Episode Summary:

Today’s Next Gen Sales Leader podcast features a powerhouse roundtable on email deliverability, co-hosted by Benjamin Reed and Christian Oland. They brought together nine top cold email deliverability experts to tackle the biggest inboxing challenges and share proven strategies to improve cold email results by helping you get your cold emails into inboxes in 2025.

What You Will Learn:

• Why ongoing education on deliverability is critical, as best practices are constantly evolving and outdated strategies can tank results.
• How to diagnose deliverability issues, starting with domain health checks using inbox placement tools.
• The importance of diversifying infrastructure using multiple ESPs, sequencers, and domain registrars to avoid a single-point failure.
• Proven tactics in domain and IP strategy, including using aged domains, geo-TLDs, and subdomains to enhance deliverability.
• Best practices around warmup—sending positive, human-like engagement to boost domain reputation—and why volume management is key.
• Insights into ESP-specific strategies: Outlook presents new challenges, but long-aged domains and low volume-per-domain tactics can still get high reply rates.
• Infrastructure platforms from each panelist, showing how they help scale safely and improve results.

Hosts:

• Benjamin Reed – RevyOps, Revyops.com
  • LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• Christian Oland – Founder, RevGen Labs & RevReply
  • https://www.linkedin.com/in/c-oland/

Featured Guests:

• Kidous Mahteme – Co‑founder, Inframail
• Dean Fiacco – Founder, ScaledMail
• Frank Sondors – Co-founder, CEO, Salesforge
• Felipe Aranguiz - Director of BD, Instantly
• Ken Volk – Co-Founder & CEO, Mailrun
• Namit Jindal – Founder, Aerosend
• Piotr Mikrut – Founder, Experiment5m

Featured Sponsor:

• Revyops.com | The #1 Revenue Operations Central Database <- Sign up now!
  • No more messy duplicated lists! Centralize all your clients' data, build better dashboards, and become your own data provider by integrating with your favorite tools, such as Clay, N8N, Sequencers, Trigger/Intent Tracking Tools, and CRMs.

Subscribe & Review:

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Episode Summary:

In this episode of the Next Gen Sales Leaders podcast, host Ben Reed sits down with Scott Martinis, CEO and founder of B2B Catalyst, to explore the realities of go-to-market (GTM) strategy in today’s SaaS and B2B world. Scott shares hard-won insights on tool overload, identifying true bottlenecks in your revenue engine, and why product-market fit and case studies are the real engines of growth. This is a masterclass in GTM engineering, tackling everything from cold email myths to building sustainable outbound systems and aligning tools, processes, and people for maximum impact.

What You Will Learn:

• Why tool overload and misaligned tech stacks are stalling GTM efforts.
• The importance of focusing on bottlenecks instead of chasing shiny tools.
• How to think about TAM, SAM, and true product-market fit in B2B sales.
• The hidden pitfalls of cold email and why cold calling still matters.
• The power of case studies as proof of product-market fit and growth levers.
• Why discernment and empathy are the ultimate sales and GTM superpowers.

Featured Guest: Scott Martinis — CEO and Founder of B2B Catalyst, a go-to-market engineering consultancy helping B2B teams systematically identify and resolve growth bottlenecks.

Connect with Scott:

• LinkedIn: https://www.linkedin.com/in/scottmartinez/

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Youtube: https://www.youtube.com/@BenjaminAaronReed

Subscribe & Review: Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for top-tier insights into B2B Growth Sales, and Marketing. If you found value in today’s conversation, please leave us a review!

Join our FREE B2B Scaling Group for Founders:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Work with Ben: https://www.nextgensalessystems.com/

Episode Summary:

In this episode, Ben Reed sits down with Shaz Mathew, founder of Attract AI, an AI-powered social media systems platform.

Shaz shares his journey from launching side hustles in high school to building Attract AI, which helps businesses generate inbound leads through AI-driven content strategies, especially on YouTube.

Discover how to build authority, attract your ideal clients, and amplify your brand through consistent content without getting bogged down in over-analysis.

What You Will Learn:

• Why YouTube is the most powerful platform for B2B content marketing today.
• How Shaz scaled Attract AI by combining AI with proven social media systems.
• The importance of balancing friction in your funnel to qualify leads.
• Why action and iteration beat over-analysis when building your brand.
• Frameworks for creating effective YouTube content that converts.

Featured Guest:

Shaz Matthew — Founder of Attract AI, helping B2B businesses book 10-30 sales calls a month through AI-driven content systems.

Website: https://attractai.io

LinkedIn: https://www.linkedin.com/in/shaz-mathew/

Host:

Ben Reed, host of the NextGen Sales Leaders Podcast.

Subscribe & Review:

Love this episode? Subscribe to the NextGen Sales Leaders Podcast for top insights on B2B sales, marketing, and growth. If you found value in today’s episode, please leave us a review!

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE B2B Scaling Group for Founders:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Work with Ben:

https://www.nextgensalessystems.com/

Episode Summary: In this episode of the Next Gen Sales Leader Podcast, host Ben Reed sits down with Gabe Lullo, CEO of Alleyoop, a leading managed SDR service. From his humble beginnings in Buffalo, New York, to becoming a single dad and rising through the ranks to CEO, Gabe shares his journey and breaks down the evolving world of sales development. The two dive deep into SDR recruiting, the role of AI in outbound, scaling teams, and why human connection still reigns supreme in B2B sales.

What You Will Learn:

• Gabe’s path from SDR to CEO and the grit it took to get there.
• Why outbound SDRs are far from obsolete—and how to do it right.
• How to build a high-performing remote SDR team.
• The evolving role of AI and where it fits (and doesn’t) in sales development.
• The future of brand, content, and trust in outbound sales.

Featured Guest: Gabe Lullo – CEO of Oop.io, a leading managed SDR service provider.

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Connect with Gabe:

• LinkedIn: https://www.linkedin.com/in/lullo/

Connect with Ben:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• YouTube: https://www.youtube.com/channel/UCXGg_D9tQ-uSW0BKFPmMJNQ
• Website: https://nextgensalessystems.com

Subscribe & Review: Love this episode? Subscribe to the NextGen Sales Leaders Podcast for top insights in B2B CRO, Sales, and Marketing. If you found value in today’s episode, please leave us a review!

Join our FREE B2B Sales & Marketing Community (Access thousands of entrepreneurs):

• https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Episode Summary: Ben Reed, founder of NextGen Sales Leaders, shares his raw entrepreneurial journey—from launching 13 businesses to building a community to combat founder loneliness.

Joined by agency owners and startup founders, all members of Ben's B2B Scaling Community, this roundtable dives into making B2B agency businesses profitable, choosing the right clients for your cold email agency, and general B2B scaling strategies for any B2B business.

What You Will Learn:

• The real reason most agency models break down—and how to fix them.
• Why choosing a niche and saying “no” to complexity helps you scale faster.
• Cold outbound strategies for agency owners, from tools to tactics.
• Ben’s cold email framework for calculating outbound ROI and validating TAM.
• How to structure B2B sales pitch decks and craft winning offers.
• Lessons in failure, persistence, and long-term entrepreneurial vision.

Featured Guest: NextGen Sales System's Community Members

Host: Ben Reed, founder of NextGen Sales Leaders and RevOps.com.

Episode Highlights:

[00:01:30] The Genesis of NextGen: Ben shares the founding story behind the community and the mission to combat entrepreneurial loneliness.

[00:06:45] Building Personal Brand Agencies: Anthony discusses simplifying services, while Ben offers deep operational advice for new agency owners.

[00:21:15] Cold Outreach vs. Warm Growth: The pros, cons, and real margins behind cold outbound agencies.

[01:04:30] Pitching That Closes: A masterclass in structuring pitch decks and sales calls to drive credibility and conversions.

[01:18:20] New Offer Validation: Ben introduces a $1 B2B accelerator and asks the community to help shape its pricing.

[01:29:10] Q&A with Cold Email Founders: Practical tips for building a cold email agency, creating a killer VSL, and scaling from $0 to $100K.

Connect with Ben:

• Community & Course Access: skool.com/outbound-b2b-sales
• RevOps Platform: https://revyops.com
• GTM Signals Sheet (shared live during the call): https://tinyurl.com/signals-gtm
• GTM Cold Email Outbound ROI Calculator: https://tinyurl.com/roi-cold-email

Follow Ben on Social:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• YouTube: https://www.youtube.com/channel/UCXGg_D9tQ-uSW0BKFPmMJNQ

Join our FREE Group "Outbound B2B Sales/AI Hackers":

• skool.com/outbound-b2b-sales

Subscribe & Review: Found value in this episode? Subscribe to the NextGen Sales Leaders Podcast for real-talk sales, outbound, and GTM strategies. Drop a review and let us know what resonated!

Episode Summary: Join us as Ben Holly, first sales hire at cyft.ai, shares what’s really working in outbound for 2025. From mastering ICPs to leveraging AI for smarter sales and recruiting, this episode is a no-fluff guide to winning in modern B2B outbound strategies and tactics in 2025.

What You Will Learn:

• Why understanding your ICP on a deep level is the cornerstone of outbound success.
• How to use AI tools like Clay to build high-conversion prospecting lists.
• The difference between demand capture and demand generation roles in sales.
• Why cold outbound and recruiting share the same DNA—and how to win at both.
• Real tactics for building efficient, effective outbound engines in 2025.
• Common mistakes with SDR teams and how to fix them.

Featured Guest: Ben Holly – First Sales Hire at cyft.ai, Outbound Sales & AI Strategist

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Episode Highlights:

[00:02:00] The Real Outbound Lesson for 2025: Ben shares why AI won’t save your outbound without understanding your buyer deeply.

[00:08:45] Go Tribal for ICP: How spending months with customers in the field can unlock million-dollar insights.

[00:16:10] Culture Matters: Why your buyer’s culture could be the key to better cold calls and conversions.

[00:32:15] SDRs and the Market Disconnect: The mismatch between product-market fit and outbound expectations for SDRs.

[00:45:20] The Power of Cold Recruiting: Ben’s process using Clay and AI to hire and raise capital.

[01:05:00] Tool Stack Breakdown: How Ben uses tools like Clay, Apollo, and OpenAI to hyper-filter massive lists.

[01:26:00] Cold Calling with Context: Researching at scale to craft smarter cold call intros that resonate.

[01:40:10] Final Thoughts: Why recruiting, fundraising, sales, and marketing all start with deep list building & real ICP alignment.

Connect with Ben Holly:

• LinkedIn: https://www.linkedin.com/in/benyaminholley/
• Company: https://cyft.ai
• Website: www.Lazysales.xyz
• Youtube: https://www.youtube.com/@LazySalesAutomation
• X: https://x.com/BenyaminHolley

Subscribe & Review: Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for the latest in B2B sales, AI tools, and outbound strategies. If you enjoyed today’s episode, please leave a review!

Follow Ben on Social:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE Group "Outbound B2B Sales/AI Hackers":

• https://tinyurl.com/3b5ap97x

Episode Summary: Welcome to the second-ever school group recording of the NextGen Sales Leaders Community! In this unique office hours session, host Ben Reed opens the floor to his community members, diving into real-time challenges and strategies for scaling B2B businesses. From solving entrepreneurial loneliness to navigating the complexities of unit economics, team building, and systemizing operations, this candid and highly tactical session gives listeners a behind-the-scenes look at how B2B entrepreneurs are growing smarter and faster.

What You Will Learn:

• How to think about hiring for low-code/no-code roles in tech-focused B2B services.
• Frameworks for creating repeatable, scalable internal systems and SOPs.
• How to use tools like Lucidchart, Notion, and Upwork to streamline onboarding and delivery.
• The true cost of scaling service businesses and how to avoid unit economic disasters.
• Tips on transitioning from agency work to product-based revenue models like software or IP.
• The power of transparency, team culture, and hiring with vision alignment in mind.

Host: Ben Reed, host of the NextGen Sales Leaders Podcast

Episode Highlights:

[00:01:15] Solving Entrepreneurial Loneliness: Why community and connection are critical in the founder journey.

[00:05:00] Hiring for Growth: How to choose between client-facing talent vs. technical talent in low-code environments.

[00:14:45] Controlling Costs: How to create scalable internal billing for internal resources at an agency or service-based B2B business.

[00:17:20] Ben's Personal Agency Unit Economics: Live walk-through of Ben’s internal unit economics spreadsheet.

[00:28:20] Freelancers vs. Full-Time Hires: Strategic approaches on when to hire part-time vs full-time employees, testing new freelancers, and recruiting via Upwork.

[00:35:34] Hiring the ideal employee: Mental frameworks for thinking about who to hire into your business, what characteristics they should have, and how to align their career goals with your goals of scaling or running your business.

[00:41:30] Creating Redundancy and Avoiding Keyman Risk: The value of cross-training and multiple hires.

[00:50:10] From Agency to Product: Using agency cash flow to build scalable software and IP.

[00:59:00] Ideal Hires and Team Culture: What to look for in early team members and how to build long-term alignment.

[01:06:00] Pricing, Positioning, and Firing Clients: When to raise rates and how to fire clients that don't fit your future vision.

[01:13:00] The Power of Productized Services & Affiliate Revenue: How to scale beyond custom client work.

[01:22:30] Final Advice: How to validate markets and build high-margin businesses with focus and persistence.

Subscribe & Review: Enjoyed this episode? Subscribe to the Next Gen Sales Leaders Podcast for weekly insights from real B2B operators and growth experts. Leave us a review to help more founders discover this B2B scaling podcast and community!

Follow Ben on Social:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE Group "Outbound B2B Sales/AI Hackers":

• https://tinyurl.com/3b5ap97x

Episode Summary: In this Office Hours session for the NextGen Sales Leaders Skool Group, host Ben Reed offers high-impact coaching to community member Haitham and Louie Villaverde, who's transitioning from freelancing to building a scalable agency.

With real-world stories and frameworks from Ben’s own entrepreneurial journey—including running a med spa and building multiple sales orgs—this conversation dives deep into systemization, client acquisition, pricing, and mindset shifts essential for growth. If you're stuck between delivery and growth or wondering how to build a real business from your skillset, this episode is for you.

What You Will Learn:

• The crucial difference between freelancing and running a scalable agency.
• How to build systems and playbooks that remove you from client fulfillment.
• Ben’s “Four Ps” framework: Puppy, Process, Playbooks, People.
• The importance of pricing strategy and how to evaluate your margins.
• Whether to take short-term clients or focus on long-term infrastructure.
• Tactical steps to identify your Ideal Customer Profile (ICP).
• Why hiring a coach can accelerate your path to product-market fit and scale.

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Episode Highlights:

[00:01:30] Louie's Background: From agency life to freelancing and the challenges of building consistent lead flow.

[00:06:45] Ben’s Med Spa Experience: The viral toe fungus ad that actually worked—and lessons on using video hooks and visual storytelling.

[00:13:20] Freelancing vs. Agency: Why fulfillment is your bottleneck, not demand—and how to break the cycle.

[00:20:15] Building Your System: The "Four Ps" framework to delegate delivery and scale sustainably.

[00:32:10] Pricing and Profit Margins: Why undercharging limits growth—and how to run a unit economics analysis.

[00:45:00] The Power of Focus: How to say no to misaligned clients and dial in your ICP.

[00:53:40] Get a Coach: Why every entrepreneur needs someone to help them see clearly—and when it makes sense to hire one.

Connect with Ben:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE Group "NextGen Sales Leaders":

• https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Subscribe & Review: Love this session? Subscribe to the NextGen Sales Leaders Podcast and leave a review to support more content like this!