This episode hits hard on mindset, marketing, and meaning. Jimmy and Rebekah unpack:

• Why playing defense is holding PTs back
• The “mud pie” problem in PT communication
• What attention has to do with value
• The real job of consultants
• Why innovators must lead — and not wait to be discovered

Whether you're a PT, clinic owner, or someone ready to go on offense in 2026, this one's a must-listen.

Pre-Roll:

Brooks IHL — Level up your clinical game: https://brooksihl.org

Mid-Roll + PSA:

Empower EMR — The EMR PTs actually asked for: https://empoweremr.com

Team Gleason PSA — Supporting people with ALS.

Pre-Parting Shot:

U.S. Physical Therapy — Build your career with USPH: https://usph.com

???? Physical therapy clinics don’t need another EMR — they need a new business model. In this episode, TONY, DAVE and JIMMY unpack the “PT Lite” model, how insurance can be your Costco hot dog, and why premium upsells aren’t dirty — they’re how you grow.

???? Whether you're a clinic owner, staff PT, or rehab entrepreneur, this conversation shows you how to repackage your value, attract better-fit clients, and build something scalable.

⏱️ CHAPTERS / TIMESTAMPS:

00:00 - Intro

02:13 - How "PT Lite" unlocks new patients

09:22 - The barrier to short visits: PT psychology

13:40 - Using ChatGPT as a triage funnel

17:55 - Smart marketing with AI tools

21:45 - Insurance as a loss-leader: like Costco’s hot dog

25:30 - Upselling ethically in physical therapy

28:20 - The Gold’s Gym clinic model

33:40 - Pricing mindset: why PTs undercharge

39:00 - The gym-to-premium pipeline strategy

Craig Lindell, co-founder of Prehab Guys, joins Jimmy to break down how one of the most recognizable brands in PT actually got built — and the hard lessons learned along the way.

???? In this episode:

• How Prehab Guys started (and nearly ended)
• Building content that scales while keeping your values
• Why brand clarity beats being “every PT for every patient”
• How to niche down without feeling limited
• Craig’s endurance mindset and what PTs can learn from Ironman training

• Craig Lindell: @theprehabguys
• Website: https://theprehabguys.com
• Clinic Owners: USPhPartnership.com
• EMR Upgrade: empoweremr.com
• CEU/Residency: brooksihl.org

???? In this episode of PT Pintcast, Jimmy McKay sits down with Tony Maritato for a no-BS breakdown of what’s broken in physical therapy — from EMR burnout and Medicare cuts to flexible scheduling, patient engagement, and why PT clinics should think more like golf courses.

This conversation is a must-watch for:

✅ Physical therapists

✅ Clinic owners

✅ Healthcare entrepreneurs

✅ Anyone ready to “choose their hard” and rethink how we deliver value in 2026.

Whether you're tired of CPT code chaos or just want a better way to run your practice, you're in the right place.

???? CHAPTERS (click to skip):

00:00 - Cold Open & Welcome

02:45 - Why Your EMR is Killing You

08:30 - CPT Code Crystal Ball (Satire Ad Read)

13:45 - What Golf Teaches Us About Scheduling

20:01 - PT Tee Time: Flex Pricing & Creative Booking

29:50 - Medicare Reimbursement & Inflation Math

35:12 - Why Advocacy is a Losing Game

44:00 - Choose Your Hard: Exit or Evolve?

50:33 - Final Rants: Adam Meakins, Mel Robbins & The Business of Business

Welcome to the new weekly series Marketing Doesn’t Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney to answer the question on every clinic owner’s mind:

You’ll hear:

• ???? Why newsletters are usually garbage (and how to fix them)
• ???? Planning your year: proactive vs. reactive
• ❌ The death of Canva-text testimonial dumps
• ✅ The real ROI of Facebook ads for workshops
• ???? “Keep It or Dump It” speed round: clinic blogs, email blasts, exercise reels & more

Plus: A listener question on converting social views to actual appointments.

???? Follow for weekly episodes that make you rethink what “marketing” even means in healthcare.

Dr. Steve Karas — PT, educator, researcher, and data-driven advocate for change in DPT education.

In this episode:

• Why tuition has skyrocketed — but outcomes haven’t
• The quiet epidemic of PT school dropouts
• How pass rate declines may signal deeper systemic cracks
• Are hybrid programs innovating… or racing to the bottom?
• What faculty, admissions teams, and CAPTE need to re-evaluate now

Steve’s message is clear:

Stop setting students up to survive school. Start setting them up to succeed in life.

Sponsor Shoutouts

• ????️ Pre-Roll: U.S. Physical Therapy — Career growth without burnout: usph.com
• ???? Mid-Roll: Empower EMR — Time-saving documentation that works for you: empoweremr.com
• ???? Pre-Parting Shot: Brooks IHL — Turn clinicians into leaders: brooksihl.org

This solo episode digs into a simple but uncomfortable question:

Jimmy breaks down the full “claim spectrum” from safe to dangerous, outlines why PTs often imply more than they say, and gives you 7 practical questions to audit your own messaging.

It’s not about lying.

It’s about expectations.

And the fact that marketing preloads belief before a patient even walks through the door.

???? Show Resources:

• Free download: 7-Question Website Audit Checklist (coming soon)
• Mentioned: Stretch Labs, LinkedIn PT threads, PT website language norms

00:00 – Intro: It’s not about Stretch Labs

00:20 – What this episode IS about: Your messaging

01:10 – The fair critique of assisted stretching

02:00 – Do PTs make similar promises?

02:30 – PTs don’t lie… but we do imply

03:15 – “Fix the root cause” vs “Eliminate pain”

04:05 – Green, Yellow, Red: Claim spectrum explained

05:10 – The 7-Question Website Audit

06:30 – Why expectations matter more than outcomes

07:20 – Stretch Studios aren’t evil — just better at messaging

07:50 – Closing thoughts & CTA

???? Sponsors:

• Brooks IHL → brooksihl.org
• Empower EMR → empoweremr.com
• U.S. Physical Therapy → usph.com

???? Subscribe & Follow:

• Apple Podcasts → Link
• Spotify → Link
• YouTube → Link
• Instagram → @ptpintcast
• LinkedIn → Jimmy McKay
• Website → ptpintcast.com

Episode Summary: In this episode, Jimmy is joined by Tony Maritato and Dave Kittle to talk about how physical therapists can rethink pricing, marketing, and content creation. From charging what you’re worth to repackaging accountability, they break down tactical strategies clinic owners can use right now.

What You’ll Learn:

• How to leverage content and podcasting like a pro
• Why "selling sessions" is outdated (and what to do instead)
• What PTs can learn from influencers, MRI clinics, and barbershops
• How to avoid the insurance trap and build premium offerings

Guest Links:

• Tony Maritato: https://www.youtube.com/c/MedicareBilling
• Dave Kittle: https://www.youtube.com/@thedavekittleshow/featured

Sponsor Mentions:

• Pre-Roll: Brooks IHL — https://www.brooksihl.org
• Mid-Roll: Empower EMR — https://www.empoweremr.com
• Pre-Parting Shot: US Physical Therapy — https://www.usph.com

PSA Feature:

• Wounded Warrior Project — helping post-9/11 veterans and their families with rehab, mental health, and support

???? Subscribe: https://www.ptpintcast.com/