You’ve got a strong title, a valuable episode… but are your episode descriptions pulling their weight?

Most podcasters treat this section like a throwaway or skip it entirely. But this small block of text is prime real estate for both discoverability and conversion. In this quick episode, I’m breaking down how to write descriptions that get your episodes clicked, found in search, and aligned with your overall business strategy. Plus, I’m sharing what to avoid, what to include, and how to quickly improve your back catalog without rewriting everything.

You’ll learn:

• What actually counts as an episode description (vs. show notes)
• Where to put keywords and how to do it naturally
• The ideal structure that balances summary + strategy
• Why those first two lines really matter

Book a Podcast Power Hour

• Quiz: What’s Keeping Your Podcast from Growing?
• 7 Podcast Metrics to Track and How to Track Them
• Private Podcast: Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record

• 20. Podcast Episode Titles That Get Clicked, Played + Found in Search

• Podcast Hosting: Captivate (7-day free trial with my affiliate link)
• Referral Link for Descript
• Website & Blog through Showit
• Email Marketing with Flodesk

*Some links shared may contain affiliate links in which I do receive a very small commission.

• Book a Podcast Power Hour
• Podcast-First Growth Intensive
• Launch a Podcast

• Follow on Instagram - @allisonnitsch
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• Website - allisonnitsch.com

Mentioned in this episode:

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🎯 Ready to grow your podcast with strategy? If you're ready to turn your podcast into a lead-generating, client-converting machine - without being glued to Instagram - I've got two options for you: 👉 The Podcast-First Growth Accelerator A 90-day 1:1 experience to turn your show into the marketing engine of your business. No more guesswork, no more spinning your wheels. → Apply here: http://allisonnitsch.com/accelerator OR 👉 The 30-Day Podcast Fix A...

Struggling to get more podcast plays even though your content is solid? Your episode titles might be the reason.

In this episode, I’m sharing the simple, often overlooked tweaks that can make your titles more clickable, more searchable, and more aligned with your listeners’ needs.

You’ll learn:

• Why vague, clever, or extra-long titles are hurting your growth
• My go-to title formula that increases clicks and search visibility
• How to write guest episode titles that don’t get buried
• The #1 thing I wish more podcasters would do with past episodes

I’m also sharing tips on how to retroactively fix your older episode titles without needing to re-record a thing so you can make the most of your existing content.

• Quiz: What’s Keeping Your Podcast from Growing?
• 7 Podcast Metrics to Track and How to Track Them
• Private Podcast: Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record

• Podcast Hosting: Captivate (7-day free trial with my affiliate link)
• Referral Link for Descript
• Website & Blog through Showit
• Email Marketing with Flodesk

*Some links shared may contain affiliate links in which I do receive a very small commission.

• Book a Podcast Power Hour
• Podcast-First Growth Intensive
• Launch a Podcast

• Follow on Instagram - @allisonnitsch
• Threads - Follow here
• Website - allisonnitsch.com

Mentioned in this episode:

🚨 Black Friday Bonus! 🚨

Grab the Podcast-First Launch Companion between Nov. 17 - Dec. 1 & get a FREE Power Hour Strategy Session ($150 value)! http://allisonnitsch.com/companion-black-friday

If your podcast feels like it’s stuck (or never really took off) this episode is for you. I’m breaking down the 4 key foundations that set a podcast up for sustainable, business-aligned growth. Whether you’re just launching or hundreds of episodes in, this framework will help you go from “just creating content” to building a podcast that drives real visibility, leads, and sales.

You’ll learn:

• Why strategy before the mic matters more than ever
• The simple SEO tweaks that help your show get discovered
• How to structure your content like a funnel (without sounding salesy)
• The burnout-proof way to stay consistent long-term

• Quiz: What’s Keeping Your Podcast from Growing?
• 7 Podcast Metrics to Track and How to Track Them
• Private Podcast: Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record

• 18. 5 Podcast SEO Fixes That Make You Instantly More Discoverable
• 7. How to Structure a Monthly Podcast Mini-Funnel That Sells For You

• Podcast Hosting: Captivate (7-day free trial with my affiliate link)
• Referral Link for Descript
• Website & Blog through Showit
• Email Marketing with Flodesk

*Some links shared may contain affiliate links in which I do receive a very small commission.

• Book a Podcast Power Hour
• Podcast-First Growth Intensive
• Launch a Podcast

• Follow on Instagram - @allisonnitsch
• Threads - Follow here
• Website - allisonnitsch.com

Mentioned in this episode:

🚨 Black Friday Bonus! 🚨

Grab the Podcast-First Launch Companion between Nov. 17 - Dec. 1 & get a FREE Power Hour Strategy Session ($150 value)! http://allisonnitsch.com/companion-black-friday

Wondering why your podcast isn’t getting discovered even with consistent content? In this episode, I break down the 5 podcast SEO fixes that directly impact how searchable and clickable your show is.

These are the foundational elements that determine whether new listeners find your show…or scroll past it. I’m sharing the exact places to optimize so your podcast becomes a client-attracting asset.

Inside, you’ll learn:

• Which part of your podcast has the biggest impact on search
• 
  
• How to audit your own show for discoverability issues
• 
  
• The visibility mistakes that even experienced podcasters make
• 
  

🎧 Whether you’ve launched already or you’re in planning mode, this is your visibility checklist.

👉 Ready for a full strategy refresh? Apply for the Podcast First Growth Intensive

Blog post for this episode

17. Seven Podcast Metrics That Actually Drive Growth (It’s Not Just Downloads)

• Podcast-First Growth Intensive

• Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record

• Make sure before and after of Sarah and Marcy’s show is in there

• Podcast Hosting: Captivate (7-day free trial with my affiliate link)
• Referral Link for Descript
• Website & Blog through Showit
• Email Marketing with Flodesk

*Some links shared may contain affiliate links in which I do receive a very small commission.

• Book a Podcast Power Hour
• Podcast-First Growth Intensive

• Follow on Instagram - @allisonnitsch
• Threads - Follow here
• Website - allisonnitsch.com

Mentioned in this episode:

🚨 Black Friday Bonus! 🚨

Grab the Podcast-First Launch Companion between Nov. 17 - Dec. 1 & get a FREE Power Hour Strategy Session ($150 value)! http://allisonnitsch.com/companion-black-friday

Are you tracking the right podcast metrics or just refreshing your downloads and hoping for the best?

In this episode, I break down the 7 most important metrics that actually matter when it comes to growing your podcast and turning listeners into clients. Spoiler: it's not just about downloads.

This episode pairs perfectly with the Podcast Metrics Checklist, so you can follow along, find your numbers, and finally understand what they tell you.

👉 Ready to go deeper? Book a Podcast Power Hour and we’ll walk through your numbers together to create a strategy that actually drives results.

Check your metrics on:

Apple Podcasts Connect

Spotify

• Book a Podcast Power Hour

• Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record

• Podcast Hosting: Captivate (7-day free trial with my affiliate link)
• Referral Link for Descript
• Website & Blog through Showit
• Email Marketing with Flodesk

*Some links shared may contain affiliate links in which I do receive a very small commission.

• Book a Podcast Power Hour
• Podcast-First Growth Intensive

• Follow on Instagram - @allisonnitsch
• Threads - Follow here
• Website - allisonnitsch.com

Mentioned in this episode:

🚨 Black Friday Bonus! 🚨

Grab the Podcast-First Launch Companion between Nov. 17 - Dec. 1 & get a FREE Power Hour Strategy Session ($150 value)! http://allisonnitsch.com/companion-black-friday

You're putting out valuable episodes week after week, but is your podcast actually turning listeners into paying clients?

In this episode, I’m walking you through 3 of the most common podcast mistakes that hold your business back from making real sales and how to fix each one with strategic tweaks that keep your show positioned as a client-attracting asset.

I’ll show you how to spot what’s not working and what to do instead so your podcast finally supports your offers, fills your calendar, and simplifies your marketing.

If you’re tired of spinning your wheels and wondering why your podcast isn’t converting, this is your sign to listen in, make some shifts, and get real results.

👉 Ready for personalized clarity? Book your Podcast Power Hour

• Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record

• Podcast Hosting: Captivate (7-day free trial with my affiliate link)
• Referral Link for Descript
• Website & Blog through Showit
• Email Marketing with Flodesk

*Some links shared may contain affiliate links in which I do receive a very small commission.

• Podcast Power Hour
• Podcast-First Growth Intensive

• Follow on Instagram - @allisonnitsch
• Threads - Follow here
• Website - allisonnitsch.com

Mentioned in this episode:

🚨 Black Friday Bonus! 🚨

Grab the Podcast-First Launch Companion between Nov. 17 - Dec. 1 & get a FREE Power Hour Strategy Session ($150 value)! http://allisonnitsch.com/companion-black-friday

If you’re tired of social media burnout and ready to create deeper, more aligned marketing, this episode breaks down exactly why Podcast-First Marketing is the most sustainable way to grow your business. You’ll learn how your podcast can become the top of your funnel, replace the pressure to be everywhere online, and turn listeners into loyal clients all while giving you more time, trust, and freedom. If content creation has felt like a grind, this episode will show you a simpler way forward.

• Book a Podcast Power Hour

• Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record

• Podcast Hosting: Captivate (7-day free trial with my affiliate link)
• Referral Link for Descript
• Website & Blog through Showit
• Email Marketing with Flodesk

*Some links shared may contain affiliate links in which I do receive a very small commission.

• Book a Podcast Power Hour
• Podcast-First Growth Intensive

• Follow on Instagram - @allisonnitsch
• Threads - Follow here
• Website - allisonnitsch.com

Mentioned in this episode:

🚨 Black Friday Bonus! 🚨

Grab the Podcast-First Launch Companion between Nov. 17 - Dec. 1 & get a FREE Power Hour Strategy Session ($150 value)! http://allisonnitsch.com/companion-black-friday

If you’ve been consistently publishing podcast episodes but your client roster still isn’t growing… this one’s for you.

In this episode, I share why consistency alone won’t get you clients, and the real strategy behind using your podcast as a marketing tool, not just more content. You’ll hear how I fell into the “just show up weekly” trap myself (67 episodes deep!) and the exact mindset shift and strategy I had to make to actually see results.

Plus, I’ll walk you through what makes a client-converting podcast different from a hobby show and how small, intentional changes can move your podcast from “nice to have” to a business asset that books discovery calls.

🎧 Want my eyes on your show? Book your Get More Clients from Your Podcast Audit at allisonnitsch.com/audit and turn your episodes into a true sales funnel for your business.

• Get More Clients From Your Podcast

• Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record

• Podcast Hosting: Captivate (7-day free trial with my affiliate link)
• Referral Link for Descript
• Website & Blog through Showit
• Email Marketing with Flodesk

*Some links shared may contain affiliate links in which I do receive a very small commission.

• Get More Clients From Your Podcast Audit
• Launch a Podcast
• Need Monthly Support?

• Follow on Instagram - @allisonnitsch
• Threads - Follow here
• Website - allisonnitsch.com

Mentioned in this episode:

🚨 Black Friday Bonus! 🚨

Grab the Podcast-First Launch Companion between Nov. 17 - Dec. 1 & get a FREE Power Hour Strategy Session ($150 value)! http://allisonnitsch.com/companion-black-friday