Join hosts Marney Reid and Erika DeLeon for a deep dive into one of healthcare's toughest questions... how do you measure the impact of medical education when you can't tie it directly to revenue?

In this episode, they discuss:

• Why education is the bridge between innovation and safe application.

• How to stay compliant with AdvaMed guidelines while still demonstrating value.

• Real-world KPIs for measuring education effectiveness, from behavioral intent and clinical adoption to patient safety outcomes.

• The operational structures that protect integrity and maintain independence between education and sales.

Because in healthcare, not every return is financial — some are measured in trust, safety, and better outcomes.

Listen to the full episode and explore more at:

https://www.youtube.com/@MarneyReidPresents/videos

Join hosts Marney Reid and Erika DeLeon for a candid conversation on when to bring in outside expertise — and how to do it effectively.

In this episode, they discuss:

• When to add fractional or consulting support to expand your team's bandwidth.

• How external experts can accelerate strategic initiatives, streamline operations, and refine go-to-market execution.

• Real-world examples of hybrid models that helped organizations scale faster and build stronger teams.

• Key questions to ask before deciding whether to outsource, hire, or upskill from within.

It's not about fixing what's broken — it's about accelerating what's possible.

For more episodes: https://www.youtube.com/@MarneyReidPresents/videos

Join hosts Marney Reid and Erika DeLeon as they talk about planning for next year's budget. On this episode they will discuss:

• Aligning your budget with strategic priorities—not just repeat last year's spend.
• Ways to implement smart planning tactics, from capacity audits to fractional support and leadership development.
• How consultants can help regain momentum, refine go-to-market strategy, and drive results.

For more episodes: https://www.youtube.com/@MarneyReidPresents/videos

Join hosts Marney Reid and Erika DeLeon as they talk about budgeting strategies for mid-sized and small cap companies in the healthcare space. On this episode they will share how to:

• Evaluate and Evolve: Take a clear-eyed look at last year's budget strategy—what delivered measurable value, what stalled, and where recalibration is needed to align with next-year priorities.
• Spot the Gaps Before They Widen: Identify underfunded areas and leadership bandwidth constraints that could hinder performance. Proactively addressing these gaps ensures operational goals and key performance indicators stay within reach.
• Budget with Precision: Focus your review on the levers that drive impact—resource allocation, leadership capacity, and alignment with strategic objectives. A targeted approach now sets the tone for a budget that's not just approved, but activated.

For more episodes: https://www.youtube.com/@MarneyReidPresents/videos

Join hosts Marney Reid and Erika DeLeon as they discuss a new direction for the podcast. On this episode they will share:

• Why one would start a podcast in the first place
• Lessons learned and best practices for running a podcast
• Why they've decided to change direction and become more focused on the content they deliver to their listeners

For more episodes: https://www.youtube.com/@MarneyReidPresents/videos

Join hosts Marney Reid and Erika DeLeon as as they unpack the evolving role of social media and digital presence in modern surgical practices.

In this episode, Marney and Erika discuss:

• Why surgeon branding matters and what good looks like online

• The pros and cons of rating sites and surgeon-specific websites

• How platforms like LinkedIn, Instagram, TikTok, and X are (or aren't) being used effectively by today's surgeons

• Real-world examples of orthopedic surgeons and organizations who are winning with content that's both educational and authentic

• Tips for surgeons who want to start—or clean up—their digital presence without losing their voice

For more episodes, visit: https://www.youtube.com/@MarneyReidPresents/videos

Join our incredible faculty as they discuss the evolution of the practice of Orthopedics.

Today's discussion includes:

• The prevelance of private practice versus employment in today's healthcare setting
• How the practice aspect of Orthopedics has changed over the last 15+ years
• The challenges surgeons face today that the surgeon of decades ago did not have to overcome

We'd love to hear from you!

For more podcasts, please visit https://www.youtube.com/@MarneyReidPresents/videos

Join hosts Marney Reid and Erika DeLeon as they discuss strategies and techniques to prepare for team meetings and reduce disruptions.

Today's discussion includes:

• System and software tips to get everyone organized for meetings to make the most of the live discussion time
• Examples of how to curb a constant "meeting disruptor"
• Thoughts on how to give everyone an opportunity to highlight their department or team's win without extending the meeting time

Let us know what your strategies and tips are!

For more podcasts, please visit https://www.youtube.com/@MarneyReidPresents/videos