re busy, but not actually moving forward.

    In this episode, Justin breaks down why businesses plateau after rapid growth, and how to push through by installing three advanced systems from the Growth Engine™ — our Company OS, Leadership Engine, and Sales Engine.

    You’ll learn:

    • How to map your Core Business Engine so your team can perform with precision
    • How to measure what matters and lead through scorecards and outcomes, not micromanagement
    • How to evolve your sales and marketing systems so growth becomes controllable and predictable

    If you’ve scaled successfully but feel stuck at your current level — this episode will show you what’s missing and how to break through the ceiling without breaking yourself.

    Listen now, and when you’re ready to install these systems inside your business, head to DrivenForGrowth.co
    .

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    17 min