Synthetic workforce data is reshaping how HR leaders approach change management. In this episode, HubSpot’s Matthew Corritore explains how his team uses predictive analytics to anticipate employee reactions to new policies – and why this matters for leaders navigating complex transformations.

Matthew shares how his People Analytics team developed a change management tool powered by synthetic data, what lessons they learnt in rolling it out, and how it’s evolving into a full end-to-end platform.

The conversation covers:

– Anticipating workforce reactions with synthetic data

– Applying predictive analytics to HR policy rollouts

– Designing tools that augment, not replace, change leaders

– Building responsibly with privacy and bias in mind

– Creating an end-to-end AI-powered change management platform

– Lessons from HubSpot’s agile development approach

00:00 – Introduction and guest background

01:33 – Why HR should explore synthetic workforce data

03:12 – Predictive analytics explained in plain terms

05:33 – Data privacy and responsible use

09:16 – Building the workforce twin at HubSpot

11:45 – Case study: job levelling rollout

13:35 – Inside the chatbot tool (V1)

16:49 – Data selection and employee reactions

19:56 – Adoption and augmentation, not replacement

21:38 – Towards a full end-to-end change management platform (V2)

24:46 – Handling complex rollouts and stakeholder mapping

27:12 – Segmentation of employees and leaders

29:12 – Addressing bias, fairness and regional differences

31:18 – Balancing simulation with employee voice

33:56 – Starting small and building responsibly

35:35 – HubSpot’s internal AI agent platform

37:15 – Reception among leadership and HR teams

39:50 – Extending to other HR use cases

40:43 – Lessons learnt: focus on solving real problems

43:11 – Future uses of synthetic data in HR

44:52 – Key surprises and closing reflections

Guest:

Matthew Corritore – Senior Manager, People Data Science, HubSpot

Resources & links:

People Analytics World 2025 New York – pawld.com/nyc

People Analytics World (PAWorld) meets every April in London, and every October in New York City, as well as at smaller events in Singapore, Zurich, Dallas, Toronto, and more to be announced. Join a global community of professionals and leaders in data-driven HR, people analytics, workforce planning, AI and technology, and people strategy.

Learn more about PAWorld events and community at peopleanalyticsworld.com

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How did S&P Global turn a two-person HR team into a force that reshaped financial strategy? Alan Susi reveals the workforce-planning breakthrough that won over the CFO and delivered millions in measurable impact.

Vice President for Organisational Planning and Analytics at S&P Global, Alan Susi, explains how he built workforce planning from scratch, translated models into Finance language, and scaled credibility through quick wins and stakeholder trust.

Chapters:

00:00 – Introduction and career background

02:15 – From people partner to workforce planning pioneer

05:30 – First prototype failure and lessons with Finance

10:05 – Speaking Finance language and shifting cadence

14:20 – Building minimum viable workforce planning models

18:45 – Vendor choices and keeping planning simple

23:10 – Key metrics and breakthrough data points

27:35 – Signs the approach was working

32:20 – Scaling challenges and system redesign

37:55 – Rapid-fire myth busters

45:10 – The 90-day workforce planning experiment

49:30 – Looking ahead: AI and the future of planning

53:20 – Closing reflections

Topics:

– Translating HR insights into Finance-friendly metrics

– Using minimum viable products to prove value fast

– Partnering with CFOs and legal teams for credibility

– Evaluating vendors while avoiding over-engineering

– Identifying breakthrough metrics such as revenue per employee

– Scaling workforce planning through people partners

– Preparing for AI’s impact on capacity models

PAWorld Podcast, episode 13

Host: Rosaria Bonifacio – VP HR, Nokia

Guest: Alan Susi – Vice President, Organisational Planning and Analytics, S&P Global

People Analytics World (PAWorld) meets every April in London, and every October in New York City, as well as at smaller events in Singapore, Zurich, Dallas, Toronto, and more to be announced. Join a global community of professionals and leaders in data-driven HR, people analytics, workforce planning, AI and technology, and people strategy.

Learn more about PAWorld events and community at peopleanalyticsworld.com

Hosted on Acast. See acast.com/privacy for more information.

Skills‑first leadership without the buzzwords

Chief Talent Officer Jig Ramji shares how to build outcome‑based models, win Finance with evidence, and use AI responsibly in people decisions.

From tailored leadership attributes to a data‑led acceleration case in APAC, Jig offers concrete pitfalls, dashboards and governance lessons for HR, Finance and People Analytics leaders.

Topics:

• Tailoring leadership models to strategy, culture and ambition – not off‑the‑shelf.
• Replacing competency checklists with outcome‑based success predictors (e.g., followership; developing talent).
• Winning sceptical Finance with discrete pilots; APAC leadership acceleration with 65% progressing within 12 months.
• Using generative AI in assessment – validity, reliability and human judgement remain central; cautious use for promotions/succession.
• Governance dilemma – don’t abdicate leadership to AI; use it to augment human‑centred work.
• Designing people analytics for HRBPs – make insights simple, contextual and usable.
• Skills gap vs leadership constraints – prioritise strategic workforce planning and skills adjacencies.

Guest(s):

Jig Ramji – Chief Talent Officer.

Hosted by Rosaria Bonifacio – follow and subscribe for future episodes.

People Analytics World (PAWorld) meets every April in London, and every October in New York City, as well as at smaller events in Singapore, Zurich, Dallas, Toronto, and more to be announced. Join a global community of professionals and leaders in data-driven HR, people analytics, workforce planning, AI and technology, and people strategy.

Learn more about PAWorld events and community at peopleanalyticsworld.com

Hosted on Acast. See acast.com/privacy for more information.