Épisodes

  • Why you must embrace video

    Why you must embrace video
    Sep 1 2025

    We've entered September, which means there are just four months left of this year. As you're looking forward to what you'll do differently with your marketing in 2026, PLEASE tell me that video is a big part of your plans. Every MSP I see that embraces video in all of its different flavours really does have a competitive and a marketing advantage...


    Paul's 5 min Monday Motivation for 1st September 2025
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    5 min
  • Data enrichment is witchcraft

    Data enrichment is witchcraft
    Aug 25 2025
    Perhaps one of the greatest marketing tools that's come out in the last few years is something I don't think you and I have spoken about before. It's data enrichment. Where all you need is someone's email address and so long as that's a business domain, all of the rest of their details can be automatically found by an automated tool. Are you using this in your marketing? If not, you really should start... and it's something we explore in today's Monday Motivation.
    Paul's 5 min Monday Motivation for 25th August 2025
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    4 min
  • Can you succeed as a control freak?

    Can you succeed as a control freak?
    Aug 18 2025
    One of the things that makes you and me great business owners is our ability to shape the business to operate exactly the way we want it to. BUT... that asset eventually becomes a liability. Because our desire to control every single detail will eventually limit the business's growth. There's a point where you have to trust well-trained people operating within well-defined systems... or your growth will stall. Is this a problem for you? Let's explore that.
    Paul's 5 min Monday Motivation for 18th August 2025
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    5 min
  • Take more walks

    Take more walks
    Aug 11 2025
    You know the best way to give yourself a motivational boost? To feel better, to know you're doing something good, that's almost never unhealthy? Simple... take a short walk. 15 minutes would do it, it doesn't have to be very long. Very basic advice. And yet it's something that's so easy to forget to do during a busy workday. Let's explore why it's worth building it into your daily routine.
    Paul's 5 min Monday Motivation for 11th August 2025
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    5 min
  • Why your “About Us” page is secretly your best sales tool

    Why your “About Us” page is secretly your best sales tool
    Aug 4 2025
    I want to zero in on one of the most important pages of your website today. Your About Us page is insanely important during the process of persuading people that they should talk to you when they're thinking of switching MSPs. Let's explore why that is and what you can do to improve your About Us page.
    Paul's 5 min Monday Motivation for 4th August 2025
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    6 min
  • How to remove negative thoughts or persistent worries

    How to remove negative thoughts or persistent worries
    Jul 28 2025
    We all have moments where we're not as positive as we'd like to be. Sometimes, for some of us, those moments then persist. The negative thoughts hang around in our minds, and we fail to see the wonder of everything around us. This is especially a risk for a busy MSP owner. I want to discuss this in today's podcast. Including a method I used to keep myself focused on all the things I'm positive about and grateful for.
    Paul's 5 min Monday Motivation for 28th July 2025
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    7 min
  • Why email marketing is still so important

    Why email marketing is still so important
    Jul 21 2025
    You have an email database, right? And you're sending out the email we give you at least once a week? Please say yes... because these steps are ESSENTIAL to your mission of growing relationships with your leads and prospects. Let's explore why in today's members-only podcast.
    Paul's 5 min Monday Motivation for 21st July 2025
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    6 min
  • New things I can do to help you

    New things I can do to help you
    Jul 14 2025
    Bit of a plug this week for something I can do to help you. Two weeks back we launched a couple of new services to help with the most important aspect of your marketing - IMPLEMENTATION. There's a virtual programme I'm running, and an in-person one here in the UK. Both start in September. Here are the details and why I think implementation is the most important skill to develop.
    Paul's 5 min Monday Motivation for 14th July 2025
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    7 min