Épisodes

  • How predictive AI is shaping future customer journeys
    Dec 4 2025

    Is AI really the future of customer experience? In this episode, Ryan Serpan dives deep into how AiCX (AI-Driven Customer Experience) is reshaping the way brands interact with customers. Learn how to blend human empathy with machine intelligence to create better engagement and loyalty outcomes.

    What you'll learn:

    • The evolving role of AI in CX strategy

    • Common pitfalls when adopting AiCX

    • How predictive AI is shaping future customer journeys

    #AiCX #CustomerExperience #ArtificialIntelligence

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    1 h et 1 min
  • AI is Your Best Worst Intern: A Tech Talk Over Coffee
    Nov 28 2025

    Grab a coffee and join Mo Hafez ( @BeyondtheBytePodcast ) and AJ Bubb ( @FacingDisruption ) for an unfiltered conversation about AI in the real world. We break down why 95% of generative AI projects fail, why treating AI like an instant solution is a recipe for disaster, and how to actually implement AI successfully.What We Cover:Why AI is like your "best worst intern"The AI skills gap vs. the knowledge skills gapRAG implementations and what actually worksHow to avoid AI washing and innovation theaterReal talk about the AI bubble and what's coming nextFilmed at Re Café in Sterling, VA—because the best tech conversations happen over great coffee.

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    35 min
  • How AI Is Shaping Content, Personalization, and the Next Era of Marketing Teams
    Nov 20 2025

    Is GenAI changing marketing for good? In this episode, AJ sits down with Camilla Sullivan to unpack how generative AI is transforming content, personalization, and team skills.


    Key points:

    • Why human expertise is crucial in AI-driven marketing

    • How GenAI streamlines workflows and boosts creative output

    • Strategies for managing change and building resilient teams

    • Best practices for using AI while protecting your brand


    Find out how to thrive in the future of marketing and keep your skills ahead of the curve.

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    45 min
  • From Ordinary to Rockstar: Transforming Product Teams That Win
    Nov 13 2025

    Are you struggling to build high-performing product teams that consistently deliver results? Discover the keys to creating "rockstar product teams" in this episode, where we dive deep into proven strategies from industry veterans with decades of experience in product development, management, and consulting. Learn how cross-functional teams, ownership, and visionary leadership can transform your organization’s outcomes and culture.


    Unlock the secrets of Rockstar Product Teams: Find out why some teams innovate and deliver while others stall in bureaucracy and miscommunication. This episode explores product team evolution at top companies like Amazon, Google, and AWS, offering actionable frameworks and real-world stories.


    What you'll discover:

    • The essential traits of a rockstar product team
    • The critical role of cross-functional integration and communication
    • How product vision and autonomy enable faster innovation
    • Lessons from Amazon’s PR/FAQ and two-pizza team concepts
    • The dangers of process overload: agile gone wrong and the myth of multitasking


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    1 h
  • Being a great engineer is NOT ENOUGH | Andrew Park
    Nov 6 2025

    Why does defense software fail? Andrew Park reveals the critical product management gap in DoD development.

    🎯 Key insight from our full conversation on defense tech, requirements discovery, and why engineering alone isn't enough.

    👉 Watch the full episode: YouTube

    💡 Andrew Park is founder of Edensoft Labs with 20+ years bridging engineering and user needs in defense software.

    🔔 Subscribe for more defense innovation insights

    💬 Comment your experience with defense software projects

    #DefenseTech #ProductManagement #DoD #SoftwareDevelopment #DefenseInnovation #Shorts

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    1 h
  • Synthetic Data Unleashed: Powering the Next Wave of AI and Digital Twins
    Oct 30 2025

    Can synthetic data change how we train AI and manage privacy? In this episode, AJ Bubb and Ed Martin unpack what synthetic data really means, key creation techniques, and its role in digital twins, manufacturing, and finance. synthetic data, AI, digital twins

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    1 h
  • Is authenticity dead in the age of AI? How brands need to look past transactional customer journeys and think authentically and emotionally.
    Oct 23 2025

    In this episode of Facing Disruption, host AJ Bubb sits down with Eli Becker, senior creative strategist at Teak, to explore AI’s impact on storytelling, creativity, and brand authenticity. Discover how brands can stay human in an age dominated by automation and where the next creative renaissance may come from.

    You’ll learn how to balance data‑driven insights with emotional storytelling, why AI can't replace human nuance, and what brands can do to keep their message truly authentic.


    What you’ll discover:

    • How AI is reshaping storytelling and strategy
    • Why creativity—not data—is today’s competitive edge
    • The evolution of “authenticity” in modern branding
    • How to find emotional truth in marketing and customer experience
    • The rising importance of play and experimentation in creative work


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    45 min
  • Stop Chasing AI Moonshots: Why Boring Automation Wins
    Oct 16 2025

    Most companies are pursuing AI innovation completely backwards. While executives chase transformative moonshot projects, they're ignoring the automation of tedious tasks that could save hundreds of employee hours every week and deliver ROI within months.

    In this episode, host AJ Bubb sits down with Ahmet Acar—former AWS Innovation Advisor with two decades of experience building products at McKinsey, Google, Meta, GE, and AWS—to cut through the AI hype and reveal where organizations are actually capturing value today.

    You'll discover why an eight-person agency can now compete with fifty-person firms, why your data infrastructure matters more than any AI tool, and which AI applications cross dangerous ethical boundaries that current technology can't support.

    If you're tired of AI transformation theater and want to understand how to actually improve productivity and operations, this conversation will change how you think about innovation.

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    58 min