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Priscilla and I have basically the same origin story — we're both therapist/dietitian-turned-copywriters who used to work in eating disorder recovery and now help people say the damn thing online. (Isn't the universe a strange place???)

In this episode, we're talking about pivoting without burning your whole life down, what it's like to slowly let go of one identity while building another, and why sometimes the smallest shifts matter way more than the dramatic ones.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

Sometimes it is so much better to opt for softer, gentler, and smaller changes in your business than trying to conduct a huge, giant pivot of everything all at once.

SKIM THE SCRIPT

– Why Priscilla went from helping people untangle their feelings to helping them untangle their message

– The tension between "I'm a therapist" and "I'm a copywriter" (and why both can be true)

– Why burning it all down isn't always the move... even when you really want to

– The guilt of "wasting" years of school and training on something you no longer want to do

– Why incremental change is actually harder than just ripping the band-aid off

– The difference between "this isn't right for me" and "I just don't want to deal with my inbox today"

– How to make space for the next version of yourself while respecting who you used to be

– Why a pivot can be as small as a new boundary, a tone shift, or dropping one offer

– The permission to evolve without rebranding your whole existence

WHERE TO FIND PRISCILLA

– Follow Priscilla on Instagram

– Subscribe to Priscilla's Substack

– Priscilla's website

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Send us a text

Hannah from The Wealth Collaborative is here, and she's about to call out the thing nobody wants to admit — a lot of us are playing business instead of actually building businesses. If you've been chasing seven-figure goals just because it sounds good, reinvesting every dollar back into your business because someone told you that's what you're "supposed" to do, or quietly wondering why you're burnt out despite hitting all your revenue targets... this episode is for you (and also maybe for past me, because ouch).

We're talking about why "rich beyond revenue" should be the goal we're all chasing and how to reverse-engineer your life goals instead of setting flashy, random numbers that don't even serve you.

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

If you're more worried about making money than thinking about what you're paying to make that money, you might just be playing business.

SKIM THE SCRIPT

– "Playing business" vs. being strategic

– The difference between chasing revenue and building personal wealth

– Why soooo many women entrepreneurs are burned out and broke despite hitting their goals

– What it costs you when you reinvest everything back into the business

– Why business is meant to be boring (and fun at the same time)

– How to know if you actually need that seven-figure year or if you're just saying it

– The real ROI of hiring — buying back time vs. making more money

– Treating bad investments like tuition instead of failures (Can I get this tattooed in my brain?)

– What it means to be "rich beyond revenue" and part of the new money movement

WHERE TO FIND HANNAH

– Follow Hannah on Instagram

– Listen to the New Money Podcast

– Hannah's website

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Send us a text

Tristan and I have been circling each other on the internet forever, and this was finally our chance to talk face-to-face about being multi-passionate, refusing to niche down, and owning the fact that some of us are just built to do a little bit of everything. She’s a virtual assistant, digital organizer, photographer, content repurposing wizard, and the internet’s unofficial President of “Sure, I Can Do That.” If you’ve ever felt pressured to shrink yourself into one job title instead of letting your whole skillset breathe, you’re going to love this one.

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

You don’t have to pick a lane if you’re the whole damn highway.

SKIM THE SCRIPT

– Why Tristan refuses to niche down — and why that actually works

– The myth that being multi-passionate is “confusing” (it’s not)

– How she built a business by saying “sure, I can do that”

– The real overlap between VA work and brand photography

– Why messaging is the only thing that actually gets tricky

– The truth about offering a lot of services without burning out

– When saying yes helps you grow — and when it totally drains you

– Why “I can figure it out” is both a gift and a trap

– How to know when it’s time to stop doing something

– Niching down vs. vibing your way through business (our preferred method)

– Outsourcing, boundaries, and helping people get back their time

– Why variety is the only thing keeping some of us from boredom

WHERE TO FIND TRISTAN

– Follow Tristan on Instagram

– Follow Tristan on Threads

– Tristan’s Website

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Send us a text

KIM IS HEREEEE! — my favorite functional nutrition therapy practitioner and the person I text on the daily when I’m drinking the veritable ocean water (fine, electrolytes) she recommended. We get into what taking care of yourself actually means when you’re a business owner, a parent, a human, or all three. Spoiler: it’s a lot less about buying gadgets and a lot more about removing barriers, building resilience, and letting your life look how it actually looks.

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

Taking care of yourself isn’t about doing more — it’s about doing what actually helps you.

SKIM THE SCRIPT

– Why most “self-care advice” just adds more to your plate

– What resilience really means (and why you need it as a business owner)

– How to navigate changing seasons — in your life, your body, and your business

– Why your morning routine doesn’t need to be aesthetic to be effective

– The difference between needing a system and just needing fewer barriers

– Real-life examples: workouts, parenting, sickness season, meal prep, and energy dips

– How to know when it’s a “season” vs. a red flag you need to address

– Why you are the asset in your business (and what happens when you ignore that)

– Signs your creativity tank is empty — and what to do about it

– Small ways to loosen your grip, experiment, and prove you won’t break your business by resting

WHERE TO FIND KIM

• Follow Kim on Instagram @rootandbranchnutrition
• Follow Kim on Threads
• Visit Kim’s website

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Send us a text

I sat down with Morgan Sinclair, brand and web designer for clinicians, host of the Weight Inclusive Innovators podcast, and queen of side quests, to talk about what it actually looks like to juggle multiple businesses — and enjoy it. We dive into how to follow your curiosity without burning out, why your “too many interests” are probably your biggest strength, and how to stop worrying about doing it all “right.”

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

You’re not flaky for having a lot of interests!

SKIM THE SCRIPT

– How Morgan went from dietitian to designer (and didn’t leave either world behind)

– Why “side quests” are the best thing that can happen to your career

– How to let your interests coexist instead of compete

– Knowing when to start something new vs. when to pause it

– Why working for someone else can sometimes add freedom

– The case for trusting your gut — even when it doesn’t make sense on paper

– How to build a business that leaves room for curiosity

– Why your “too many ideas” are probably leading you somewhere

– What to do when the logistics kill your enthusiasm

– How to know when a side quest is really a full-on new chapter

– Hello to my father-in-law, who will never hear this!

– How to keep your side quests straight

WHERE TO FIND MORGAN

• Morgan Sinclair Designs
• The Weight Inclusive Innovators Podcast
• The Eating Expedition
• @morgansinclair

MY EPISODES ON MORGAN’S PODCAST

• #164 Writing The Words On Your Website with Amy Hanneke
• #122 What We Wish You Knew About Your Website with Amy Hanneke

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Send us a text

This week, I’m yapping with Michelle Parker, brand designer and founder of Saela Studio (formerly Michelle Marie Studio), to talk about the messiness of branding — and why imperfection might actually be the best thing that’s happened to your business. We unpack how “raw” and “real” visuals are replacing polished templates, what it really means for your design to feel like you, and why trying to look perfect online might be the exact thing holding you back.

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

Your brand doesn’t have to be perfect to be powerful (and why HONESTY is what will actually take you further).

SKIM THE SCRIPT

– Why the “perfect Canva template” era is officially over

– What “imperfection” in branding actually looks like right now

– How to make your visuals feel human without losing professionalism

– Why people trust messy, real content more than polished graphics

– How to balance timeless design with everyday personality

– Staying consistent within the messiness (and why it matters)

– Why DIY design can still look professional (if you know where to start)

– What happens when your aesthetic doesn’t match your actual energy

– The confidence shift that comes when your brand finally feels like you

– Michelle’s own rebrand story — and why she’s embracing cozy imperfection

WHERE TO FIND MICHELLE

• Visit Michelle’s NEW! Website
• Follow @saeladesignstudio on Instagram

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Send us a text

If your client experience starts strong but fizzles the second someone signs the contract, THIS IS AN INTERVENTION. I sat down with Fran, client experience strategist and systems pro, to talk about why your back end matters just as much as your branding — and how the way you work behind the scenes shapes how your clients feel (and talk) about your business. We’re unpacking why “fancy” doesn’t equal functional, how to find the platforms that actually work for your brain, and the one thing your inquiry process is telling people before you ever do.

// I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

Your client experience doesn’t start after someone pays you — it starts the second they find you.

In this episode, we yap about:

– What “client experience” actually means (and why it’s more than pretty emails)

– How your inquiry process sets the tone for everything that follows

– Why consistency between your website, brand, and systems matters

– The 82% stat that proves your inquiry process directly affects sales

– How your client experience shapes your experience as a business owner

– Why “should” systems don’t work — and how to build your own

– Finding the platforms that match your energy (not someone else’s algorithm)

– When to DIY, buy templates, or hire help for your systems

– The power of a client experience audit (and what it actually uncovers)

– How to make your clients feel cared for and make your life easier

// TIMESTAMPS

00:00 Intro — defining “client experience” (and why it’s not just systems)

01:38 The two parts of every client experience: internal + external

03:08 When your client experience actually starts

04:13 82% of clients say your inquiry process influences their decision

05:09 How your systems impact your experience of your business

07:11 The ClickUp debate and why “should” systems don’t work

08:44 Why other people’s favorite tools might not be right for you

09:47 How to test and choose the platforms that fit you

11:57 The case for Notion (and why it’s both freeing and overwhelming)

13:18 Why mistakes are part of finding what works

14:22 How to know when it’s time to get help with your systems

16:57 The best time to invest in client experience improvements

18:09 Why your visuals and systems need to feel aligned

19:13 How consistency prevents “client catfish” moments

20:30 What Fran’s client experience audit includes (and why it works)

22:19 Where to find Fran online

// WHERE TO FIND FRAN

– Visit Fran’s website

– Follow Fran on Instagram

***EXCLUSIVE DISCOUNT: use code IDKPOD for $50 off Fran’s Dubsado form templates!

// MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know

Send us a text

THIS is the completely fresh perspective on branding you’ve been waiting for – I swear it. I sat down with Sophie, designer and founder of Workshy Studio, to talk about why branding hasn’t evolved with the modern online business world — and what to do about it. We dig into what she calls “breaking in your brand,” the myth of perfect brand consistency, and how to treat your visuals like a capsule wardrobe you actually want to wear.

// I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

Your branding isn’t broken — it just needs to be broken in.

In this episode, we yap about:

– Why traditional brand guidelines weren’t made for modern online business owners

– How Canva changed the entire branding landscape

– Why it’s normal to feel lost after your rebrand (and how to fix it)

– The messy middle no one talks about between “launching your brand” and “actually using it”

– What designers can do to help clients use their brands, not just buy them

– How seasonal branding keeps your visuals fresh without starting over

– The “capsule wardrobe” approach to design (and why it works)

– Why a little inconsistency isn’t a problem — it’s a sign your brand’s alive

// TIMESTAMPS

00:00 Meet Sophie — designer & Workshy Studio founder

01:38 Why branding hasn’t caught up with the way we actually use it

03:24 How Canva changed everything (for better and worse)

04:39 The “breaking in” period every brand goes through

05:59 What new business owners need to know before hiring a designer

07:04 Why the DIY vs. done-for-you debate isn’t black and white

08:45 How designers can evolve their offers to better support clients

11:28 The real problem with the one-and-done branding model

12:49 Giving yourself permission to be messy in the process

14:53 The “seasonal capsule brand” explained

16:22 Why design decisions drain your energy (and how to simplify them)

17:47 Building flexibility into your color palette

19:08 Balancing consistency with evolution

21:04 Sophie’s hill to die on: branding has to adapt

22:40 Where to find Sophie online

// WHERE TO FIND SOPHIE

– Visit Sophie’s website

– Follow Sophie on Instagram

// MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Disclaimer: Some links in these show notes may be affiliate links, which means I may earn a small commission if you choose to purchase through them, at no extra cost to you. I only share products and resources I genuinely use, love, or would recommend to a friend. Thank you for supporting the show!