Épisodes

  • Shop 'til you drop: How to create good commerce content

    Shop 'til you drop: How to create good commerce content
    May 11 2022

    On this bonus episode of the PPA 30 Under 30 Podcast, Sorcha chats to GLAMOUR UK's first ever Commerce Editor, Sophie Cockett. Sophie climbed the ranks from Commerce writer, starting in 2020 and bringing the title an impressive new revenue stream that is in line with the the beauty-first brand. Lots is covered in this episode, including: how the GLAMOUR team uses data from shopping behaviours to drive their content strategy, how TikTok has changed the game, and why millennials have suddenly become obsessed with air fryers...


    If you think you have what it takes to be part of the PPA 30 Under 30 Class of 2022, keep an eye on our social channels below for information about awards entries opening soon.

    https://twitter.com/PPA_Live

    https://www.linkedin.com/company/165525/

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    23 min
  • Food Writing: The Magic Ingredient

    Food Writing: The Magic Ingredient
    Feb 9 2022
    Join us for the third and final episode of season 2 of the PPA 30 Under 30 Podcast as we delve into the rich world of food writing. Sorcha is joined by Liberty Mendez, Recipe Developer at BBC Good Food and Kathryn Lewis, Editor of Food magazine to talk about making the everyday interesting for your readers, top tips for a 30 Under 30 entry, and why apparently tiramisu flavours belong in everything...

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    32 min
  • Big Impact: B2B Investigative Journalism

    Big Impact: B2B Investigative Journalism
    Feb 2 2022
    This week our staff writer Sorcha Mondon speaks to Lucie Heath, Senior Reporter at Inside Housing and Elisabeth Mahase, Clinical Reporter at The BMJ to discuss the many joys of B2B journalism. Both Elisabeth and Lucie have reported some impressive investigative stories for their sectors that have had impacted the mainstream media.

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    27 min
  • Making Waves: Editorial Change Makers

    Making Waves: Editorial Change Makers
    Jan 24 2022
    The PPA 30 Under 30 Podcast is back for the new year! To kick off our interviews with the class of 2021, our staff writer, Sorcha Mondon, speaks to Who What Wear's Shopping Editor, Joy Montgomery. From Joy's beginnings as a journalist to how publishers can make sustainable fashion commercially viable, this episode will enlighten, educate and make you feel confident about the future of journalism.

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    25 min
  • The Perfect PPA 30 Under 30 Entry

    The Perfect PPA 30 Under 30 Entry
    Jun 1 2021
    Entries have now opened for our PPA 30 Under 30 Awards. We spoke with four judges from last year's panel to discuss what it is that makes a winning entry, the importance of recognising rising stars and the advice they wish they had received at the start of their careers. Featuring, Barry McIlheney, Vanessa Kingori, Tilly McAuliffe and Renee Doegar.

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    15 min
  • Working on the glossies that we've all grown up with

    Working on the glossies that we've all grown up with
    Feb 24 2021
    For episode eight I spoke with three of our winners, who all work at Hearst on titles that many of us have grown up with and I'm sure have stockpiled at some point. Dusty Baxter-Wright, Senior Entertainment and Lifestyle writer at Cosmopolitan, Becky Burgum, Features Assistant at ELLE UK and Gabriella Minchella, Senior Fashion Assistant for Red, Good Housekeeping and Prima chart their varied career paths into publishing, how you can get noticed by the big glossy titles and the unique challenges they have all faced over this last year.

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    44 min
  • Turning your passion for cooking into a food writing career

    Turning your passion for cooking into a food writing career
    Feb 10 2021
    After working for a few years as a chef in hot sweaty kitchens, including as a pastry chef at the House of Commons, Liberty applied for the role of Test Kitchen Chef at BBC Good Food and is now a recipe recipe developer for the Immediate food brand. Esther took a slightly different route, training at Leiths cooking school and then moving to Italy where she worked as a chef, travelled and wrote about food. On returning to London, she honed her writing and food styling skills, which led her to into the world of magazine and newspapers, where she now finds herself as Deputy Editor of BBC Good Food magazine. In our conversation we cover how Instagram has expanded opportunities for young food writers, the new lockdown food trends and top tips for getting into the industry.

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    29 min
  • The key to a successful Instagram strategy

    The key to a successful Instagram strategy
    Jan 27 2021
    Episode 6 of the PPA 30 Under 30 podcast features my conversation with Gabriel Gottardo da Silva, an Art Editor within Hearst Content Agency, which produces multi-platform for a range of brands. George at Asda is the specific focus of Gabriel’s day-to-day work. This involves creating full 360 content strategies ranging from print publications to social media campaigns to video content. After joining the George team as a junior designer in June of 2019, Gabriel’s adaptability and commitment to upskilling has given him the tools to grow the audience. In his first four months creating assets for the George at Asda Instagram, their following lept from 200,000 to 500,000 now standing at nearly 620,000 In our conversation, Gabriel and I explored what it means to be an Art Editor in 2021, what makes an Instagram strategy successful and the designers he draws inspiration from.

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    32 min