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Podcast Growth, SEO & Monetization | Podcast First Marketing

Podcast Growth, SEO & Monetization | Podcast First Marketing

Auteur(s): Allison Nitsch | Podcast Strategist
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À propos de cet audio

 Welcome to Podcast-First Marketing! The go-to show for coaches, service providers, and online entrepreneurs who want their podcast to do more than just publish episodes... they want it to lead their marketing, bringing them leads and sales! I’m Allison Nitsch! A podcast strategist and producer of over 1,000 episodes and dozens of successful launches. I believe your podcast should be the Chief Marketing Officer (CMO) of your business - driving visibility, simplifying content creation, and positioning you as the go-to expert in your space. If you're over the social media grind and want your podcast to actually drive leads, sales, and sustainable growth, you're in the right place. Each week, you’ll get episodes packed with: -Podcast-first marketing strategies to grow your visibility and brand authority -SEO and content repurposing tools to make each episode work harder -Simple systems to stay consistent without burning out -Strategic episode planning that supports your offers and list growth -Solutions to connect your podcast to your broader business goals If you’ve ever asked yourself: - "How can I grow my podcast?" - "How can my podcast bring in more leads and sales?" - “How can I make my podcast do more for my business?” - “What should I be talking about to attract the right clients?” - “Why am I posting episodes but not seeing real results?” ...then you're in the right place. 🎧 Hit follow and let’s turn your podcast into the strategic, sustainable marketing engine your business deserves ... bringing in leads and sales one episode at a time!Copyright 2025 Allison Nitsch | Podcast Strategist Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • 21. Write Episode Descriptions That Attract More Listeners (and Conversions)

    21. Write Episode Descriptions That Attract More Listeners (and Conversions)
    Nov 19 2025

    You’ve got a strong title, a valuable episode… but are your episode descriptions pulling their weight?

    Most podcasters treat this section like a throwaway or skip it entirely. But this small block of text is prime real estate for both discoverability and conversion. In this quick episode, I’m breaking down how to write descriptions that get your episodes clicked, found in search, and aligned with your overall business strategy. Plus, I’m sharing what to avoid, what to include, and how to quickly improve your back catalog without rewriting everything.

    You’ll learn:

    • What actually counts as an episode description (vs. show notes)
    • Where to put keywords and how to do it naturally
    • The ideal structure that balances summary + strategy
    • Why those first two lines really matter

    Book a Podcast Power Hour

    FREE RESOURCES
    • Quiz: What’s Keeping Your Podcast from Growing?
    • 7 Podcast Metrics to Track and How to Track Them
    • Private Podcast: Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record

    RELATED EPISODES
    • 20. Podcast Episode Titles That Get Clicked, Played + Found in Search

    PODCAST RESOURCES:
    • Podcast Hosting: Captivate (7-day free trial with my affiliate link)
    • Referral Link for Descript
    • Website & Blog through Showit
    • Email Marketing with Flodesk

    *Some links shared may contain affiliate links in which I do receive a very small commission.

    LET’S WORK TOGETHER
    • Book a Podcast Power Hour
    • Podcast-First Growth Intensive
    • Launch a Podcast

    CONNECT WITH ALLISON:
    • Follow on Instagram - @allisonnitsch
    • Threads - Follow here
    • Website - allisonnitsch.com

    Mentioned in this episode:

    Join the Podcast-First Growth Accelerator

    🎯 Ready to grow your podcast with strategy? If you're ready to turn your podcast into a lead-generating, client-converting machine - without being glued to Instagram - I've got two options for you: 👉 The Podcast-First Growth Accelerator A 90-day 1:1 experience to turn your show into the marketing engine of your business. No more guesswork, no more spinning your wheels. → Apply here: http://allisonnitsch.com/accelerator OR 👉 The 30-Day Podcast Fix A...
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    11 min
  • 20. Podcast Episode Titles That Get Clicked, Played + Found in Search

    20. Podcast Episode Titles That Get Clicked, Played + Found in Search
    Nov 12 2025

    Struggling to get more podcast plays even though your content is solid? Your episode titles might be the reason.

    In this episode, I’m sharing the simple, often overlooked tweaks that can make your titles more clickable, more searchable, and more aligned with your listeners’ needs.

    You’ll learn:

    • Why vague, clever, or extra-long titles are hurting your growth
    • My go-to title formula that increases clicks and search visibility
    • How to write guest episode titles that don’t get buried
    • The #1 thing I wish more podcasters would do with past episodes

    I’m also sharing tips on how to retroactively fix your older episode titles without needing to re-record a thing so you can make the most of your existing content.

    FREE RESOURCES
    • Quiz: What’s Keeping Your Podcast from Growing?
    • 7 Podcast Metrics to Track and How to Track Them
    • Private Podcast: Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record

    PODCAST RESOURCES:
    • Podcast Hosting: Captivate (7-day free trial with my affiliate link)
    • Referral Link for Descript
    • Website & Blog through Showit
    • Email Marketing with Flodesk

    *Some links shared may contain affiliate links in which I do receive a very small commission.

    LET’S WORK TOGETHER
    • Book a Podcast Power Hour
    • Podcast-First Growth Intensive
    • Launch a Podcast

    CONNECT WITH ALLISON:
    • Follow on Instagram - @allisonnitsch
    • Threads - Follow here
    • Website - allisonnitsch.com

    Mentioned in this episode:

    🚨 Black Friday Bonus! 🚨

    Grab the Podcast-First Launch Companion between Nov. 17 - Dec. 1 & get a FREE Power Hour Strategy Session ($150 value)! http://allisonnitsch.com/companion-black-friday

    Voir plus Voir moins
    19 min
  • 19. How to Set Up Your Podcast for Growth (Even If You’ve Already Launched)

    19. How to Set Up Your Podcast for Growth (Even If You’ve Already Launched)
    Nov 5 2025

    If your podcast feels like it’s stuck (or never really took off) this episode is for you. I’m breaking down the 4 key foundations that set a podcast up for sustainable, business-aligned growth. Whether you’re just launching or hundreds of episodes in, this framework will help you go from “just creating content” to building a podcast that drives real visibility, leads, and sales.

    You’ll learn:

    • Why strategy before the mic matters more than ever
    • The simple SEO tweaks that help your show get discovered
    • How to structure your content like a funnel (without sounding salesy)
    • The burnout-proof way to stay consistent long-term

    FREE RESOURCES
    • Quiz: What’s Keeping Your Podcast from Growing?
    • 7 Podcast Metrics to Track and How to Track Them
    • Private Podcast: Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record

    RELATED EPISODES
    • 18. 5 Podcast SEO Fixes That Make You Instantly More Discoverable
    • 7. How to Structure a Monthly Podcast Mini-Funnel That Sells For You

    PODCAST RESOURCES:
    • Podcast Hosting: Captivate (7-day free trial with my affiliate link)
    • Referral Link for Descript
    • Website & Blog through Showit
    • Email Marketing with Flodesk

    *Some links shared may contain affiliate links in which I do receive a very small commission.

    LET’S WORK TOGETHER
    • Book a Podcast Power Hour
    • Podcast-First Growth Intensive
    • Launch a Podcast

    CONNECT WITH ALLISON:
    • Follow on Instagram - @allisonnitsch
    • Threads - Follow here
    • Website - allisonnitsch.com

    Mentioned in this episode:

    🚨 Black Friday Bonus! 🚨

    Grab the Podcast-First Launch Companion between Nov. 17 - Dec. 1 & get a FREE Power Hour Strategy Session ($150 value)! http://allisonnitsch.com/companion-black-friday

    Voir plus Voir moins
    16 min
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