Do you ever sit staring at your website or Instagram post wondering how to actually put into words what you do? Or maybe you’ve been told to “share your story” but aren’t sure how to do that without feeling boastful?

In this week’s episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by Sarah Davis — The Parenting Copywriter. Sarah is the author of Baby Daze and a former teacher turned copywriter who now helps small business owners whose clients are parents.

Together we chat about:

• What copywriting really is (and why it’s not just for big brands).
• The most common mistakes birthworkers make when writing copy for parents.
• Why your story matters — and how to share it without feeling like you’re bragging.
• How to keep your website and social media clear, concise and parent-friendly.
• Practical tips for writing promotional posts and class descriptions that actually connect.
• The power of passion and personality in your copy (and why that builds trust).

Whether you’re a doula, IBCLC, antenatal educator or baby massage teacher, this episode will give you practical advice to help your words feel natural, authentic, and clear — so parents know exactly how you can support them.

🔗 Connect with Sarah Davis:

• Website: theparentingcopywriter.co.uk
  
  
• Facebook group: Parenting Business Connections
• Instagram: @sarahdavis_writer
  
  
• LinkedIn: The Parenting Copywriter

The Birth Biz Breakthrough Live Experience is back after 2 years!

This FREE 2-day mindset + strategy training is designed for birth and postpartum workers — doulas, IBCLCs, antenatal teachers, hypnobirthing instructors and more — who are ready to move from:
❌ Overwhelmed + stuck
✅ To clarity, confidence, and consistent clients

Across two transformational days, you’ll discover:

• The mindset shifts you need to grow a sustainable business
• How to reframe your money stories so charging feels ethical + aligned
• Why messaging matters more than “just posting” — and how to get it right
• My proven NEST framework for business growth
• How to create your own Birth Biz Success Plan so you know exactly what to do next

📅 7th & 8th October 2025
📍 Free & online — join from anywhere

🎁 Bonus: Show up and do the work and you’ll be in with a chance to win a full scholarship place in The NEST Programme, my 6-month business accelerator for birthworkers.

👉 Save your free seat here: https://yourbirthbiz.com/breakthrough-event

Send us a text

If your summer felt slow, you’re not alone. Many birthworkers experience a summer slump — enquiries dip, classes don’t fill, clients go quiet, and social media engagement drops. It can feel like you’ve lost momentum or even failed… but the truth is, this is simply the rhythm of birthwork.

In this episode, I’m catching you up with a quick life update, before diving into:
✨ Why the summer slump is normal (and not a sign your business is broken)
✨ How to create stability by paying yourself consistently, even when income dips
✨ Why September has that “mini new year” energy — and how to harness it without burning out
✨ The one-thing rule for rebuilding momentum gently and sustainably
✨ My brand-new 4-Month Planning Framework — designed to help you set goals, reflect, and take action in a way that actually works for birthworkers

This is your invitation to reset, refocus, and set yourself up for the rest of the year — without the overwhelm.

💡 I’d love to hear from you: after listening, DM me on Instagram @preg_and_postnatal_collective
and tell me your one focus for the next 4 months.

Resources & Links Mentioned in This Episode:

• Join the waitlist for The NEST Programme (my 6-month small group coaching for birthworkers)
• Follow me on Instagram for more free resources → @preg_and_postnatal_collective
  
  

🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work.

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Send us a text

In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by Tayba Azim, counsellor, psychotherapist, and Mizan therapist. Together, we explore how understanding your menstrual cycle and its inner seasons can help you thrive as a woman in business.

We dive into:
🌸 What Mizan therapy is and how it supports reproductive, digestive, and emotional health
🌸 The inner seasons of the menstrual cycle (winter, spring, summer, autumn) and what they mean for energy, mood, and productivity
🌸 Practical tips for cycle charting — apps vs paper tracking
🌸 How to sync business tasks, self-care, and even exercise with your cycle phases
🌸 Why period pain is common but not normal, and how traditional practices can help
🌸 How women without a bleed (due to birth control, menopause, or hysterectomy) can still benefit from cycle charting with the lunar cycle

I learned a lot from this conversation about reclaiming your body’s wisdom, challenging societal stigmas, and finding balance in both work and life.

🔗 Connect with Tayba:
Website: https://nurturingheartandwomb.com

Instagram: https://instagram.com/nurturingheartandwomb

✨ If you enjoyed this episode, don’t forget to like, comment, and subscribe to support the podcast. Share it with a birthworker or business-owning friend who needs to hear this!

🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work.

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Send us a text

In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I sit down with the brilliant Anke Roth — a postpartum doula and parenting coach, to hear her amazing and inspiring story of leaving a high-flying corporate job to follow her heart into birthwork.

Anke spent over 25 years working in the tech industry, managing global teams and climbing the career ladder — all while raising three children. When she was made redundant in 2023, she was gifted a rare opportunity: the pause she didn’t know she needed. What followed was a bold career pivot into the world of doula work and parenting support.

We talk about:

• How a career in tech shaped her skills as a doula and coach
• The emotional (and financial) realities of leaving a “stable” job to follow your purpose
• How to know if it’s the right time to make a change
• The mindset blocks that come with career transition — and how to move through them
• Why asking for help is one of the most important things we can do as business owners and parents

Whether you’re at the start of your own birthwork business journey, considering a major shift, or just need a reminder that you’re not alone — this one is for you.

Follow Anke @ankerothdoula

🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work.

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Send us a text

Are you second-guessing the ‘business bits’ of your birthwork practice? In this behind-the-scenes episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m giving you a taster of the kind of real-world, no-fluff support we offer inside Your Birth Biz – The Membership.

I’m answering three brilliant and very relatable questions from our members:

🔐 What policies and procedures does a birthworker really need?
From GDPR to client agreements, I break down the essentials — including what helps protect your business and your clients.

🎯 How do I get clearer on my dream client without using manipulative 'pain point' marketing?
We’re talking values-based messaging, connecting with the right people (not everyone), and ditching fear-based tactics for good.

💸 How should I actually pay myself from my birth biz income?
Let’s chat about money mindset, practical payment strategies, and why paying yourself something — even if it’s small — matters.

Whether you’re just starting out or looking to tighten things up behind the scenes, this episode will help you feel more confident and capable as a self-employed birthworker.

🎧 Tune in to learn:

• Why having clear policies isn’t just about ticking boxes
• How to identify your ideal client without feeling gross about marketing
• The mindset shift that helps you actually take a wage from your work

👉 Plus, if you're listening before 19th June, you’ll be the first to hear about the doors opening to Your Birth Biz – The Membership. Come join us if you want grounded, ongoing support to grow a thriving, ethical birth business — with a lovely crew of likeminded birth pros by your side.

🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work.

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Send us a text

Are you constantly giving to others but struggling to prioritise your own wellbeing?
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by wellness coach and founder of Live Life Well, Jo Bibby, for a powerful chat on how gut health can impact your mood, energy, hormones—and your business success.

Jo shares her personal journey from postnatal exhaustion and overwhelm to feeling energised and grounded, all through small but mighty changes to her nutrition and lifestyle. If you’ve been ignoring your own health while running your business or supporting new parents, this conversation is your permission slip to reset, refocus and feel good again.

Whether you're a doula, lactation consultant, antenatal educator, or any kind of birth or postpartum worker, you’ll come away with practical tips to nourish your body, support your gut, and sustain your energy—without fancy fads or unrealistic routines.

We cover:

• What gut health really means—and why it affects your mood, hormones and energy
• Easy ways to eat for a healthier gut (yes, even when you’re on call or working 12-hour days!)
• The link between rest, the nervous system and digestion
• Why movement matters—but not in the way diet culture told us
• Probiotic foods and simple strategies for when your gut needs a reset
• How connection, community and mindset influence your overall wellbeing

If you’ve ever thought, “I know what I should do, I just can’t seem to do it”—this one’s for you. Expect compassionate, relatable advice that meets you where you’re at.

🎧 Tune in, take what resonates, and start putting yourself back on the priority list. You deserve to feel good—full stop.

🔗 Links & Resources Mentioned:

• Follow Jo on Instagram: @jo_live_life_well
• Visit Jo’s website: www.livelifewellness.co.uk
• Find out more about Jo’s 1:1 coaching, 30-day gut reset, and retreats

💬 If you enjoyed this episode, please leave a review or message me on Instagram @preg_and_postnatal_collective. I love hearing what’s resonated for you.

🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work.

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Send us a text

In this week’s episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m pulling back the curtain and sharing something a little more personal than usual—my own story.

From an unexpected pregnancy in 2012 to becoming a fully booked lactation consultant, childbirth educator, and a business mentor for birthworkers, I’m walking you through the journey that brought me here. You’ll hear how my experience as a new mum led me to the Cuidiú community, the role that peer support played in my parenting and professional life, and how that foundation inspired the work I do today—supporting doulas, IBCLCs, antenatal teachers and other perinatal professionals to build ethical, thriving businesses.

I also talk about:

• Why I found the early months of parenting so tough—and what helped
• How breastfeeding support groups changed my life
• The unexpected way my closest friendships began
• The importance of community when you're building a business from scratch
• Why doing business in an ethical way is the foundation of everything
• A brand new low-cost membership I’ve quietly launched for birthworkers who want business support without the big investment

This episode is for you if:

• You’re a new or aspiring birthworker looking for inspiration
• You’ve ever struggled with isolation in early motherhood
• You want to hear a real, behind-the-scenes story of business growth in the birth world
• You believe in community-led care and the idea that it takes a village—not just to raise a child, but to support a parent

✨ Interested in the new low-cost business membership I mentioned?
It’s currently invite only and open just to podcast listeners this week (ending 18 May 2025). DM me on Instagram @preg_and_postnatal_collective to learn more or grab one of the few remaining founding member spots.

🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work.

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Send us a text

In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I sit down with women's wellness coach and nutritionist Louise O’Brien, founder of Badass Coaching, to talk about how birthworkers and busy women can build strength, boost energy, and care for their bodies—without burning out.

With over 17 years’ experience in coaching women, Louise shares her personal journey from competitive boxing to running a female-only gym, and now coaching women worldwide through her online platform. Her approach blends fitness, mindset, and real-life strategies to help women prioritise their wellbeing—even when life is full on.

Together, we explore:

• The real reasons birthworkers struggle to prioritise their health
• Why strength and mobility are essential for longevity, especially for women over 30
• How mindset is the missing piece in most health and fitness plans
• Sustainable health strategies for mums, doulas, and perinatal professionals
• The truth about six-week challenges, restrictive diets, and burnout culture
• Small daily wins and the “big rocks” planning method that keeps you sane

Whether you’re a doula on call, a lactation consultant juggling clients, or a tired mama trying to show up for both your business and yourself—this episode will help you rethink self-care, motivation, and what it means to be strong in body and mind.

🔗 Connect with Louise O’Brien
Instagram: @louise_badasscoaching
Email: badasscoachinginfo@gmail.com

👋 Join the conversation on Instagram:
@preg_and_postnatal_collective

🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work.

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here