Episode Summary:

Today’s Next Gen Sales Leader podcast features a powerhouse roundtable on email deliverability, co-hosted by Benjamin Reed and Christian Oland. They brought together nine top cold email deliverability experts to tackle the biggest inboxing challenges and share proven strategies to improve cold email results by helping you get your cold emails into inboxes in 2025.

What You Will Learn:

• Why ongoing education on deliverability is critical, as best practices are constantly evolving and outdated strategies can tank results.
• How to diagnose deliverability issues, starting with domain health checks using inbox placement tools.
• The importance of diversifying infrastructure using multiple ESPs, sequencers, and domain registrars to avoid a single-point failure.
• Proven tactics in domain and IP strategy, including using aged domains, geo-TLDs, and subdomains to enhance deliverability.
• Best practices around warmup—sending positive, human-like engagement to boost domain reputation—and why volume management is key.
• Insights into ESP-specific strategies: Outlook presents new challenges, but long-aged domains and low volume-per-domain tactics can still get high reply rates.
• Infrastructure platforms from each panelist, showing how they help scale safely and improve results.

Hosts:

• Benjamin Reed – RevyOps, Revyops.com
  • LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• Christian Oland – Founder, RevGen Labs & RevReply
  • https://www.linkedin.com/in/c-oland/

Featured Guests:

• Kidous Mahteme – Co‑founder, Inframail
• Dean Fiacco – Founder, ScaledMail
• Frank Sondors – Co-founder, CEO, Salesforge
• Felipe Aranguiz - Director of BD, Instantly
• Ken Volk – Co-Founder & CEO, Mailrun
• Namit Jindal – Founder, Aerosend
• Piotr Mikrut – Founder, Experiment5m

Featured Sponsor:

• Revyops.com | The #1 Revenue Operations Central Database <- Sign up now!
  • No more messy duplicated lists! Centralize all your clients' data, build better dashboards, and become your own data provider by integrating with your favorite tools, such as Clay, N8N, Sequencers, Trigger/Intent Tracking Tools, and CRMs.

Subscribe & Review:

Love this episode? Subscribe to the NextGen Sales Leaders Podcast for expert insights on B2B GTM, sales, and outbound strategy.

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Episode Summary:

In this episode of the Next Gen Sales Leaders podcast, host Ben Reed sits down with Scott Martinis, CEO and founder of B2B Catalyst, to explore the realities of go-to-market (GTM) strategy in today’s SaaS and B2B world. Scott shares hard-won insights on tool overload, identifying true bottlenecks in your revenue engine, and why product-market fit and case studies are the real engines of growth. This is a masterclass in GTM engineering, tackling everything from cold email myths to building sustainable outbound systems and aligning tools, processes, and people for maximum impact.

What You Will Learn:

• Why tool overload and misaligned tech stacks are stalling GTM efforts.
• The importance of focusing on bottlenecks instead of chasing shiny tools.
• How to think about TAM, SAM, and true product-market fit in B2B sales.
• The hidden pitfalls of cold email and why cold calling still matters.
• The power of case studies as proof of product-market fit and growth levers.
• Why discernment and empathy are the ultimate sales and GTM superpowers.

Featured Guest: Scott Martinis — CEO and Founder of B2B Catalyst, a go-to-market engineering consultancy helping B2B teams systematically identify and resolve growth bottlenecks.

Connect with Scott:

• LinkedIn: https://www.linkedin.com/in/scottmartinez/

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Youtube: https://www.youtube.com/@BenjaminAaronReed

Subscribe & Review: Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for top-tier insights into B2B Growth Sales, and Marketing. If you found value in today’s conversation, please leave us a review!

Join our FREE B2B Scaling Group for Founders:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Work with Ben: https://www.nextgensalessystems.com/

Episode Summary:

In this episode, Ben Reed sits down with Shaz Mathew, founder of Attract AI, an AI-powered social media systems platform.

Shaz shares his journey from launching side hustles in high school to building Attract AI, which helps businesses generate inbound leads through AI-driven content strategies, especially on YouTube.

Discover how to build authority, attract your ideal clients, and amplify your brand through consistent content without getting bogged down in over-analysis.

What You Will Learn:

• Why YouTube is the most powerful platform for B2B content marketing today.
• How Shaz scaled Attract AI by combining AI with proven social media systems.
• The importance of balancing friction in your funnel to qualify leads.
• Why action and iteration beat over-analysis when building your brand.
• Frameworks for creating effective YouTube content that converts.

Featured Guest:

Shaz Matthew — Founder of Attract AI, helping B2B businesses book 10-30 sales calls a month through AI-driven content systems.

Website: https://attractai.io

LinkedIn: https://www.linkedin.com/in/shaz-mathew/

Host:

Ben Reed, host of the NextGen Sales Leaders Podcast.

Subscribe & Review:

Love this episode? Subscribe to the NextGen Sales Leaders Podcast for top insights on B2B sales, marketing, and growth. If you found value in today’s episode, please leave us a review!

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE B2B Scaling Group for Founders:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Work with Ben:

https://www.nextgensalessystems.com/