This week, Dan and Donnie highlight the concept of tiered pricing and its psychological impact on customer decisions. They explain price anchoring, the decoy effect and how tiered pricing can help customers overcome analysis paralysis and guide them toward the most profitable option. Tune in to learn how to use these strategies in your pest or lawn business.

Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

🎙️ Welcome to Insiders Rewind — Recapping September!

✅ Episodes from August:

Ep. 241 - Getting People Decisions Right

Ep. 242 - Go Big & Simplify: Lessons From Big Blue Bug

Ep. 243 - How to Build a Successful Sales Machine

Ep. 244 - Budgeting Breakdown: What Pest & Lawn Pros Should Spend on What A

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This week Dan and Donnie host Audrey Hall, president of Eco Serve Pest in New York, who discussed her journey from growing up in the pest control industry to turning a small operation into a thriving company with 27 employees. She shares her development as an entrepreneur, the company's expansion plans and her philosophy for community giving.

Guest: Audrey Hall, President, Eco Serve Pest Services Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

On this episode, Dan and Donnie discuss the budgeting process from both a strategic and practical standpoint. They discuss how to get started if you're not already following a budget and which key performance indicators are most important to strong financial performance.

Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

Pest-End COO Courtney Carace joins Dan and Donnie this week to share her company's experience growing from $6.5 million in 2020 to around $15 million today. Courtney shares the structure and philosophy she and her team are employing in pursuit of reaching $30 million by 2030.

Guest: Courtney Carace, COO, Pest-End Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

Big Blue Bug Solutions CEO Brian Goldman joins Dan and Donnie to share insights on building a unique brand by being bold, proactive and unafraid to stand out and embrace change. He also discusses the benefits of simplifying operations by focusing on core competencies versus diversifying into other service lines.

Guest: Brian Goldman, CEO, Big Blue Bug Solutions

Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

Effectively managing people is essential when scaling a pest or lawn business. In this episode, Dan and Donnie discuss how to align values, instill accountability and evaluate employees' understanding, motivation and capacity to perform their roles.

Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services