If your website traffic is growing but your sales aren’t, it’s time to look at what happens after the click. Every click counts, but not every visitor converts.

You'll learn:

• We explore the key principles behind higher conversion rates and what separates a good website from a great one.
• We break down what makes customers take action, why small tweaks can create big results, and how you can turn more visitors into loyal buyers.
• You’ll discover the strategies top marketers use to build trust, simplify user journeys, and guide people toward saying yes.

Whether you’re focused on local marketing or elevating your overall digital marketing performance, this episode will help you understand what truly drives conversions and how to make your marketing work smarter.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

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What if you could deliver an ad to someone the moment they walk past your competitor’s door? That’s the power of geofencing marketing, and in this episode, we’re breaking down five of the best campaigns ever to do it. From boosting foot traffic overnight to turning location data into loyal customers, we’ll uncover how they used precision targeting, timing, and creative messaging to drive results.

You'll learn:

• What made each campaign work.
• How you can apply the same strategies to your own local marketing.
• Why location-based advertising remains one of the most effective small business marketing tools today.

Whether you’re new to digital marketing or looking to level up your local reach, this episode will show you how to turn proximity into profit and bring more customers through your doors.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

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Follow Mastering Local Marketing on:

• Instagram

Every local business has a story worth telling, and yours could be the one your community needs to hear. Podcasting has become one of the simplest ways to share your expertise, build credibility, and connect with customers on a deeper level. Whether you run a small retail shop, a restaurant, or a local service business, your knowledge can position you as the go-to expert people turn to for advice, insight, and solutions.

In this episode, we explore how podcasting has evolved into a powerful marketing strategy that levels the playing field for small businesses. You no longer need expensive equipment or a professional studio to make an impact. With today’s tools, you can record from anywhere, publish within minutes, and reach listeners who are already interested in what you do.

Special Guest:
Adrianna Alvarez, WJOB
Start a Podcast

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram

In this episode, we explore the crucial role of logos in your local marketing strategy. A logo isn’t just a design; it’s a powerful tool that can significantly influence your marketing efforts.

We dive into how exceptional branding goes beyond visuals to tell your unique story, connect with your local audience emotionally, and strengthen your overall marketing impact. From colors that evoke feelings to hidden design elements that convey your mission, every detail matters when building a memorable brand for your small business in your community. Join us as we discuss actionable insights on leveraging your logo for better local marketing outcomes.

Special Guest:
Matt Valuckis, V as in Victor
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HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram

In this episode of Mastering Local Marketing, we explore the crucial question: where do different generations shop? With shopping habits no longer being a one-size-fits-all, it's essential for small business owners to understand the local marketing implications of generational preferences. From the tech-savvy Gen Z on TikTok and Instagram to the more traditional Gen X shoppers, each generation has distinct go-to channels. We dive into the reasons behind the decline of shopping malls and why online platforms like Amazon and social media are dominating the landscape.

In this episode, we explore:

• How each generation prefers to shop and the importance of local marketing strategies.
• The role of in-store experiences versus digital channels in attracting diverse customers.
• What you can implement to remain relevant across generations in your local market.

Tune in and discover actionable insights that can help your business thrive in today’s competitive environment!

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram

Did you know Hollywood can unlock powerful insights for your local marketing strategy? In this episode, we’ll reveal how the storytelling techniques used in movies can elevate your marketing approach. Hollywood has mastered the art of engaging audiences through compelling narratives, and local businesses can learn from this success.

We'll explore how to identify your brand's hero, villain, and supporting characters, translating film storytelling into a brand narrative that customers will notice and remember. Find out how to harness relatability to make your audience support your business and discover the timeless storytelling structures that can turn your marketing into something unforgettable.

Join us as we dive into practical tips that can help you boost your local marketing efforts, enhance brand awareness, and build customer loyalty. Don’t miss out on learning how these lessons from Hollywood can be applied to your small business to attract more customers!

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram

Many small businesses pour endless hours into posting on social media, but is that what drives sales? In this episode, we cut through the noise and reveal what converts. We’ll break down seven core digital marketing tactics, from paid search to influencers to SEO, and uncover the average conversion rates you can expect from each. You’ll learn which channels are most likely to ring the cash register, where small businesses often waste time chasing vanity metrics, and how to prioritize the strategies that give you the best return on investment.

If you’ve ever wondered whether your marketing energy is going to the right place, this episode will give you the clarity you need to focus on what works.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram

Are your emails polished works of art or stripped-down messages that feel like they came straight from a friend? The format you choose can dramatically impact whether your message gets delivered, opened, clicked, or ignored.

In this episode, we explore the pros of both fully designed HTML and plain text emails. You’ll discover:

• Which one builds trust and increases the chance of deliverability.
• When branding matters, one is clearly the answer.
• Why time and effort might push you one way or another.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram