Edd Evans is an eCommerce marketer with experience both client and agency sides. 

Edd currently leads all things digital at one of the UK's most loved vegan chocolate brands, LoveRaw.

This episode of The Performance Marketing Podcast covers:

• The uprising of the experimental consumer
• The importance of relevant messaging and avoiding one-size-fits-all-channels creative
• A look at LoveRaw's eCommerce channel mix
• Using SMS marketing to cut consideration time and connect with the impulse generation
• Measuring creative performance with thumb-stop ratio
• Percentage or monetary discounts in eCommerce - which has the biggest pull?

The Performance Marketing Podcast is brought to you by Target: https://talktotarget.co.uk/

This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com

Charlotte Geoghegan has a rich and colourful background in eCommerce marketing with fashion and beauty brands, including PrettyLittleThing and, currently, REFY.

This episode of The Performance Marketing Podcast covers:

• How PrettyLittleThing grew from £10k per week to £1mil per week in revenue in 18 months.

• Performance channels drive growth, but brand gives you longevity. Here's why...

• How do D2C brands like REFY define and measure paid media success?

• A detailed look at REFY's influencer and social-first marketing strategy

• How to keep TikTok ads creative, raw, and authentic with UGC and creator content.

...and more.

The Performance Marketing Podcast is brought to you by Target: https://talktotarget.co.uk/

This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com

James 'JP' Poulter is the CEO at Vixen Labs - the world's leader in voice search marketing and voice AI strategies.

With rich experience in digital marketing, JP has niched down into voice search and tech; supporting iconic bluechip brands such as McDonalds, The BBC & Dyson along the way.

This episode of The Performance Marketing Podcast covers:

• The accelerated adoption of voice assistants such as Siri, Alexa & Google Home.
• How consumers are using voice search for transactional queries and to explore products.
• The importance of considering conversational queries through voice assistants as part of your SEO strategy and keyword research.
• How to optimise your website's content to rank for long-tail conversational queries.
• Scaling audio content internationally with pioneering AI technology. ...and more.
  

The Performance Marketing Podcast is brought to you by Target: https://talktotarget.co.uk/ 

This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com