In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, we’re diving into something every birthworker needs — a simple, supportive way to plan your year without burning out.

Most traditional business planning frameworks just don’t land for us in birthwork. Our schedules are unpredictable, our lives are full, and the work is deeply seasonal. This episode walks you through a more realistic, more humane way to map out your year so you feel grounded, focused and ready — not frazzled before January even arrives.

Whether you're a doula, lactation consultant, antenatal teacher or any other birth and postpartum professional, you'll take away a framework you can actually use.

What We Cover in This Episode

✨ Why planning ahead matters for birthworkers

How getting organised before January helps you feel grounded, motivated and ready to start the year strong.

✨ The real planning challenges in birthwork

We look at seasonality, on-call unpredictability, childcare, and why standard business calendars rarely work for doulas, LCs and antenatal educators.

✨ A simple reflection process

The key questions to review what worked this year, what didn’t, and what you want more (or less) of next year.

✨ Choosing meaningful priorities

Instead of creating dozens of goals, we narrow it down to 2–3 priorities that actually move your birthwork business forward.

✨ Understanding your capacity

How to map out the year based on your real availability — emotional, energetic and logistical — so you’re not setting yourself up for overwhelm.

✨ The Four-Month Planning Framework

Why quarterly planning fails for most birthworkers and how a gentler four-month structure keeps you consistent and flexible.

✨ Planning with flexibility

Your plan is a guide, not a rulebook. You’ll learn how to stay aligned while life, clients or seasons shift.

If You Want to Take This Further…

This episode shares the high-level framework. But if you want the practical, sit-down-and-get-it-done version of this planning process — with guidance, accountability and a workbook — this is the next live training inside Your Birth Biz The Membership.

Members will:

• Map out their full year
• Create a detailed plan for the first four months
• Get support, feedback and accountability
• Leave with a personalised, sustainable plan

If you’re listening before the live session in early December, you can join us in real time. If you’re listening afterwards, the full workshop lives in the Training Library for you.

Full details on joining the membership are here.

🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work.

Join Your Birth Biz The Membership now. Satisfaction Guarantee. No contract, cancel anytime.

Follow me

Instagram

Facebook

Linked In

In this episode, I’m joined by Carson J. Wagner, founder of Lifetime of Love Nannies, a US-based childcare agency offering inclusive, personalised, 24/7 in-home care. Carson started her business at just 19, left college, ignored every voice telling her she was crazy… and went on to build a company with over 75 employees across three locations (and more on the way).

Her story is powerful for anyone working in the birth, postpartum, and family support industries — especially if you’ve ever wondered:

• Am I ready to grow?
• Who am I to hire help?
• How do I charge properly for the care work I do?
• What would it look like to expand while staying ethical and values-led?

We talk about:

✨ The bravery it takes to start before you feel ready
✨ Building a business model based on actual community need
✨ Why she chose to hire nannies as employees, not contractors
✨ The link between care work being undervalued and feminism
✨ How to charge your worth when your work feels “heart-led”
✨ The importance of company culture when building a team
✨ How she scaled to multiple locations without burning out
✨ Why community, mentorship + support matter at every stage

This conversation is especially relevant for doulas, lactation consultants, childbirth educators, postpartum doulas, nanny agency owners, newborn care specialists, and anyone offering hands-on care.

If you're currently working solo but feel the nudge that something bigger is possible — this one will speak to you.

Connect with Carson

Website: https://lifetimeoflovenannies.com/
LinkedIn: https://www.linkedin.com/in/carson-wagner-17a96b197/

🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work.

Ready to go all in in your birth work business? Or excited to find out if now is the right time? Book a connection call and lets chat!

Book Here

Follow me

Instagram

Facebook

Linked In

Join our free Facebook Group

Do you ever sit staring at your website or Instagram post wondering how to actually put into words what you do? Or maybe you’ve been told to “share your story” but aren’t sure how to do that without feeling boastful?

In this week’s episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by Sarah Davis — The Parenting Copywriter. Sarah is the author of Baby Daze and a former teacher turned copywriter who now helps small business owners whose clients are parents.

Together we chat about:

• What copywriting really is (and why it’s not just for big brands).
• The most common mistakes birthworkers make when writing copy for parents.
• Why your story matters — and how to share it without feeling like you’re bragging.
• How to keep your website and social media clear, concise and parent-friendly.
• Practical tips for writing promotional posts and class descriptions that actually connect.
• The power of passion and personality in your copy (and why that builds trust).

Whether you’re a doula, IBCLC, antenatal educator or baby massage teacher, this episode will give you practical advice to help your words feel natural, authentic, and clear — so parents know exactly how you can support them.

🔗 Connect with Sarah Davis:

• Website: theparentingcopywriter.co.uk
  
  
• Facebook group: Parenting Business Connections
• Instagram: @sarahdavis_writer
  
  
• LinkedIn: The Parenting Copywriter

🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work.

Ready to go all in in your birth work business? Or excited to find out if now is the right time? Book a connection call and lets chat!

Book Here

Follow me

Instagram

Facebook

Linked In

Join our free Facebook Group