Shop 'til you drop: How to create good commerce content
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Shop 'til you drop: How to create good commerce content
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À propos de cet audio
On this bonus episode of the PPA 30 Under 30 Podcast, Sorcha chats to GLAMOUR UK's first ever Commerce Editor, Sophie Cockett. Sophie climbed the ranks from Commerce writer, starting in 2020 and bringing the title an impressive new revenue stream that is in line with the the beauty-first brand. Lots is covered in this episode, including: how the GLAMOUR team uses data from shopping behaviours to drive their content strategy, how TikTok has changed the game, and why millennials have suddenly become obsessed with air fryers...
If you think you have what it takes to be part of the PPA 30 Under 30 Class of 2022, keep an eye on our social channels below for information about awards entries opening soon.
https://twitter.com/PPA_Live
https://www.linkedin.com/company/165525/
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