Join host Julio Gonzalez in this insightful episode of the *From Stuck to Scaled* podcast as he welcomes Matthew Stafford, a seasoned entrepreneur and Managing Partner of Build Grow Scale. With over three decades of experience across various industries, Matthew has successfully guided countless e-commerce brands to scale beyond the million-dollar mark, including many that have surpassed $10 million in revenue.
In this episode, Julio and Matthew dive into the vital topic of how e-commerce brands can transition from guesswork to data-driven decision-making. Matthew shares practical strategies on leveraging AI insights, customer behavior data, and optimization techniques to uncover hidden revenue opportunities within existing traffic. Listeners will discover how to identify what’s working, rectify what’s not, and sustainably scale their operations without increased ad spend.
Key Takeaways:
- The importance of fixing your site before scaling.
- Key metrics to track for optimal conversion rates.
- Utilizing customer feedback to inform data-driven decisions.
Don't miss this opportunity to gain actionable insights from one of the foremost experts in e-commerce optimization!
Connect with Matthew Stafford:
- Website: www.buildgrowscale.com

- LinkedIn: www.linkedin.com/in/matthewstafford/

- Facebook: https://www.facebook.com/buildgrowscale
Follow host Julio Gonzalez on:
- LinkedIn: www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube: @opticution
- Website: www.opticution.com

Have comments, questions, or suggestions? Email Julio at julio@opticution.com!

In this episode of the "From Stuck to Scaled" podcast, host Julio Gonzalez welcomes Brooke Lively, a seasoned expert in helping law firm leaders achieve clarity, traction, and profitable growth. With over 20 years in the legal industry and founders of two law-firm-focused companies, Brooke combines financial acumen and strategic insight to demystify scaling law practices. Join us as we dive into how Brooke's innovative approach through the Entrepreneurial Operating System® (EOS) empowers attorneys to streamline their firms and reduce stress. Learn to view your practice as a business, identify time wasters, systematize tasks, and shift from the "owner as bottleneck" mentality to a more efficient operational model.Key takeaways include:- Practical tips from Brooke's forthcoming book, Scaling Law- Strategies for implementing effective meeting routines - The importance of aligning firm priorities for sustainable growthConnect with Brooke Lively:LinkedIn: https://www.linkedin.com/company/scalinglawFacebook: https://www.facebook.com/scalinglawInstagram: scaling_law Follow host Julio Gonzalez on: - LinkedIn: https://www.linkedin.com/company/opticution/- Facebook/Instagram/YouTube: @opticution - Website: http://www.opticution.comEmail Julio at julio@opticution.com with any comments, questions, or suggestions! Tune in and discover how to make sustainable growth a reality for your law practice!

In our first episode of 2026 of the From Stuck to Scaled, host Julio Gonzalez sits down with Javier Lozano Jr., a fractional CMO and the mastermind behind Bolder Media Co. Javier shares his remarkable journey from world champion athlete to successful SMB founder, emphasizing the importance of operational discipline over sheer luck or hustle.

Discover how Javier scaled revenue from ~$1M to ~$20M during his tenure as CMO at Wrapmate by implementing robust go-to-market strategies. He discusses the critical systems, metrics, and processes that enabled him to escape daily chaos and build a business that not only thrives but also supports his life goals.

Tune in as Javier provides actionable tips for founders looking to gain operational clarity and create predictable growth. Learn why building systems that replace decisions is essential, how consistency in business can mimic athletic training, and why tracking the right metrics can empower rather than overwhelm you.

Connect with Javier Lozano:
Website: www.boldermediasolutions.com
LinkedIn: https://www.linkedin.com/in/javierlozanojr/

Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com

Email Julio at julio@opticution.com with any comments, questions, or suggestions!