Most business owners, even the most successful ones, wrestle with imposter syndrome. It’s not a sign that you’re failing, but it’s proof that you’re growing. In this episode, Melissa Kay and Dr. Sabrina Starling are uncovering the reasons why courage, not confidence, is the real key to shutting down imposter syndrome and leading your business with conviction. You’ll discover how to take action even when self-doubt screams the loudest, how to reframe fear into a force for momentum, and how to build the kind of confidence that sticks—no matter what.

Profit by Design is a Tap the Potential production.

Show Highlights:

• Dr. Sabrina’s experience with business owners who “play small” because of fear and anxiety
• The journey is the beautiful part of our overall growth.
• Understanding the performance expectations we put on ourselves
• Guess what? “When we mess up, we take our ‘pink slip,’ and we keep going.”
• Melissa’s experience with starting over and taking the leap
• Success is built from a pile of failures.
• What message are you sending to the universe?
• Examples of client success with courageous leaps into their purpose
• Approaching your value proposition with courage in today’s business world
• The Aha moment that transforms your mindset
• Dr. Sabrina’s advice to struggling business owners
• Melissa’s advice to those who are holding back
• Want to know what’s holding you back? Get clear on your next best step by taking the Better Business Better Life Assessment.

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About...

Do you ever wonder what it really takes to create a successful podcast? After 7 years of hosting Profit by Design, we have fine-tuned a system that makes podcasting doable AND impactful for our business. Today’s conversation takes you behind the scenes to learn how we plan content that aligns with our business goals, what goes into the recording process, and how we repurpose each episode to save time and expand our reach. If you’re thinking about starting a podcast to grow your business, this episode is your roadmap. Join Melissa Kay and Dr. Sabrina Starling to learn more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• First step on the journey: find a podcast editor (Good editing is key!)
• Our heart and passion for the Profit by Design podcast
• “What do I want to bring to the world to be of service?”
• Ideas for podcast content
• Know your business’s sweet spot and your clients’ avatar to drive your podcast content.
• The BEST way to decide if podcasting is for you is to be a guest on other podcasts.
• What works best for podcast content? The validity of your lived experiences
• Systems are vital in the podcasting process!
• Three tools we use: a project management tool, Google folders, and a spreadsheet
• Think about the distribution platforms for your podcast.
• Our financial commitment in marketing dollars spent on Profit by Design
• Ideas for repurposing podcast content with the help of AI
• Simplifying our teaching and developing our thought leadership

● KPIs help validate our investment.

● Want to know more about using your marketing dollars efficiently? We can help identify the sweet spot of your business and the clients you should be serving. Book a call with us today!

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling in the 'How to Hire the Best' course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more...

Have you considered launching a podcast or leveraging podcast visibility to promote your business? Today’s conversation between Melissa Kay and Dr. Sabrina Starling is eye-opening and inspiring about the purpose of podcasting. From attracting “right-fit” clients to building authority and actually enjoying marketing, Dr. Sabrina proudly declares that podcasting has changed the way she grows her business. She’s pulling back the curtain to share tips, strategies, and insights into her updated marketing philosophy. There is so much to learn! Join us!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Visibility matters–and it’s much more than social media posts!
• We help our clients with marketing to help them meet their goals.
• Highlights of Dr. Sabrina’s journey to bring the Profit by Design podcast into existence
• A successful podcast requires consistency and creates community.
• Hearing others’ stories helps us learn from each other.
• Fact: Small businesses succeed based on relationships.
• The unique benefits of podcasting as a platform
• Are you a Tap the Potential client with a great story to share about your entrepreneurial journey? Other people need to hear it! Email Melissa!
• Melissa’s marketing takeaways: “Know your sweet spot and get visible.”
• Book a call with us today!

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business...