If your website traffic is growing but your sales aren’t, it’s time to look at what happens after the click. Every click counts, but not every visitor converts.

You'll learn:

• We explore the key principles behind higher conversion rates and what separates a good website from a great one.
• We break down what makes customers take action, why small tweaks can create big results, and how you can turn more visitors into loyal buyers.
• You’ll discover the strategies top marketers use to build trust, simplify user journeys, and guide people toward saying yes.

Whether you’re focused on local marketing or elevating your overall digital marketing performance, this episode will help you understand what truly drives conversions and how to make your marketing work smarter.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram

What if you could deliver an ad to someone the moment they walk past your competitor’s door? That’s the power of geofencing marketing, and in this episode, we’re breaking down five of the best campaigns ever to do it. From boosting foot traffic overnight to turning location data into loyal customers, we’ll uncover how they used precision targeting, timing, and creative messaging to drive results.

You'll learn:

• What made each campaign work.
• How you can apply the same strategies to your own local marketing.
• Why location-based advertising remains one of the most effective small business marketing tools today.

Whether you’re new to digital marketing or looking to level up your local reach, this episode will show you how to turn proximity into profit and bring more customers through your doors.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram

Every local business has a story worth telling, and yours could be the one your community needs to hear. Podcasting has become one of the simplest ways to share your expertise, build credibility, and connect with customers on a deeper level. Whether you run a small retail shop, a restaurant, or a local service business, your knowledge can position you as the go-to expert people turn to for advice, insight, and solutions.

In this episode, we explore how podcasting has evolved into a powerful marketing strategy that levels the playing field for small businesses. You no longer need expensive equipment or a professional studio to make an impact. With today’s tools, you can record from anywhere, publish within minutes, and reach listeners who are already interested in what you do.

Special Guest:
Adrianna Alvarez, WJOB
Start a Podcast

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram