Today’s episode digs into a huge question for PTs and healthcare entrepreneurs: What’s your value compared to the alternatives? Whether it’s AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave Kittle for an honest, funny, and practical conversation about branding, pricing, value, and launching your business without overthinking.

Featured Guests:

• ???? Tony Maritato — Learn more on his YouTube: Learn Medicare Billing
• ???? Dave Kittle — Watch his show: The Dave Kittle Show
• ???? Host: Jimmy McKay — LinkedIn

Connect with PT Pintcast:

???? Website: https://www.ptpintcast.com/

???? Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325

???? Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc

???? YouTube: https://www.youtube.com/@PTPintcast

???? Instagram: https://www.instagram.com/ptpintcast

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???? LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/

Original Airdate: October 17, 2022 — Remastered Description

If you’ve ever wondered whether you’re making the right financial moves as a clinician, this episode is your playbook.

Will Butler, PT turned financial advisor, breaks down the real-world money lessons every therapist wishes they learned in school—from disability insurance to income protection to keeping more of the money you work hard to earn.

Will’s mission is simple: help clinicians build financial confidence so they can build better careers and better lives.

In this episode, we cover:

• How football shaped Will’s approach to financial planning
• What every clinician must know about disability insurance
• Key financial tools that protect your income and reduce stress
• Why financial literacy matters for every adult (and especially PTs)

Why this conversation matters:

You can replace a job. You can replace money.

You can’t replace time.

Smart financial decisions buy back your freedom.

Follow:

• @disappointingaffirmations — Dave Tarnowski’s satirical mental-health insights

Deep Dive:

• Graham Stephan’s YouTube channel for approachable personal finance content

This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove your EMR needs a rebuild.

Plus, why AI is already reshaping SEO and why PTs need to lean into being experts — not just practitioners.

Takeaways:

• Why emotion beats credentials in PT marketing (and how to use both)
• What Kelly Clarkson’s fuzzy slipper segment teaches us about frictionless UX
• How to become "the lift chair guy" and why it matters
• Why most EMRs are still built like it’s 2014
• “Slippery” > Smart — The new bar for your PT clinic’s customer experience