Why do some founders raise with ease—while others, equally talented, get ghosted?

In this episode, we reverse the roles: three HealthTech investors answer real questions from early-stage founders on what makes them say “yes.”

If you’ve ever poured your heart into a pitch only to hear crickets, this conversation will make you feel seen—and help you shift from being overlooked to oversubscribed.

Tune in to hear what Naomi Goez, Jasper, and Veda say are the green flags they look for, the red flags they avoid, and what turns a promising founder into a confident “yes.”

The way you show up, communicate, and align your mission with momentum might be the single most fundable thing you do this quarter.

💡 What You’ll Learn:

🎯What specific traits make investors instantly lean in

🎯Why fast follow-up and Loom videos might close your next round

🎯How investor diligence actually works from their side of the table

🎯What red flags will quietly kill a deal (even if your product is great)

🎯Why building for women’s health is no longer niche—it’s a movement

🎯How founders can turn passion into long-term performance

Timestamps:

00:03:04 - Meet the investor panel: Naomi, Jasper, Veda

00:07:32 - Capital Engine: Preparing founders for the right rooms

00:08:16 - Beyond the pitch: What investors really look for

00:09:59 - Red flags that stop investors in their tracks

00:13:22 - How investors support founders beyond capital

00:15:26 - Key green flags: Urgency, consistency, passion

00:24:30 - Four must-know investor questions

🎧 Related Episodes You’ll Love



📍 Ep 171 – Why Founders Fail When They Ignore This with Monica McKitterick

📍 Ep 170 – From Implementation to Optimization: Never Lose a Client Again Ep 170 with Sandra Johnson

📍 Ep 169 – How AgeTech Startups Win Hospital Trust With Wound-Care Pilots Ep 169 with Amy Cassata

✅Here are 3 ways we can support you right now:

🎤 Be a Featured Guest on the Provider’s Edge
 Have traction and a story to share? Apply to join us on the show: PulsePointPath.com/Call-Sabrina

📊 Ready to turn your pitch into a magnet?

Send us your draft, let me rewrite it for you 👉 PitchToYes.com

🎯 Get You In Front of Investors
We match you with the most aligned investors and decision-makers who care about your niche already. Apply at CapitalEngine.vc

When you’re building a healthcare startup, there’s one resource you can’t afford to waste—your people.

Too often, founders lose top talent because they rely on quick fixes instead of designing compensation and incentives that keep employees engaged for the long haul.

In this episode, I sat down with Scott Trumpolt, a compensation consultant with 30+ years of HR experience, including 12 years advising startups and healthcare companies.

We explore how founders can balance equity vs. pay, stay transparent with teams, and build incentive structures that attract talent, retain high performers, and strengthen investor confidence, all while making people feel valued and aligned with the mission.

🔑 How compensation and engagement together drive retention

🔑 Ways early-stage founders can balance equity, cash, and variable pay

🔑 Why transparency builds trust and loyalty inside small teams

🔑 How tying incentives to milestones strengthens investor confidence

Timestamps:

00:00:00 – Why talent needs more than pay to stay

00:01:47 – Why retention matters in early-stage startups

00:03:16 – Scott’s 30-year journey in HR and consulting

00:05:58 – Appreciation as a retention factor

00:08:52 – Equity, variable pay, and survival mode

00:12:25 – Capital Engine: investor readiness support

00:16:51 – Hiring for today’s needs vs. future scalability

00:19:59 – Candidate frustrations: ghosting and misfit hiring

00:23:05 – Keeping people engaged during slow growth phases

00:25:23 – Career architecture as a hiring tool

00:29:51 – Using long-term incentives for senior leaders

00:33:15 – Sabrina’s closing call: apply lessons to your team

00:34:32 – Six key learning points from today’s episode

🎧 Related Episodes You’ll Love

🎤 Be a Featured Guest on the Provider’s Edge

Have traction and a story to share? Apply to join us on the show: PulsePointPath.com/Call-Sabrina

📊 Ready to turn your pitch into a magnet?

Send us your draft, let me rewrite it for you 👉 PitchToYes.com

🎯 Get You In Front of Investors

We match you with the most aligned investors and decision-makers who care about your niche already. Apply at CapitalEngine.vc

Burnout isn’t just a clinical issue—it’s a leadership one. And most clinicians-turned-founders are burning the candle at both ends while trying to serve, scale, and stay sane. Monica McKitterick, PA-C, did it differently.

When she stopped leading from adrenaline and started building from alignment, everything shifted—her visibility, her support system, and her ability to scale without chaos.

“You’re doing too much” wasn’t an insult—it was a wake-up call. Monica shares what happened when she created space for actual relief… and why more clinicians need to stop hiding behind their grind.

Listen in to learn how Monica built a sustainable, multi-site practice while helping NPs and PAs claim their space in the DPC world.

Less hustle, more intention. Greater reach, deeper fulfillment. Learn what happens when you lead with your nervous system—not just your ambition.

💠Why leading from nervous system regulation creates scalable clarity

💠The #1 mindset shift Monica teaches clinicians who want to become founders

💠How to build visibility and trust—even if you’re terrible on camera

💠The hidden power of answering questions in Facebook groups

💠What it really takes to grow past $3M (hint: it’s not patient care)

💠How to know if entrepreneurship is right for you

Timestamps:

00:00:00 - Silent signals of burnout and why alignment matters

00:00:59 - Introducing guest Monica McKitterick, NP and DPC founder

00:02:57 - Monica’s story: from NP to direct primary care pioneer

00:05:27 - Burnout and the realization that scaling isn’t everything

00:07:26 - Sabrina on ecosystems: family, mentors, partners, community

00:11:18 - Giving back through boards and community service

00:14:05 - Key lessons from Monica’s book: entrepreneurship readiness

00:17:09 - Marketing, sales, and operations before $3M in revenue

00:19:54 - Redefining worth beyond revenue and patient numbers

00:24:22 - Staying open to the future and embracing change

00:24:40 - Encouragement for aspiring clinician-founders

00:27:48 - Monica’s journey: from provider to community leader

00:28:44 - The power of visibility and selling yourself as a founder

00:29:42 - Episode summary and five key learning points

00:30:41 - The hidden costs of doing it all yourself

🎧 Related Episodes You’ll Love

🎤 Be a Featured Guest on the Provider’s Edge

Have traction and a story to share? Apply to join us on the show: PulsePointPath.com/Call-Sabrina

📊 Ready to turn your pitch into a magnet?

Send us your draft, let me rewrite it for you 👉 PitchToYes.com

🎯 Get You In Front of Investors

We match you with the most aligned investors and decision-makers who care about your niche already. Apply at PulsePointPath.com/Pitch-Application

𝒀𝒐𝒖 𝒘𝒐𝒓𝒌 𝒉𝒂𝒓𝒅 𝒕𝒐 𝒘𝒊𝒏 𝒂 𝒄𝒍𝒊𝒆𝒏𝒕.

But what happens after the go-live?

Too many health tech companies lose momentum right when they should be deepening trust and adoption.

In this episode, I sit down with Sandra Johnson, SVP of Client Services at CliniComp, to talk about how their “system as a service” model keeps clinicians front and center, embeds users in every stage of product creation, and delivers interoperability that makes life easier for care teams—not harder.

Whether you’re an early-stage founder or scaling your solution, this conversation will help you see why optimization is your real retention strategy.

What you’ll learn in this episode:

🔶 How to turn “go-live” into the start of a stronger client relationship

🔶Why embedding end users early ensures adoption

🔶The role of interoperability in creating a 360° patient view

🔶How automation gives clinicians back their most valuable asset—time

🔶The strategic advantage of ongoing optimization for scaling startups

Episode Timestamp:

00:00:01 – Go live is just the beginning, not the end

00:01:48 – Introducing guest Sandra Johnson from CliniComp

00:03:05 – Sandra’s career journey in healthcare IT

00:05:44 – CliniComp’s unique “system as a service” model

00:09:15 – Collaborative partnership approach for long-term support

00:12:21 – Use cases across inpatient, outpatient, and long-term care

00:14:55 – Scalable platform, interoperability, and AI in EHR

00:17:10 – Expanding to global customers with full end-to-end solutions

00:20:49 – Summary of Sandra’s key insights

00:21:24 – Key Point #1: Customer retention starts at go live

00:22:03 – Key Point #2: Clinicians must lead product development

00:22:49 – Key Point #3: Interoperability as a growth lever

00:22:58 – Key Point #4: Workflow automation equals more patient time

00:23:26 – Key Point #5: Adaptability and scalability for all organizations

00:23:53 – Key Point #6: Awareness as a strategic barrier

Contact Sandra Johnson, SVP of Client Services at CliniComp at:

🎧 Related Episodes You’ll Love

📍 Ep 151- Tech Equity Is the Missing Link in Health Equity – How inclusive tech design drives adoption and improves outcomes.

📍 Ep 121- Navigating Capital Fundraising in Health Tech: Lessons from the Field – Strategies to position scalable platforms for investment.

📍 Ep 114- Nurse Entrepreneur: A Founder’s Perspective with Susan Davis – Frontline-led innovation and adoption insights that parallel CliniComp’s clinician-first approach.

✅ Want to Keep Growing Without Losing Clients?

Here are 3 ways we can help you today:

🎤 Be a Featured Guest on the Provider’s Edge

Have traction and a story to share? Apply to join us on the show: PulsePointPath.com/Call-Sabrina

📊 Make Your Pitch Investor-Ready

Send us your draft and let me rewrite it so it becomes a funding magnet 👉 PitchToYes.com

🚀 Get in Front of Investors Who Already Want What You’ve Built

Apply for a contestant spot at PulsePointPath.com/Pitch-Application and pitch to active investors and decision-makers in your niche.

What if a single piece of technology could improve patient healing rates by 35%—without adding extra work for clinicians?

That’s exactly what Swift Medical is proving with their AI-powered wound care platform. With over 30 million wound assessments and 40+ peer-reviewed studies, their solution integrates directly into existing EHR workflows, predicts complications before they happen, and enables providers to deliver faster, safer care.

In this episode, we uncover how founder partnerships, evidence-based AI, and seamless integration are transforming wound care from a hidden problem into a proactive part of recovery.

In this episode, you’ll learn:

🔑 Why wound care is one of healthcare’s most overlooked challenges

🔑 How AI is predicting complications before they escalate

🔑 The importance of interoperability in healthcare tech adoption

🔑 Why trust—not features—drives clinical adoption

🔑 How partnership accelerates market penetration for healthtech startups

Timestamps:

00:00:00 – Introduction: Why tech approval is more than just tech.

00:03:20 – Wounds as a critical yet overlooked issue.

00:05:43 – How wound care evolved over 25 years.

00:08:55 – Educating patients and providers with tech.

00:13:03 – Spotlighting healthcare domains.

00:17:57 – Evidence-based AI and clinical trust.

00:21:54 – Learning from 10 years of trial and error.

00:25:01 – Value-based care and patient outcomes.

00:28:00 – Navigating value-based ecosystems.

00:30:10 – Data capture challenges across systems.

00:31:59 – Wound care as an underestimated challenge.

00:32:54 – Six key points recap.

🎧 Related Episodes You’ll Love

• Ep 116 — Navigating the Shift: Optimizing Business Models for Scalable HealthTech Growth
• 
  
• Ep 117 — The Conference Chessboard: Winning Moves for HealthTech Networking and Deals
• 
  
• Ep 118 — The Hidden Cost of DIY: Why Top HealthTech CEOs Choose Strategic Partnerships
• 
  

🎤 Be a Featured Guest on the Provider’s Edge

Have traction and a story to share? Apply to join us on the show: PulsePointPath.com/Call-Sabrina

📊 Ready to turn your pitch into a magnet?

Send us your draft, let me rewrite it for you 👉 PitchToYes.com

🎯 Get You In Front of Investors

We match you with the most aligned investors and decision-makers who care about your niche already. Apply at PulsePointPath.com/Pitch-Application

You have under 2 minutes to win an investor’s attention.

Most VCs decide in the first 30–90 seconds whether to keep listening.

If you’re a women-led healthtech founder, that window is your make-or-break moment—and your science-heavy pitch could be costing you the “yes” you deserve.

In our latest guide, you’ll learn how to transform complex, data-driven solutions into investor-ready pitches that get remembered and funded.

You’ll learn:

💡How to start your pitch so investors lean in, not check out

💡A proven method to explain complex clinical innovation without “dumbing it down”

💡The storytelling formula that pairs emotion with hard proof

💡Deck design and delivery moves that keep attention past the 90-second drop-off

💡How to navigate and reframe the “too niche” bias women-led healthtech founders face

Plus: Real coaching and actionable examples you can use right now.

Episode Timeline:

00:02:09 - Jolly from Altheia pitches misdiagnosis solution

00:04:29 - Feedback on competitive analysis placement and timing

00:05:25 - The importance of continuous script improvement and practice

00:08:28 - Pacing and word count for pitch competitions

00:09:15 - The power of structured scripts vs. off-the-cuff pitching

00:10:03 - Nancy from AmplifiDx pitches STI diagnostic solution

00:11:54 - Always practice before any investor meeting

00:12:38 - Understanding buyer personas and persuasion factors

00:16:07 - Breaking down Nancy's pitch across five persuasion points

00:19:43 - Making your call-to-action direct, not passive

00:22:44 - Key takeaways: emotional connection and human elements

00:24:09 - Value proposition clarification insights

📣 Get In the Spotlight Are you a founder with a proven solution and paying users? Apply to pitch your startup in front of investors and decision-makers on HealthTechShowdown.com. Submit a short, under 200-word, explanation of your solution and why it belongs in front of the people who matter most.

—------------------------------------------------

Resources Mentioned

• Ready to turn your pitch into a magnet? Let me write it for you. 👉 PulsePointPath.com/Pitch-Workshop
• Impact Quotient Quiz: Think you’re building momentum in healthcare? Find out if your leadership is actually scalable and fundable: ImpactQuotientQuiz.com
• Need executive clarity now? Let’s create your growth blueprint in under 5 hours. 👉 PulsePointPath.com/Call

What if building your HealthTech solution was only half the battle, because the real game is connecting humans and data across an entire ecosystem?

That’s the challenge Eugene Pozdnikov, CEO of CYBX, is tackling head-on.

In this episode, we unpack how to move beyond single-point care and build ecosystems that serve patients, families, physicians, and long-term care teams—without losing fidelity or security in the data stream.

From Slack-style collaboration for clinicians to CRM-driven engagement for caregivers, we dive into how CYBX is creating a shared operating layer that respects privacy, scales communication, and keeps families in the loop.

Because better care coordination isn’t about adding more tools.

It’s about designing the digital scaffolding that holds the system—and the people—together.

🎙️ In this episode, you’ll learn:

🔑 Why CRM tools may outpace EHRs in patient coordination



🔑 How to create shared visibility across caregivers, families, and care teams



🔑 What happens when aging populations fall through disconnected systems



🔑 Why healthcare needs “Slack-style” team environments built for clinical realities



🔑 The hidden power of engagement scores and automation in patient follow-ups



🔑 How CYBX is bridging gaps in real-time between facilities, EHRs, and family stakeholders

Episode Timeline:

00:03:11 – Eugene’s Background and Path into Healthcare Technology

00:06:38 – Real-World Use Cases in Data Integration and Care Coordination

00:09:22 – Transitional Care Challenges and EHR Fragmentation

00:15:24 – Digital Portals, Ecosystems, and the Role of CRMs in Healthcare

00:17:53 – The Future: Converging CRM, RPM, and Secure Messaging

00:19:57 – Why Foundational Data Management Comes First

00:22:09 – Beta Testing CYBX’s HIPAA-Secure Slack-Style Tool

00:24:54 – Scaling Use Cases: Scheduling, Data Lakes, and AI Potential

00:29:50 – Lab Integration Problems Between Epic and PointClickCare

00:31:21 – Eugene’s Three Magic Wand Wishes for Healthcare

00:39:46 – Final Takeaways: Six Lessons from the Conversation

📣 Get In the Spotlight

Are you a founder with a proven solution and paying users?

Apply to pitch your startup in front of investors and decision-makers on HealthTechShowdown.com.

Submit a short, under 200-word, explanation of your solution and why it belongs in front of the people who matter most.

• Ready to turn your pitch into a magnet? Let me write it for you. 👉 PulsePointPath.com/Pitch-Workshop
• Impact Quotient Quiz: Think you’re building momentum in healthcare? Find out if your leadership is actually scalable and fundable: ImpactQuotientQuiz.com
• Need executive clarity now? Let’s create your growth blueprint in under 5 hours. 👉 PulsePointPath.com/Call

When your frontline workers are burnt out, and your admin team is buried in spreadsheets… it’s not a staffing issue. It’s a system issue.

In this episode of Provider’s Edge, I sat down with Adam Lewis, co-founder and CEO of Apploi, to unpack why long-term care organizations can’t solve workforce burnout by hiring alone—and what it actually takes to retain the people doing the hardest jobs in healthcare.

We dive into why staff recognition isn't a bonus—it’s a lifeline. We explore how smarter onboarding, career-pathing, and scheduling systems don’t just boost morale, but reduce turnover and elevate care quality.

Let’s talk about real retention—where culture meets automation, and recognition becomes strategy.

🧠 If you care about reducing turnover, building career ladders, and leading without the burnout, this one’s for you.

6 Key Points You’ll Learn:

🔑 Why burnout is not just a worker problem—it’s a leadership systems problem

🔑 How automating onboarding and scheduling can cut error rates and save hours weekly

🔑 What it means to build career pathways for CNAs and why it’s crucial to long-term care

🔑 How recognizing your team boosts engagement—and retention

🔑 Why job descriptions must evolve to reflect growth, not just responsibilities

🔑 What high-trust, high-recognition cultures actually look like in healthcare

Episode Timeline:

00:04:09 – Adam’s journey into healthcare staffing tech

00:05:25 – The cost of inefficient hiring and turnover

00:08:18 – Streamlining recruitment for overwhelmed admins

00:11:01 – How Apploi handles recruiting, onboarding, and scheduling

00:19:31 – Designing onboarding to drive clarity and retention

00:22:08 – Hiring aligned with values and intrinsic motivation

00:29:11 – Scaling with people-first leadership

00:34:07 – Apploi’s AI focus for smarter hiring

00:35:18 – Adam’s three wishes for healthcare and his team

00:40:39 – 6 key takeaways on hiring, retention, and culture

📣 Get In the Spotlight

Are you a founder with a proven solution and paying users?

Apply to pitch your startup in front of investors and decision-makers on HealthTechShowdown.com.

Submit a short, under 200-word, explanation of your solution and why it belongs in front of the people who matter most.

• Ready to turn your pitch into a magnet? Let me write it for you. 👉 PulsePointPath.com/Pitch-Workshop
• 
  
• Impact Quotient Quiz: Think you’re building momentum in healthcare? Find out if your leadership is actually scalable and fundable: ImpactQuotientQuiz.com

Need executive clarity now? Let’s create your growth blueprint in under 5 hours. 👉 PulsePointPath.com/Call