Épisodes

  • Exploring Printing United 2025: Innovations, Networking, and the Future of Print

    Exploring Printing United 2025: Innovations, Networking, and the Future of Print
    Sep 9 2025
    In this episode of Printing's Alive, Warren Werbitt, Mark Subers, and Chris Curran delve into the exciting developments at Printing United. They explore the show's new features, its vision, and its significance for printers. The conversation highlights the importance of networking, the AI Pavilion, and engaging young talent in the industry. They discuss the future of print, iLearning initiatives, the new G7 Plus color standard, and sustainability. The episode covers educational sessions, label technology, and strategic business expansion, along with tours and investment in embellishments. It concludes with insights on fostering youth engagement and special events for expo attendees.
    Voir plus Voir moins
    58 min
  • Colin Sinclair McDermott on Print Sales, Marketing Insights, and Community Impact

    Colin Sinclair McDermott on Print Sales, Marketing Insights, and Community Impact
    Sep 2 2025
    In this episode of Printing's Alive, Warren Werbitt chats with Colin Sinclair McDermott about his print industry journey. They explore Colin's career, lessons from failures, and the importance of integrity. Topics include marketing pitfalls, understanding customers, and collaboration. Colin shares insights on sales strategies, LinkedIn's impact, and direct mail's role. They discuss hiring challenges, digital-print integration, and creative direct mail ideas. The episode also covers charity work, community involvement, and print mastermind groups, ending with Colin's volunteer efforts in Africa and a Kilimanjaro trip teaser.
    Voir plus Voir moins
    1 h et 10 min
  • Rebekah Hughes on Print Legacy, Neurodiversity, and Technology's Role

    Rebekah Hughes on Print Legacy, Neurodiversity, and Technology's Role
    Aug 26 2025
    In this episode of Printing's Alive, Warren Werbitt chats with Rebekah Hughes from Latcham about her unique journey in the print industry and her family's print legacy. They discuss the vital role of print, Latcham's services, and Rebekah's experiences with neurodivergence. She opens up about school and work challenges, language struggles, anxiety management, and AI's role in grammar and organization. They also touch on coping strategies, therapy's importance, understanding neurodiversity, and technology's impact on attention spans. The episode wraps up with reflections and gratitude.
    Voir plus Voir moins
    52 min
  • Sherri Langburt on Influencer Packaging, Print Creativity, and BabbleBox's Innovations

    Sherri Langburt on Influencer Packaging, Print Creativity, and BabbleBox's Innovations
    Aug 19 2025
    In this episode of Printing's Alive, Warren Werbitt chats with Sherri Langburt about the fusion of influencer marketing and print via BabbleBox. They discuss the significance of physical packaging in campaigns, the creative design and printing processes, and the impact of tactile finishes. Sherry offers insights on targeting, ROI for B2B, budgeting, and influencer selection. They also explore personalization, merging digital and physical elements, and case studies like an insurance campaign for new moms. The episode concludes with BabbleBox's offerings, market predictions, and fulfillment challenges.
    Voir plus Voir moins
    46 min
  • Tracy Archuleta Breaks Down Embellishments, Sales Tactics, and Today’s Print Hurdles

    Tracy Archuleta Breaks Down Embellishments, Sales Tactics, and Today’s Print Hurdles
    Aug 12 2025
    In this episode of Printing's Alive, Warren Werbitt sits down with Tracy Archuleta to explore her deep experience in the print industry. They dive into the growing role of CRMs, the rise of embellishments, and key considerations for printers looking to invest in finishing equipment. Tracy shares her perspective on market shifts post-COVID, modern sales challenges, and the importance of authentic client interactions. The conversation also touches on creative workflows, ROI analysis, cost negotiations, and using AI to streamline tasks like contract reviews. They wrap up with practical negotiation tips and a call to respect every member of the team.
    Voir plus Voir moins
    1 h et 5 min
  • Christine Yardley on Embellished Print, Sustainability, and Market Strategies

    Christine Yardley on Embellished Print, Sustainability, and Market Strategies
    Aug 5 2025
    In this episode of Printing's Alive, Warren Werbitt converses with Christine Yardley from Print Panther, delving into her pioneering journey with embellishments in print. They discuss the early adoption of embellishments, their market reach, and the significance of investment in this area. Christine shares insights on her partnership with Konica Minolta and the realities of ROI in embellished printing. The conversation touches on competition's role in pricing, the importance of direct mail, and the value of quality business cards. They also explore digital embellishments, sustainability in digital printing, and the benefits of joining print peer groups. The episode wraps up with reflections on promoting print products using printed materials.
    Voir plus Voir moins
    57 min
  • Exploring Print's Future: Insights from Lucy Swanston of Nutshell Creative

    Exploring Print's Future: Insights from Lucy Swanston of Nutshell Creative
    Jul 29 2025
    In this episode of Printing's Alive, Warren Werbitt engages with Lucy Swanston of Nutshell Creative to delve into her extensive background in the print industry. They discuss the role of trade associations and the Strategic Mailing Partnership in educating providers, and explore marketing and branding strategies within the print sector. The conversation touches on differences between the UK and North American print landscapes, attracting young talent, and evolving trends like high-end catalogs and direct mail. Lucy shares insights on building customer relationships, the impact of embellishments, and her experiences with Cannes Lions. The episode concludes with advice on industry events, marketing, and supporting new talent.
    Voir plus Voir moins
    50 min
  • Innovating Print with Mark Geeves: ColorLogic, UV Inkjet, and Business Differentiation

    Innovating Print with Mark Geeves: ColorLogic, UV Inkjet, and Business Differentiation
    Jul 22 2025
    In this episode of Printing's Alive, Warren Werbitt talks with Mark Geeves about the innovations and strategies transforming the print industry. They explore the origins of ColorLogic and its offerings, comparing conventional and digital printing techniques with a focus on embellishments and silver ink usage for color variations. The discussion covers digital embellishments for short runs, cost considerations, and the benefits of UV inkjet printing. Mark shares insights on global customer engagement, marketing strategies, and the importance of business cards. They also discuss Touch7 technology, label press benefits, and strategic planning for print businesses, emphasizing collaboration and differentiation in the industry.
    Voir plus Voir moins
    1 h et 1 min