Most business owners, even the most successful ones, wrestle with imposter syndrome. It’s not a sign that you’re failing, but it’s proof that you’re growing. In this episode, Melissa Kay and Dr. Sabrina Starling are uncovering the reasons why courage, not confidence, is the real key to shutting down imposter syndrome and leading your business with conviction. You’ll discover how to take action even when self-doubt screams the loudest, how to reframe fear into a force for momentum, and how to build the kind of confidence that sticks—no matter what.

Profit by Design is a Tap the Potential production.

Show Highlights:

• Dr. Sabrina’s experience with business owners who “play small” because of fear and anxiety
• The journey is the beautiful part of our overall growth.
• Understanding the performance expectations we put on ourselves
• Guess what? “When we mess up, we take our ‘pink slip,’ and we keep going.”
• Melissa’s experience with starting over and taking the leap
• Success is built from a pile of failures.
• What message are you sending to the universe?
• Examples of client success with courageous leaps into their purpose
• Approaching your value proposition with courage in today’s business world
• The Aha moment that transforms your mindset
• Dr. Sabrina’s advice to struggling business owners
• Melissa’s advice to those who are holding back
• Want to know what’s holding you back? Get clear on your next best step by taking the Better Business Better Life Assessment.

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About...

Do you ever wonder what it really takes to create a successful podcast? After 7 years of hosting Profit by Design, we have fine-tuned a system that makes podcasting doable AND impactful for our business. Today’s conversation takes you behind the scenes to learn how we plan content that aligns with our business goals, what goes into the recording process, and how we repurpose each episode to save time and expand our reach. If you’re thinking about starting a podcast to grow your business, this episode is your roadmap. Join Melissa Kay and Dr. Sabrina Starling to learn more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• First step on the journey: find a podcast editor (Good editing is key!)
• Our heart and passion for the Profit by Design podcast
• “What do I want to bring to the world to be of service?”
• Ideas for podcast content
• Know your business’s sweet spot and your clients’ avatar to drive your podcast content.
• The BEST way to decide if podcasting is for you is to be a guest on other podcasts.
• What works best for podcast content? The validity of your lived experiences
• Systems are vital in the podcasting process!
• Three tools we use: a project management tool, Google folders, and a spreadsheet
• Think about the distribution platforms for your podcast.
• Our financial commitment in marketing dollars spent on Profit by Design
• Ideas for repurposing podcast content with the help of AI
• Simplifying our teaching and developing our thought leadership

● KPIs help validate our investment.

● Want to know more about using your marketing dollars efficiently? We can help identify the sweet spot of your business and the clients you should be serving. Book a call with us today!

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling in the 'How to Hire the Best' course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more...

Have you considered launching a podcast or leveraging podcast visibility to promote your business? Today’s conversation between Melissa Kay and Dr. Sabrina Starling is eye-opening and inspiring about the purpose of podcasting. From attracting “right-fit” clients to building authority and actually enjoying marketing, Dr. Sabrina proudly declares that podcasting has changed the way she grows her business. She’s pulling back the curtain to share tips, strategies, and insights into her updated marketing philosophy. There is so much to learn! Join us!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Visibility matters–and it’s much more than social media posts!
• We help our clients with marketing to help them meet their goals.
• Highlights of Dr. Sabrina’s journey to bring the Profit by Design podcast into existence
• A successful podcast requires consistency and creates community.
• Hearing others’ stories helps us learn from each other.
• Fact: Small businesses succeed based on relationships.
• The unique benefits of podcasting as a platform
• Are you a Tap the Potential client with a great story to share about your entrepreneurial journey? Other people need to hear it! Email Melissa!
• Melissa’s marketing takeaways: “Know your sweet spot and get visible.”
• Book a call with us today!

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business...

It was one year ago when Dr. Sabrina Starling took the TEDx stage to share her bold message: From Burnout to Balance: Redefining Success in Work and Life. What happened next? What does it really take to lead for freedom day in and day out? In this powerful episode of Profit by Design, Dr. Sabrina reflects on the hard-earned lessons, big wins, and leadership shifts she’s made since her TEDx talk aired. If you are ready to stop being the bottleneck in your business and build a team that runs things without you, this episode is your invitation to think differently about how you lead. Join us!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Dr. Sabrina’s TEDx talk experience while dealing with intense grief over the sudden loss of her husband, Ned
• Her TEDx talk is a thought-provoking conversation starter for work teams, spouses, and families.
• Freedom and a regret-proof life are THE greatest gifts.
• Dr. Sabrina’s advice about simply being with another person and creating emotional safety
• Feedback from people who heard Dr. Sabrina’s TEDx talk
• Balancing freedom and responsibility while intentionally living a YES life
• Being a better listener is our best legacy.
• Showing up on your work team as someone who is fully present
• Want to go deeper and learn how to build a self-managing team of A-players? Leadership Bootcamp is where you’ll transform your leadership and create a business that gives you back your time, energy, and peace.

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A

Are you a business owner who is tired of being the only one to get things right? Are you dealing with team members who are stuck and not taking initiative? You hired a team to take things off your plate, but instead, you’re buried in follow-up, approvals, and rework. Sadly, you’ve unknowingly undermined your team members and trained them NOT to take initiative. Ready to break this cycle?

In this episode, you’ll learn how to stop micromanaging and start building a team you can trust to OWN their work. Dr. Sabrina Starling and Melissa Kay discuss why micromanaging is a symptom of the real problem, the key traits of A-players, and how you can step into your role as a true leader. It’s time to cultivate employee happiness and freedom on your team!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• The first step in breaking the micromanagement cycle is to hire competent, capable A-players.
• A-players are problem-solvers. Let them solve!
• Establishing decision-making parameters for your A-players
• Look for what’s right, not for what’s wrong.
• Re-align your priorities and focus on key results.
• Getting your team to the place where they can own their results
• Dr. Sabrina’s insights into specific scenarios of micromanagement
• Cultivating total trust in your team
• Results you can expect from Leadership Bootcamp for your A-players

Resources:

Want to go deeper? Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best Course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life

Instead of your team stepping up, you’re stuck answering constant questions, fixing mistakes, and wondering why you’re STILL the one holding everything together. If this sounds all-too-familiar, join us for this episode as we unpack the reasons why your team isn’t taking initiative–and what you can do about it. You’ll learn how to lead in a way that fosters genuine accountability, how to stop micromanaging and start empowering, and how to transition into an authentic leadership role. Join us if you’re ready to grow your business without burning out.

Profit by Design is a Tap the Potential Production.

Show Highlights:

• The vast gulf between having the right A-players on your team and having them step up to take initiative
• The #1 problem? A lack of clarity around priorities (Guard against mixed messages!)
• Our Leadership Bootcamp teaches decision-making parameters.
• Your goal is to turn your team into strategic-thinking partners.
• The importance of aligning each team member’s strength with the key result that ties to the sweet spot of your business (This is when the magic happens!)
• One-to-one meetings create a “thinking space.”
• The process of building momentum when ONE A-player has the confidence to make recommendations
• Melissa’s perspective as a team member at Tap the Potential
• Results you can expect from Leadership Bootcamp

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team that actually owns their roles. tapthepotential.com/leadership-bootcamp

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life

Do you wonder how a business can survive, and even THRIVE, when the owner takes a 7-week vacation? Does it sound impossible? This episode unpacks what went on behind the scenes at Tap the Potential and how Melissa Kay, the Lead Strategist, explored and innovated in customer delivery, made key decisions, and improved the client experience in real-time. You’ll learn the keys to enhancing client delivery, how to use client feedback as a tool for innovation, and how new systems and upgrades can be implemented, all without interrupting service. This episode continues the conversation between Melissa and Dr. Sabrina, who meet for the first time after Dr. Sabrina’s extended, fully unplugged vacation this summer.

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Since you’ve been gone, Melissa gives Dr. Sabrina an update on Tap the Potential
• Melissa’s perspective on “going with her gut” to handle things while Dr. Sabrina was away
• Revamping the client experience: Melissa’s discovery of the key to “finding the gold”
• Implementing new systems in the one-on-one coaching experience
• Melissa’s energy and excitement from working in her natural zone of genius
• Melissa shares a testimonial from a Tap the Potential client
• Dr. Sabrina’s powerful question: “What do we need to take forward from the last 7 weeks so we continue to compound the benefits from when I was out?”
• Need help in taking back YOUR life from your business? Book a call with us today!

Resources:

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book,

What happens when a business owner takes seven weeks completely off with no emails, client calls, or check-ins? In this episode, Dr. Sabrina Starling returns from her 7-week vacation to share what it was really like to disconnect fully from her business, and what the experience revealed about her relationship with time, freedom, and her identity as a CEO. You’ll get to be a fly on the wall as Dr. Sabrina sees Melissa Kay, Lead Strategist, for the first time since her return. If you’ve ever said, “I could never take that much time off,” this is the episode that will challenge everything you believe about what’s possible.

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Dr. Sabrina’s perspective on a 7-week “full detox” that was cleansing from the burnout she felt
• A commitment to being present with loved ones while unplugging from business
• Spending time at the beach, lake, and doing fun activities with her kids
• Dr. Sabrina’s life lessons learned through the sudden death of her husband last summer:
• Even in your household, don’t rely on key team member dependency!
• Share password info with loved ones.
• In estate planning, consider setting up a digital legacy contact, as it can still take weeks to gain access.
• Taking time to breathe and “own what I have accomplished in the past year”
• Letting the team own it and run things at Tap the Potential for seven weeks
• Addressing gaps in wills and estate planning to prepare for the unexpected and take care of the people that matter most

Resources:

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book,