Épisodes

  • Ep37: The Festive Fixture Pile-Up - Rotation, Recovery and Risk
    Dec 5 2025

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    Summary

    In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the challenges faced by football clubs during the December fixture pile-up.

    They explore the impact of increased game frequency on player fatigue, tactical adjustments, and the importance of recovery. The conversation highlights the need for smart rotation strategies, the role of substitutes, and the significance of set pieces in a congested schedule.

    Takeaways

    • December magnifies existing problems in football.
    • Physical load spikes occur due to frequent matches.
    • Tactical complexity decreases during the festive period.
    • Recovery becomes a priority over training in December.
    • Mental fatigue affects players' decision-making.
    • Substitutes play a crucial role in December matches.
    • Set pieces become increasingly important in tight games.
    • Smart rotation strategies are essential for success.
    • Player chemistry can be disrupted by over-rotation.
    • Cognitive fatigue can lead to poor performance.

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    36 min
  • Ep36: Player Pathways: How Clubs Build from Grassroots to First Team
    Nov 28 2025

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    Summary

    The conversation explores the structured approach to player development in sports, emphasising that successful pathways are not a matter of luck but are carefully engineered through collaboration among various departments within sports clubs.

    Takeaways

    • Pathways aren't luck, they're engineered.
    • Successful player development requires alignment across departments.
    • Consistent success in clubs is not a coincidence.
    • Collaboration between coaches and players is essential.
    • A strategic approach is necessary for youth development.

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    53 min
  • Ep35: Inside Recruitment: Lessons from Successes and Failures
    Nov 21 2025

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    Summary

    In this conversation, David Bromley and Tom Butterfield discuss the intricacies of football signings, emphasising that each transfer tells a unique story.

    David discusses the four key realities of recruitment, emphasising the importance of clarity, behaviour, environment, and expectation in the recruitment process.

    He highlights that understanding these elements can lead to better player selection and overall success in recruitment strategies.

    He highlights the factors that contribute to the success or failure of player signings, including clarity of objectives and the importance of recognising warning signs.

    Takeaways

    • Every signing really tells a story.
    • Success in transfers often comes from clarity.
    • Some signings fail due to overlooked warning signs.
    • Not all failed signings are due to bad players.
    • Looking back can reveal the reasons for failures.
    • Behaviour of candidates is more important than just their output.
    • The right environment for players is crucial, not just their reputation.
    • Expectations should be realistic rather than overly optimistic.
    • Recruitment should focus on finding the best fit for the team.
    • Understanding player behaviour can lead to better hiring decisions.
    • Expectations must align with the actual capabilities of players.
    • Recruitment strategies should be adaptable to different environments.
    • It's important to avoid biases in player selection.
    • A clear understanding of recruitment realities can enhance team performance.

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    37 min
  • Ep34: The Analyst’s Role in Storytelling: Shaping How Fans See the Game
    Nov 15 2025

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    Summary

    In this conversation, David Bromley discusses the intricacies of football analysis, focusing on identifying patterns, momentum shifts, and the emotional aspects of the game.

    He emphasises the importance of storytelling in analysis and the analyst's role in choosing how to present data and narratives effectively.

    Takeaways

    • You're looking for patterns, you're looking for momentum shifts.
    • You can translate numbers into meaning.
    • Possession, control, turnovers, and triggers are key metrics.
    • More than one story can fit the data.
    • Analysts have the opportunity to choose their narrative.
    • The timing of presenting analysis is crucial.
    • Tone matters when sharing insights publicly.
    • Emotions play a significant role in game analysis.
    • Understanding the context is vital for accurate storytelling.
    • Football analysis is both an art and a science.

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    30 min
  • Ep33: What Will Data Never Be Able To Tell Us?
    Nov 7 2025

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    Summary

    The conversation explores the interplay between data and instinct in decision-making, emphasizing the importance of knowing when to trust each. It highlights the limitations of data and the necessity of context in understanding outcomes.

    Takeaways

    • It's not data versus instinct. It's knowing when to trust each one of those two things.
    • Data should not be seen as the sole answer provider.
    • There are grey areas in data interpretation that need awareness.
    • Context is crucial for understanding data outcomes.
    • Instinct plays a vital role alongside data in decision-making.
    • Data can sometimes lead to misleading conclusions.
    • It's important to shine a light on uncertainties in data.
    • Decision-making requires a balance of analytical and intuitive thinking.
    • Understanding limitations of data can improve decision outcomes.
    • Trusting instinct can complement data-driven decisions.

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    31 min
  • Ep32: From Data to Dressing Room: How Insights Actually Influence Coaches
    Oct 31 2025

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    In this episode David and Tom talk about one of the three most important skills that can help the analyst translate the data into usable insights that could help them gain the trust of the coach.

    You could calculate the greatest data finding of the century...... but if you can't speak the language of the coaching staff then it's going in the bin.

    Find out how to make that leap from your laptop to a seat in the dressing room.

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    29 min
  • Ep31: Why Some Teams Overachieve: From Brentford to Mjällby - When Process Beats Payroll.
    Oct 24 2025

    Ep31: 2024/25 EPL Team Personalities

    Mjällby Article

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    Summary

    In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the concepts of overachievement and underachievement in football, particularly focusing on the Premier League.

    They discuss the performance index used to measure team efficiency, highlighting Brentford's remarkable success and Liverpool's effective spending. The conversation also touches on the surprising performances of smaller clubs like Fulham and Bournemouth, the challenges faced by larger clubs such as Chelsea, and the importance of squad stability and coherent management strategies.

    The episode concludes with insights from Mjällby's success story, emphasising the significance of data-driven decision-making and recruitment fit in achieving football success.

    Takeaways

    • Brentford leads in efficiency with a 0.81 index score.
    • Liverpool's spending efficiency is notable despite high resources.
    • Smaller clubs like Fulham and Bournemouth overachieved with lower wage bills.
    • Stability in squad management correlates with better performance.
    • Chelsea's high spending did not translate to success last season.
    • Mjällby's rise showcases the importance of a coherent strategy.
    • Data-driven decision-making is crucial for club success.
    • Clubs must recruit for fit, not just for fame.
    • Continuity in management leads to better outcomes.
    • The Premier League's financial pressures create a challenging environment.

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    54 min
  • Ep30: Match Analysis Myths: What TV Pundits Get 'Wrong'!
    Oct 17 2025

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    Summary

    In this episode, Tom Butterfield and David Bromley delve into the world of match analysis and punditry, exploring common myths and misconceptions that arise in football commentary. They discuss the differences between the roles of pundits and analysts, highlighting how entertainment often takes precedence over technical accuracy in TV commentary.

    The conversation covers several prevalent myths, such as the idea that a team 'didn't want it enough' or that a lack of pressing indicates complacency. They also examine the complexities behind defensive errors and the importance of communication and leadership on the pitch. Ultimately, the episode emphasises the need for a deeper understanding of football analysis and the emotional biases that influence both pundits and fans alike.

    Takeaways

    • Pundits prioritize entertainment over technical accuracy.
    • The phrase 'who wanted it more' oversimplifies match outcomes.
    • Pressing intensity can be a tactical decision, not laziness.
    • Defensive errors often stem from systemic issues, not individual mistakes.
    • Leadership on the pitch involves communication, not just authority.
    • Pundits have limited time to provide insights during broadcasts.
    • Emotional biases affect how fans and pundits perceive matches.
    • Analysts look at the entire play leading to a goal, not just the final mistake.
    • Understanding tactics requires looking beyond immediate outcomes.
    • Football analysis is complex and often misunderstood by casual viewers.

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    33 min