Today’s episode digs into a huge question for PTs and healthcare entrepreneurs: What’s your value compared to the alternatives? Whether it’s AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave Kittle for an honest, funny, and practical conversation about branding, pricing, value, and launching your business without overthinking.

Featured Guests:

• ???? Tony Maritato — Learn more on his YouTube: Learn Medicare Billing
• ???? Dave Kittle — Watch his show: The Dave Kittle Show
• ???? Host: Jimmy McKay — LinkedIn

Connect with PT Pintcast:

???? Website: https://www.ptpintcast.com/

???? Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325

???? Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc

???? YouTube: https://www.youtube.com/@PTPintcast

???? Instagram: https://www.instagram.com/ptpintcast

???? Twitter/X: https://x.com/PTPintcast

???? LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/

Original Airdate: October 17, 2022 — Remastered Description

If you’ve ever wondered whether you’re making the right financial moves as a clinician, this episode is your playbook.

Will Butler, PT turned financial advisor, breaks down the real-world money lessons every therapist wishes they learned in school—from disability insurance to income protection to keeping more of the money you work hard to earn.

Will’s mission is simple: help clinicians build financial confidence so they can build better careers and better lives.

In this episode, we cover:

• How football shaped Will’s approach to financial planning
• What every clinician must know about disability insurance
• Key financial tools that protect your income and reduce stress
• Why financial literacy matters for every adult (and especially PTs)

Why this conversation matters:

You can replace a job. You can replace money.

You can’t replace time.

Smart financial decisions buy back your freedom.

Follow:

• @disappointingaffirmations — Dave Tarnowski’s satirical mental-health insights

Deep Dive:

• Graham Stephan’s YouTube channel for approachable personal finance content

This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove your EMR needs a rebuild.

Plus, why AI is already reshaping SEO and why PTs need to lean into being experts — not just practitioners.

Takeaways:

• Why emotion beats credentials in PT marketing (and how to use both)
• What Kelly Clarkson’s fuzzy slipper segment teaches us about frictionless UX
• How to become "the lift chair guy" and why it matters
• Why most EMRs are still built like it’s 2014
• “Slippery” > Smart — The new bar for your PT clinic’s customer experience

In this episode, the guys tackle the business side of physical therapy — what it really takes to build a content machine, how to handle patient pushback, and what role strategy plays in both marketing and patient communication. Plus, a real-world breakdown of a $350 cancellation fee situation that spirals into a full-on legal threat.

Topics Covered:

• The “Ignite Lab” launch: what it is, who it’s for
• How to price premium content services for PT orgs
• When to say no to low-leverage clients
• Should your practice have a no-show fee?
• How to handle Google/Yelp threats without losing sleep
• Strategic delegation vs. burnout from doing it all

Connect With Us:

• Website: PTPintcast.com
• Instagram: @PTPintcast
• Subscribe on Apple or Spotify

Susan Lukens speaks with Katie about LAMP Leadership and the APTA's Academy of Leadership and Innovation.

You can learn more about this topics HERE:

https://www.aptaali.org/page/LAMPCertificatePrograms

https://www.aptaali.org/

Episode Title: The GLP-1 Opportunity: PT Marketing That Actually Converts

Guests:

????️ Dave Kittle

????️ Tony Maritato

Topics Covered:

• How GLP-1 meds are changing how patients think about healthcare
• Why some PTs win on social and others fade out
• The “voice vs. volume” debate in healthcare content
• Cash-pay psychology and the importance of pricing for commitment
• Using ChatGPT and copywriting tactics from Ogilvy & Hermozi

In this episode, we challenge the norms of physical therapy pricing, care delivery, and content creation. From charging what you're worth to turning every session into a piece of content, this is a masterclass in business for healthcare providers. If you’ve ever struggled with raising your rates, justifying your value, or leveraging media — this one is for you.

We dig into:

• ???? The real reason you’re underpaid (hint: it’s not insurance)
• ???? How to legally record patient sessions and monetize them long-term
• ???? The psychology of pricing (and why 20% is too low to matter)
• ???? How to set rates without guilt — and communicate them clearly
• ????️ Why “medical necessity” might be holding your business back

???? Mic Drop Quote:

????‍⚕️ Perfect For:

• Private practice owners
• Physical therapists
• Rehab clinicians
• Healthcare entrepreneurs
• Anyone tired of undercharging

Jimmy McKay and Katie Sutton speak with David Fathalikhani, live from APTA's Future of Rehab Therapy Summit.