Join host Julio Gonzalez in this insightful episode of the *From Stuck to Scaled* podcast as he welcomes Matthew Stafford, a seasoned entrepreneur and Managing Partner of Build Grow Scale. With over three decades of experience across various industries, Matthew has successfully guided countless e-commerce brands to scale beyond the million-dollar mark, including many that have surpassed $10 million in revenue.
In this episode, Julio and Matthew dive into the vital topic of how e-commerce brands can transition from guesswork to data-driven decision-making. Matthew shares practical strategies on leveraging AI insights, customer behavior data, and optimization techniques to uncover hidden revenue opportunities within existing traffic. Listeners will discover how to identify what’s working, rectify what’s not, and sustainably scale their operations without increased ad spend.
Key Takeaways:
- The importance of fixing your site before scaling.
- Key metrics to track for optimal conversion rates.
- Utilizing customer feedback to inform data-driven decisions.
Don't miss this opportunity to gain actionable insights from one of the foremost experts in e-commerce optimization!
Connect with Matthew Stafford:
- Website: www.buildgrowscale.com

- LinkedIn: www.linkedin.com/in/matthewstafford/

- Facebook: https://www.facebook.com/buildgrowscale
Follow host Julio Gonzalez on:
- LinkedIn: www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube: @opticution
- Website: www.opticution.com

Have comments, questions, or suggestions? Email Julio at julio@opticution.com!

In this episode of the "From Stuck to Scaled" podcast, host Julio Gonzalez welcomes Brooke Lively, a seasoned expert in helping law firm leaders achieve clarity, traction, and profitable growth. With over 20 years in the legal industry and founders of two law-firm-focused companies, Brooke combines financial acumen and strategic insight to demystify scaling law practices. Join us as we dive into how Brooke's innovative approach through the Entrepreneurial Operating System® (EOS) empowers attorneys to streamline their firms and reduce stress. Learn to view your practice as a business, identify time wasters, systematize tasks, and shift from the "owner as bottleneck" mentality to a more efficient operational model.Key takeaways include:- Practical tips from Brooke's forthcoming book, Scaling Law- Strategies for implementing effective meeting routines - The importance of aligning firm priorities for sustainable growthConnect with Brooke Lively:LinkedIn: https://www.linkedin.com/company/scalinglawFacebook: https://www.facebook.com/scalinglawInstagram: scaling_law Follow host Julio Gonzalez on: - LinkedIn: https://www.linkedin.com/company/opticution/- Facebook/Instagram/YouTube: @opticution - Website: http://www.opticution.comEmail Julio at julio@opticution.com with any comments, questions, or suggestions! Tune in and discover how to make sustainable growth a reality for your law practice!

In our first episode of 2026 of the From Stuck to Scaled, host Julio Gonzalez sits down with Javier Lozano Jr., a fractional CMO and the mastermind behind Bolder Media Co. Javier shares his remarkable journey from world champion athlete to successful SMB founder, emphasizing the importance of operational discipline over sheer luck or hustle.

Discover how Javier scaled revenue from ~$1M to ~$20M during his tenure as CMO at Wrapmate by implementing robust go-to-market strategies. He discusses the critical systems, metrics, and processes that enabled him to escape daily chaos and build a business that not only thrives but also supports his life goals.

Tune in as Javier provides actionable tips for founders looking to gain operational clarity and create predictable growth. Learn why building systems that replace decisions is essential, how consistency in business can mimic athletic training, and why tracking the right metrics can empower rather than overwhelm you.

Connect with Javier Lozano:
Website: www.boldermediasolutions.com
LinkedIn: https://www.linkedin.com/in/javierlozanojr/

Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com

Email Julio at julio@opticution.com with any comments, questions, or suggestions!

In this final episode of 2025 of the From Stuck to Scaled podcast, host Julio Gonzalez sits down with leadership expert Dan Winter to explore the intricacies of transforming your group of leaders into a high-performing executive team. Dan works globally with leaders facing complex challenges, guiding them to innovate and enhance their organizational culture. As the co-author of the Amazon best-selling book *Growing Groups Into Teams*, Dan brings a wealth of experience in coaching, team development, strategy, and culture change.Together, Julio and Dan discuss the common hurdles senior leaders face when transitioning from functional leadership to a more holistic approach. They delve into how CEOs can empower their teams to drive results collectively, rather than getting bogged down in mediating conflicts. Listeners will learn actionable insights on:- Identifying the shared goals that unite your team- Making clear and effective requests to enhance performance- Promoting a culture of accountability with specific responses to requests- Celebrating breakdowns as opportunities for alignment and growthWhether your company is scaling quickly, redefining its strategy, or you simply want to elevate your team's performance, this episode is packed with valuable strategies to help you lead effectively and enjoy your journey.Connect with Dan Winter:- Website: https://altusgrowth.com/ - Missing Conversations Podcast: https://www.podpage.com/missing-conversations/- LinkedIn: /in/dan-winter-7375982/Follow host Julio Gonzalez on:- LinkedIn: @opticution - Facebook/Instagram/YouTube: @opticution - Webpage: www.opticution.comEmail Julio at ⁠julio@opticution.com with any comments, questions, or suggestions!

In this enlightening episode of the "From Stuck to Scaled" podcast, host Julio Gonzalez sits down with Senen Garcia, an accomplished entrepreneur and seasoned attorney, to unravel the legal myths and misconceptions about starting a business. With over 17 years of experience managing corporate, tax, estate planning, and probate needs, Mr. Garcia shares his invaluable insights on the legal landscape of business establishment and operations.

Join us as we delve into critical questions surrounding the legalities of setting up a business, employment laws, and best practices for conducting business effectively. Learn about the importance of getting things in writing, the necessity of understanding legal documents, and the essential rules that every entrepreneur should know. If you think navigating the legalities of your business is daunting, Senen also emphasizes the value of hiring an attorney to guide you through the process.

Don't miss this opportunity to empower yourself with knowledge that can elevate your business and steer you clear of common legal pitfalls!

Connect with Senen Garcia:

- Website: www.sgarcialaw.com

- LinkedIn: https://www.linkedin.com/in/sglawgroup/

Follow host Julio Gonzalez on:

- LinkedIn: https://www.linkedin.com/company/opticution

- Facebook/Instagram/YouTube: @opticution

- Webpage: www.opticution.com

Email Julio at julio@opticution.com with any comments, questions, or suggestions!

When growth depends on partners, structure beats hope.
Lauren Zaslansky Conner—Founder of ZAZ Business Solutions and former leader at Disney, MGA/Little Tikes, and multiple startups—explains how to integrate agencies, vendors, and reps so they operate like in-house teams. We unpack the essentials: appointing a single internal owner, setting shared goals and 3–5 meaningful metrics, building a biweekly standup cadence, and clarifying decision rights to prevent scope creep.
Lauren also breaks down red flags—vanity metrics, fuzzy accountability, defensive reporting—and offers one move you can make today to improve results.
Whether you’re juggling a marketing agency, sales reps, or bookkeeping support, you’ll leave with a practical framework to get more value with less friction.
Connect with Lauren:
LinkedIn: linkedin.com/in/laurenzaslanskyconner
Facebook: facebook.com/laurenzconner
Website: ZAZBusinessSolutions.com
Link to Lauren's Hidden Profit Power Hour offer: https://www.zazbusinesssolutions.com/profitpower
Featured Media: YouTube & Podcast appearances (see links in resources)
Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com.
Email Julio at ⁠⁠julio@opticution.com with any comments, questions or suggestions!

Scaling stalls when leaders cling to the habits that once made them indispensable.
In this episode, CJ Stasik—founder of SheHandlesIt and former CEO—explains why over-functioning is the real constraint on growth and how to transition from execution to direction. We dig into early warning signs of burnout in small and midsized teams, practical ways to shift decision rights, and the operating rhythms that support sustainable scale. CJ’s framework centers on five moves: Audit the Load, Release & Reassign, Make One Bold Move, Redefine Productivity, and Build in Recovery.
Whether you’re hiring your first operator or re-architecting your leadership role, you’ll leave with a clear next step to get out of the weeds—and back into the visionary seat.
Connect with CJ:
Website: shehandlesit.com
LinkedIn: linkedin.com/in/cjstasik
Instagram: @cjstasik_shi
Facebook: /cjstasik
TikTok: @shehandlesitpa
Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com.
Email Julio at ⁠⁠julio@opticution.com with any comments, questions or suggestions!

For wealthy families and growing businesses with assets on both sides of the U.S. and Canadian border, managing wealth is a complex challenge filled with potential tax and liquidity pitfalls.
In this episode of From Stuck to Scaled, host Julio Gonzalez sits down with Wayne Baxter, Senior Executive Manager at One Capital Management, LLC. Wayne, who hosts the 3 Questions podcast, shares his strategy for simplifying and optimizing cross-border wealth management.
We dive into:
- Wayne's journey across the border.
- How he built his business within a business.
- The tax and risk management complexities of dual-country assets.
- The critical questions families should be asking their advisors today.
If you're navigating international wealth complexities, this episode provides the clarity and strategy you need to ensure your assets are protected, integrated, and aligned with your long-term goals.
Connect with Wayne:
LinkedIn: https://www.linkedin.com/in/wayne-baxter-81041229/
Website/Podcast: https://www.onecapital.com/3questions.php
Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com.
Email Julio at ⁠⁠julio@opticution.com with any comments, questions or suggestions!