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A.I. In Football

A.I. In Football

Auteur(s): Tom Butterfield & David Bromley
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À propos de cet audio

AI in Football: Recruitment Decisions, Done Properly is a practical podcast about how football clubs make better recruitment decisions in an AI world — without the hype. We don’t chase novelty tools. We focus on the thinking and structure that makes any tool useful: clear role briefs, behaviours over labels, constraints and trade-offs, repeatable shortlisting, and decision review that actually improves the process. Each episode gives you something you can use: - Role Definition Templates (behaviour-based, not position labels) - Question sets that lead to better shortlists - Meeting Structures that stop recruitment becoming a persuasion contest - Simple Ways to Stress-Test Decisions (“what would make this wrong?”) - How AI Fits Safely: drafting, checking, standardising outputs — never replacing judgement If you work in recruitment, scouting, analysis, coaching, or you’re aiming to, this show is for you. Clarity First. Tools Second.Copyright 2026 Tom Butterfield & David Bromley Football (soccer)
Épisodes
  • Ep44: Identity Before Positions — Why “How We Win” Comes First
    Jan 22 2026

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    Summary

    In this episode of the AI in Football podcast, Tom Butterfield and David Bromley discuss the critical role of identity in football recruitment.

    They emphasise that understanding a team's identity is essential before making recruitment decisions, as it helps define what 'fit' means for players. The conversation explores the pitfalls of relying on position labels, the importance of non-negotiables, and how AI can assist in clarifying identity.

    They also introduce the concept of the identity cascade and the need to avoid KPI theatre in recruitment discussions. Finally, they highlight the use of templates to streamline the recruitment process and ensure alignment across the club.

    Takeaways

    1. Identity should come before positions in recruitment.
    2. Understanding how to win matches is crucial.
    3. Position labels can create a false sense of agreement.
    4. Recruitment should focus on fit, not just filling positions.
    5. AI can help clarify and standardise recruitment processes.
    6. Non-negotiables are essential for defining identity.
    7. Metrics should be evidence of behaviours, not standalone indicators.
    8. Templates can speed up the alignment process in recruitment.
    9. Avoiding KPI theatre is important for effective decision-making.
    10. Clarity in identity leads to better recruitment outcomes.

    Useful Links

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    34 min
  • Ep43: The Boundary Line — Using AI in Recruitment Without Getting Burned
    Jan 15 2026

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    Summary

    In this conversation, Tom Butterfield and David Bromley explore the role of AI in recruitment, particularly in the context of football.

    They emphasise the importance of clarity and structure before implementing AI tools, highlighting the risks of overconfidence in AI-generated results. The conversation explores the boundaries of AI's usefulness in recruitment, introducing a framework of Green, Amber, and Red to guide safe and effective AI usage.

    They discuss how AI can serve as a valuable tool for decision-making but emphasise the importance of human judgment and verification. The conversation covers the boundaries of AI's capabilities, the necessity of stress testing AI outputs, and the significance of defining recruitment needs clearly.

    They also address the ethical considerations surrounding data privacy and the importance of maintaining high standards in recruitment processes. The discussion concludes with a look ahead at practical applications of AI in recruitment, especially in the context of the upcoming transfer window.

    Takeaways

    1. AI can assist in recruitment but requires human verification.
    2. AI should be treated as a starting point, not a conclusion.
    3. Final judgments on players should not be delegated to AI.
    4. Confidential data must be handled with care in recruitment.
    5. Stress testing AI outputs is crucial for effective decision-making.
    6. Recruitment should start with clear role definitions, not player names.
    7. Constraints in recruitment are necessary for making informed decisions.
    8. AI can standardise processes but should not compromise standards.
    9. The recruitment process should include an evidence plan to validate decisions.
    10. AI should enhance human judgment, not replace it.
    11. It's important to find clarity and structure before using AI.
    12. AI can be helpful but may tempt shortcuts.
    13. Understanding where AI helps and where it doesn't is crucial.
    14. Fluency in AI responses does not guarantee accuracy.
    15. Establishing boundaries for AI use is essential.
    16. The recruitment process is brutal; mistakes can be costly.
    17. Verification is key when using AI-generated information.
    18. AI should be a thinking partner, not a decision-maker.
    19. Community involvement can enhance personal well-being.
    20. Rebranding...
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    33 min
  • Ep42: Putting It Into Practice — The Context Stack As A Club Standard.
    Jan 9 2026

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    Summary

    In this conversation, Tom Butterfield and David Bromley discuss the importance of clarity and structure in football recruitment processes.

    They emphasise the need for a club standard that incorporates a 'Context Stack' to ensure consistent decision-making.

    The role of AI is explored as a supportive tool rather than a decision-maker, with a focus on maintaining institutional memory and accountability in recruitment decisions.

    The discussion also highlights the significance of holding two separate meetings;

    Meeting 1) Defining Roles

    Meeting 2) Selecting Players

    in order to avoid confusion and ensure effective outcomes.

    Takeaways

    1. AI speeds up existing processes but doesn't fix vague thinking.
    2. Clarity and structure are essential before introducing tools.
    3. Good ideas often fail to become club standards under pressure.
    4. Shared language is crucial for effective communication.
    5. Recruitment meetings should focus on defined roles, not just names.
    6. Establishing a context stack helps maintain consistency.
    7. Documentation is key for learning from past decisions.
    8. AI can check, format, and record but not make final judgments.
    9. Separating definition and selection meetings improves outcomes.
    10. Building institutional memory is vital for long-term success.

    Useful Links

    Join the Free Kickstart Challenge

    Support The Show - Buy David and Tom a bag of peanut M&M's.

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    30 min
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