Feeling stuck between the excitement of launching and the ease of scaling? You’re not alone — you’re in the Messy Middle, and that’s exactly where the magic happens. In this episode, Wendy and Krystal unpack what it really feels like to be in this in-between space — where the offers are built, but the clarity and consistent revenue still feel out of reach.

They explore:

• Why most women already know what they need — they just need to quiet the noise
• The danger of lateral moves and shiny-object syndrome
• How the SAVOUR method provides clarity and soul-aligned strategy
• What to do when the tactics stop working but your intuition says “keep going”
• Why success doesn’t mean perfection, but progress that feels good

👉 Ready to build a business that supports your life (not the other way around)? Learn more about the SAVOUR Mastermind Retreat — your space for strategy, support, and soul-aligned momentum.

Resources:

Are you feeling a little lost as a business owner? Whether its help with marketing strategy, funnels, funnel tech or just getting over the overwhelm of everything you need to do, Savour Coaching is the answer. Let us help you navigate the journey of online business. Check out Savour Coaching Today at https://serendipitousrebel.com/savourcoaching

Meet your podcast hosts:

We’re Wendy and Krystal — two travel entrepreneurs turned business and marketing coaches who help midlife female entrepreneurs reclaim their time, realign their business, and reignite their passion. Through our signature programs, business retreats, and private coaching, we guide women to cut through the noise, focus on what actually moves the needle, and build a business that supports the life they want — not the other way around.

On the Serendipitous Rebel Podcast, we share the real conversations about life and business as women in midlife — from navigating perfectionism and imposter syndrome to simplifying marketing, setting boundaries, and creating sustainable growth. If you’re ready for practical strategies with a dose of honesty (and maybe a little rebellion), you’re in the right place.

Connect with us:

Instagram: https://www.instagram.com/serendipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/company/serendipitous-rebel/

Website: https://serendipitousrebel.com

Blog: https://serendiptousrebel.com/blog

Loved this episode? Leave us a review and rating!

In this episode, Wendy and Krystal dive into the overlooked but essential concept of white space—unstructured time that creates room for clarity, creativity, and calm. From juggling multiple roles to feeling stuck in the “messy middle,” they unpack how reclaiming small moments of stillness can lead to major breakthroughs in both life and business.

• [00:02:00–00:04:00] What Is White Space?
• White space is unstructured time—mental and physical breathing room between tasks. It’s not laziness; it’s strategic.
• [00:07:00–00:09:00] The Real Drain: Transitions, Not Tasks
• It’s not the task itself but the constant switching of roles that depletes women—leading to exhaustion and resentment.
• [00:11:00–00:14:00] Movement as Meditation
• Physical activity like walking or Pilates isn’t just self-care—it’s a cognitive reset that fuels creativity and focus.
• [00:16:00–00:18:00] Say No, Simplify, and Systematize
• You don’t need to be everywhere. Saying “no” and creating systems helps preserve your energy and prioritize what truly matters.
• [00:23:00–00:25:00] Strategic Planning Includes Your Life
• Business planning must factor in vacations, school schedules, and family time. Otherwise, you sacrifice white space—and sanity.

👉 Ready to build a business that supports your life (not the other way around)? Learn more about the SAVOUR™ Mastermind Retreat — your space for strategy, support, and soul-aligned momentum.

Resources:

Are you feeling a little lost as a business owner? Whether its help with marketing strategy, funnels, funnel tech or just getting over the overwhelm of everything you need to do, Savour Coaching is the answer. Let us help you navigate the journey of online business. Check out Savour Coaching Today at https://serendipitousrebel.com/savourcoaching

Interested in our private Savour Podcast? For more real conversations between Wendy and Krystal check out the Savour Podcast launching this spring. Sign up for the waitlist at https://serendipitousrebel.com/savourpodcast.com

Meet your podcast hosts:

We’re Wendy and Krystal — two travel entrepreneurs turned business and marketing coaches who help midlife female entrepreneurs reclaim their time, realign their business, and reignite their passion. Through our signature programs, business retreats, and private coaching, we guide women to cut through the noise, focus on what actually moves the needle, and build a business that supports the life they want — not the other way around.

On the Serendipitous Rebel Podcast, we share the real conversations about life and business as women in midlife — from navigating perfectionism and imposter syndrome to simplifying marketing, setting boundaries, and creating sustainable growth. If you’re ready for practical strategies with a dose of honesty (and maybe a little rebellion), you’re in the right place.

Connect with us:

Instagram: https://www.instagram.com/serendipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/company/serendipitous-rebel/

Website: https://serendipitousrebel.com

Blog: https://serendiptousrebel.com/blog

Loved this episode? Leave us a review and rating!

In this episode, Wendy and Krystal highlight the importance of validating your offer before spending time, money, and energy on a product or service that may not be aligned with your personal goals—or your audience’s needs. They discuss setting a clear vision for your business (including the profit you need to make), researching your target market, and understanding whether your offer is truly scalable and sustainable. You’ll learn why upfront self-awareness, market insight, and thoughtful planning can save you from wasted resources and help you create a business model that’s both profitable and fulfilling.

Key Takeaways:

• Know Your Goals: Determine how much money you need to make and how much time/energy you can realistically invest.
• Align Your Strengths & Values: The best offers fit both your personal aspirations and your audience’s actual demands.
• Run the Numbers: Pricing, scalability, and sustainability are crucial factors—avoid underpricing or over-delivering in ways that drain you.
• Embrace Curiosity: Approach new ideas with a “testing” mindset instead of fear or shame. This way, you’ll spot winning offers faster—and pivot when needed.

Ready to delve deeper into building a business that lets you truly savor life? Join the waitlist for our private podcast, the Savour Podcast, where we continue the conversation and share exclusive insights. Visit serendipitousrebel.com/savourpodcast to sign up now!

Resources:

Are you feeling a little lost as a business owner? Whether its help with marketing strategy, funnels, funnel tech or just getting over the overwhelm of everything you need to do, Savour Coaching is the answer. Let us help you navigate the journey of online business. Check out Savour Coaching Today at https://serendipitousrebel.com/savourcoaching

Interested in our private Savour Podcast? For more real conversations between Wendy and Krystal check out the Savour Podcast launching this spring. Sign up for the waitlist at https://serendipitousrebel.com/savourpodcast.com

Meet your podcast hosts:

We are Wendy and Krystal - two travel entrepreneurs turned business and marketing coaches, respectively. We help female entrepreneurs create the life they want and build an aligned business to make more impact in the world. We do this through various programs that help female coaches and consultants launch masterminds, achieve short term goals in their businesses through private coaching, and help grow their community and establish themselves as thought leaders.

Our podcast covers all the issues we face as female entrepreneurs - from juggling our multiple roles as mothers and business owners to the ever changing landscape of online business.

Connect with us:

Instagram: https://www.instagram.com/serendipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/company/serendipitous-rebel/

Website: https://serendipitousrebel.com

Blog: https://serendiptousrebel.com/blog

Loved this episode? Leave us a review and rating!