Feeling stuck between the excitement of launching and the ease of scaling? You’re not alone — you’re in the Messy Middle, and that’s exactly where the magic happens. In this episode, Wendy and Krystal unpack what it really feels like to be in this in-between space — where the offers are built, but the clarity and consistent revenue still feel out of reach.

They explore:

• Why most women already know what they need — they just need to quiet the noise
• The danger of lateral moves and shiny-object syndrome
• How the SAVOUR method provides clarity and soul-aligned strategy
• What to do when the tactics stop working but your intuition says “keep going”
• Why success doesn’t mean perfection, but progress that feels good

👉 Ready to build a business that supports your life (not the other way around)? Learn more about the SAVOUR Mastermind Retreat — your space for strategy, support, and soul-aligned momentum.

Resources:

Are you feeling a little lost as a business owner? Whether its help with marketing strategy, funnels, funnel tech or just getting over the overwhelm of everything you need to do, Savour Coaching is the answer. Let us help you navigate the journey of online business. Check out Savour Coaching Today at https://serendipitousrebel.com/savourcoaching

Meet your podcast hosts:

We’re Wendy and Krystal — two travel entrepreneurs turned business and marketing coaches who help midlife female entrepreneurs reclaim their time, realign their business, and reignite their passion. Through our signature programs, business retreats, and private coaching, we guide women to cut through the noise, focus on what actually moves the needle, and build a business that supports the life they want — not the other way around.

On the Serendipitous Rebel Podcast, we share the real conversations about life and business as women in midlife — from navigating perfectionism and imposter syndrome to simplifying marketing, setting boundaries, and creating sustainable growth. If you’re ready for practical strategies with a dose of honesty (and maybe a little rebellion), you’re in the right place.

Connect with us:

Instagram: https://www.instagram.com/serendipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/company/serendipitous-rebel/

Website: https://serendipitousrebel.com

Blog: https://serendiptousrebel.com/blog

Loved this episode? Leave us a review and rating!

In this episode, Wendy and Krystal dive into the overlooked but essential concept of white space—unstructured time that creates room for clarity, creativity, and calm. From juggling multiple roles to feeling stuck in the “messy middle,” they unpack how reclaiming small moments of stillness can lead to major breakthroughs in both life and business.

• [00:02:00–00:04:00] What Is White Space?
• White space is unstructured time—mental and physical breathing room between tasks. It’s not laziness; it’s strategic.
• [00:07:00–00:09:00] The Real Drain: Transitions, Not Tasks
• It’s not the task itself but the constant switching of roles that depletes women—leading to exhaustion and resentment.
• [00:11:00–00:14:00] Movement as Meditation
• Physical activity like walking or Pilates isn’t just self-care—it’s a cognitive reset that fuels creativity and focus.
• [00:16:00–00:18:00] Say No, Simplify, and Systematize
• You don’t need to be everywhere. Saying “no” and creating systems helps preserve your energy and prioritize what truly matters.
• [00:23:00–00:25:00] Strategic Planning Includes Your Life
• Business planning must factor in vacations, school schedules, and family time. Otherwise, you sacrifice white space—and sanity.

👉 Ready to build a business that supports your life (not the other way around)? Learn more about the SAVOUR™ Mastermind Retreat — your space for strategy, support, and soul-aligned momentum.

Resources:

Are you feeling a little lost as a business owner? Whether its help with marketing strategy, funnels, funnel tech or just getting over the overwhelm of everything you need to do, Savour Coaching is the answer. Let us help you navigate the journey of online business. Check out Savour Coaching Today at https://serendipitousrebel.com/savourcoaching

Interested in our private Savour Podcast? For more real conversations between Wendy and Krystal check out the Savour Podcast launching this spring. Sign up for the waitlist at https://serendipitousrebel.com/savourpodcast.com

Meet your podcast hosts:

We’re Wendy and Krystal — two travel entrepreneurs turned business and marketing coaches who help midlife female entrepreneurs reclaim their time, realign their business, and reignite their passion. Through our signature programs, business retreats, and private coaching, we guide women to cut through the noise, focus on what actually moves the needle, and build a business that supports the life they want — not the other way around.

On the Serendipitous Rebel Podcast, we share the real conversations about life and business as women in midlife — from navigating perfectionism and imposter syndrome to simplifying marketing, setting boundaries, and creating sustainable growth. If you’re ready for practical strategies with a dose of honesty (and maybe a little rebellion), you’re in the right place.

Connect with us:

Instagram: https://www.instagram.com/serendipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/company/serendipitous-rebel/

Website: https://serendipitousrebel.com

Blog: https://serendiptousrebel.com/blog

Loved this episode? Leave us a review and rating!

In this episode, Wendy and Krystal highlight the importance of validating your offer before spending time, money, and energy on a product or service that may not be aligned with your personal goals—or your audience’s needs. They discuss setting a clear vision for your business (including the profit you need to make), researching your target market, and understanding whether your offer is truly scalable and sustainable. You’ll learn why upfront self-awareness, market insight, and thoughtful planning can save you from wasted resources and help you create a business model that’s both profitable and fulfilling.

Key Takeaways:

• Know Your Goals: Determine how much money you need to make and how much time/energy you can realistically invest.
• Align Your Strengths & Values: The best offers fit both your personal aspirations and your audience’s actual demands.
• Run the Numbers: Pricing, scalability, and sustainability are crucial factors—avoid underpricing or over-delivering in ways that drain you.
• Embrace Curiosity: Approach new ideas with a “testing” mindset instead of fear or shame. This way, you’ll spot winning offers faster—and pivot when needed.

Ready to delve deeper into building a business that lets you truly savor life? Join the waitlist for our private podcast, the Savour Podcast, where we continue the conversation and share exclusive insights. Visit serendipitousrebel.com/savourpodcast to sign up now!

Resources:

Are you feeling a little lost as a business owner? Whether its help with marketing strategy, funnels, funnel tech or just getting over the overwhelm of everything you need to do, Savour Coaching is the answer. Let us help you navigate the journey of online business. Check out Savour Coaching Today at https://serendipitousrebel.com/savourcoaching

Interested in our private Savour Podcast? For more real conversations between Wendy and Krystal check out the Savour Podcast launching this spring. Sign up for the waitlist at https://serendipitousrebel.com/savourpodcast.com

Meet your podcast hosts:

We are Wendy and Krystal - two travel entrepreneurs turned business and marketing coaches, respectively. We help female entrepreneurs create the life they want and build an aligned business to make more impact in the world. We do this through various programs that help female coaches and consultants launch masterminds, achieve short term goals in their businesses through private coaching, and help grow their community and establish themselves as thought leaders.

Our podcast covers all the issues we face as female entrepreneurs - from juggling our multiple roles as mothers and business owners to the ever changing landscape of online business.

Connect with us:

Instagram: https://www.instagram.com/serendipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/company/serendipitous-rebel/

Website: https://serendipitousrebel.com

Blog: https://serendiptousrebel.com/blog

Loved this episode? Leave us a review and rating!

Harnessing VIA Character Strengths for Personal and Professional Growth

In this session of the Savour Summit, Wendy Guth and co-host discuss the importance of self-reflection, personal growth, and understanding one's character strengths through the VIA Character Strengths assessment. The conversation covers Wendy's transition from a meeting planner to a coaching role, the value of knowing your strengths and lesser strengths, and how this knowledge applies to solopreneurship, coaching, and creating effective business models. They also delve into how character strengths can help you navigate both good and tough times, align your business with personal values, and improve resilience. Key takeaways include leveraging opportunities, aligning business practices with strengths, and the importance of continual assessment and adaptation.

00:00 Introduction to Savour Summit

00:57 Wendy's Journey: From Meeting Planner to Coach

03:41 The Importance of VIA Character Strengths

07:58 Applying Character Strengths in Coaching

13:06 Leveraging Strengths for Personal and Professional Growth

35:04 Conclusion and Key Takeaways

Resources:

Are you feeling a little lost as a business owner? Whether its help with marketing strategy, funnels, funnel tech or just getting over the overwhelm of everything you need to do, Savour Coaching is the answer. Let us help you navigate the journey of online business. Check out Savour Coaching Today at https://serendipitousrebel.com/savourcoaching

Interested in our private Savour Podcast? For more real conversations between Wendy and Krystal check out the Savour Podcast launching this spring. Sign up for the waitlist at https://serendipitousrebel.com/savourpodcast.com

Meet your podcast hosts:

We are Wendy and Krystal - two travel entrepreneurs turned business and marketing coaches, respectively. We help female entrepreneurs create the life they want and build an aligned business to make more impact in the world. We do this through various programs that help female coaches and consultants launch masterminds, achieve short term goals in their businesses through private coaching, and help grow their community and establish themselves as thought leaders.

Our podcast covers all the issues we face as female entrepreneurs - from juggling our multiple roles as mothers and business owners to the ever changing landscape of online business.

Connect with us:

Instagram: https://www.instagram.com/serendipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/company/serendipitous-rebel/

Website: https://serendipitousrebel.com

Blog: https://serendiptousrebel.com/blog

Loved this episode? Leave us a review and rating!

In this kickoff to their Savour Summit for female entrepreneurs, Wendy and Krystal introduce the concept of self-awareness as the vital foundation for building a successful, fulfilling business. They emphasize how knowing your strengths, preferences, and alignment can help you make smarter decisions, avoid shiny-object distractions, and stay authentic to your purpose.

They also outline their holistic SAVOR model—Step Out of Your Comfort Zone, Align Your Passions & Interests, Venture Under Your Own Power, Open Yourself to Connections, Unwind with Self Care and Ritualize Gratitude & Celebration—as a framework for guiding both personal and professional growth. When you are aligned with what lights you up, you can tap into a state of flow and maintain momentum without burning out.

Finally, Wendy and Krystal highlight the first part of the Savour Summit's lineup of expert speakers, each sharing insights on self-awareness, including human design, intuitive gifts, character strengths, and more. They invite listeners to soak up the lessons, take notes, and reach out with feedback—emphasizing that true success in entrepreneurship begins with understanding yourself first.

Check out our private podcast for more behind the scenes conversations: https://serendipitousrebel.com/savourpodcast

Meet your podcast hosts:

We are Wendy and Krystal - two travel entrepreneurs turned business and marketing coaches, respectively. We help female entrepreneurs create the life they want and define their voices to make more impact in the world. We do this through various programs that help female coaches and consultants launch masterminds, achieve short term goals in their businesses through private coaching, and launch podcasts to help grow their community and establish themselves as thought leaders.

Our podcast covers all the issues we face as female entrepreneurs - from juggling our multiple roles as mothers and business owners to the ever changing landscape of online business.

Connect with us:

Instagram: https://www.instagram.com/serndipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/serendipitousrebel

Website: https://serendipitousrebel.com

Blog: https://serendiptousrebelpodcast.com

Loved this episode? Leave us a review and rating!

Imagine this: a cozy girls' night out, a welcome break from the daily grind of our own masterminding sessions. We decided to take a breather, to step away from the chaos for a moment, and enjoy a light-hearted movie - Barbie. At first glance, just a fun film, but as we watched, it felt like Barbie was speaking directly to us, echoing the struggles we face every day.

Barbie, the epitome of perfection, dealing with her own midlife crisis, societal pressures, and the delicate balance of self and societies' expectations. It was a reminder that even the seemingly flawless have their own battles. As mothers and entrepreneurs, her journey struck a chord with us, leaving us not only entertained but also inspired to embrace our imperfections and dream bigger.

Now, let's dive into some important topics that'll light a spark in your soul.

First up, let's talk about change. It's daunting, sure, but there's power in stepping out of our comfort zones and embracing the unknown.

Then, there's the delicate balance of navigating societal norms. It's about finding our own path while acknowledging the expectations placed upon us.

And of course, chasing our ambitions. It's a journey filled with ups and downs, but with perseverance, we can turn our dreams into reality.

But let's not forget to embrace our flaws and celebrate our journey. Imperfections are what make us unique, after all.

So grab your favorite snack, settle in, and let's navigate this journey together, one step at a time.

Meet your podcast hosts:

We are Wendy and Krystal - two travel entrepreneurs turned business and marketing coaches, respectively. We help female entrepreneurs create the life they want and define their voices to make more impact in the world. We do this through various programs that help female coaches and consultants launch masterminds, achieve short term goals in their businesses through private coaching, and launch podcasts to help grow their community and establish themselves as thought leaders.

Our podcast covers all the issues we face as female entrepreneurs - from juggling our multiple roles as mothers and business owners to the ever changing landscape of online business.

Connect with us:

Instagram: https://www.instagram.com/serndipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/serendipitousrebel

Website: https://serendipitousrebel.com

Blog: https://serendiptousrebelpodcast.com

Loved this episode? Leave us a review and rating!

Have you ever heard these myths about business systems? Myth 1: Systems are only about workflows and databases. Myth 2: Transitioning business models doesn't require new systems. Myth 3: Using complex tools like Asana or Trello is the best approach. In this episode we share the truth about business systemization, but first, let's debunk these myths. Stay tuned for a game-changing revelation!

In this episode, you will be able to:

• Discover the power of efficient systems for boosting productivity and business growth.
• Uncover the secrets to smoothly transitioning your business models and systems for long-term success.
• Explore the essential tools that will revolutionize your business systemization and streamline your operations.
• Learn how to create a seamless and straightforward workflow that enhances efficiency and reduces stress.
• Master the art of crafting effective Standard Operating Procedures (SOPs) to elevate your small business to the next level.

Unleash Efficiency with the Right Tools

Choosing the right tools for business systemization is crucial for unleashing efficiency and productivity. Tools like calendars, task management apps, and note-taking programs can streamline processes and enhance workflow effectiveness. Tailoring these tools to fit your business needs and working style can significantly optimize your operations and drive sustainable success.

The resources mentioned in this episode are:

• Google Workspace: A suite of cloud computing, productivity, and collaboration tools, including Gmail, Calendar, Drive, and more. It's a simple and effective system for communication and task management.
• GoodNotes: An app for taking handwritten notes and annotating PDFs. It allows for organization and categorization of notes, making it a game changer for staying organized.
• Google Tasks: A simple task list that's part of Google Workspace. It's a straightforward way to keep track of to-dos and manage tasks without a steep learning curve.
• QuickBooks: A popular accounting software for small and medium-sized businesses. It's essential for bookkeeping and financial management, providing a system for tracking income and expenses.
• Standard Operating Procedures (SOPs): These are detailed, written instructions to achieve uniformity of the performance of a specific function. They are crucial for documenting processes and ensuring consistency in operations.

Meet your podcast hosts:

We are Wendy and Krystal - two travel entrepreneurs turned business and marketing coaches, respectively. We help female entrepreneurs create the life they want and define their voices to make more impact in the world. We do this through various programs that help female coaches and consultants launch masterminds, achieve short term goals in their businesses through private coaching, and launch podcasts to help grow their community and establish themselves as thought leaders.

Our podcast covers all the issues we face as female entrepreneurs - from juggling our multiple roles as mothers and business owners to the ever changing landscape of online business.

Connect with us:

Instagram: https://www.instagram.com/serndipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/serendipitousrebel

Website: https://serendipitousrebel.com

Blog: https://serendiptousrebelpodcast.com

Loved this episode? Leave us a review and rating!

Curiosity piqued? What if we told you that the key to effective communication and personal growth lies in a surprising tool? This podcast conversation uncovers the hidden gems of empathy and curiosity that can change the game in business and relationships. Ready to unlock the power of genuine connection? Let's dive in and discover the unexpected tool that's been right in front of us all along.

In this episode, you will be able to:

• Mastering effective communication for personal growth leads to stronger relationships and greater professional success.
• Building empathy in conversations enhances understanding and fosters deeper connections with colleagues and clients.
• Utilizing Brene Brown's communication tools empowers you to create a culture of trust and belonging in your professional environment.
• Implementing strategies for conflict resolution in business ensures smoother operations and a more positive work environment.
• Embracing the importance of curiosity in professional relationships opens doors to new opportunities and innovative collaborations.

Mastering Effective Communication

In this episode, we explore the importance of effective communication for personal growth. Understanding how to communicate openly and honestly can lead to greater success in both personal and professional relationships. By mastering effective communication, we can express our thoughts and emotions clearly, fostering understanding and collaboration.

The resources mentioned in this episode are:

• Subscribe to the Purposeful Podcasting to stay updated on new episodes and upcoming challenges and workshops. You can do this by visiting their website or using your preferred podcast platform.
• Rate and review the podcast to provide feedback on what resonates with you and to help the hosts understand what their audience enjoys.
• Join the Purposeful Podcasting email list to be notified about upcoming challenges, workshops, and other valuable content related to purpose-driven profits.
• Check out the Purposeful Podcasting website at serendipitousrebel.com to submit topics you'd like to hear about in future episodes.
• Stay engaged with Purposeful Podcasting on social media to participate in discussions, share your thoughts, and connect with the hosts and other listeners.

Meet your podcast hosts:

We are Wendy and Krystal - two travel entrepreneurs turned business and marketing coaches, respectively. We help female entrepreneurs create the life they want and define their voices to make more impact in the world. We do this through various programs that help female coaches and consultants launch masterminds, achieve short term goals in their businesses through private coaching, and launch podcasts to help grow their community and establish themselves as thought leaders.

Our podcast covers all the issues we face as female entrepreneurs - from juggling our multiple roles as mothers and business owners to the ever changing landscape of online business.

Connect with us:

Instagram: https://www.instagram.com/serndipitousrebel

Facebook: https://www.facebook.com/serendipitousrebel

YouTube: https://www.youtube.com/serendipitousrebel

LinkedIn: https://www.linkedin.com/serendipitousrebel

Website: https://serendipitousrebel.com

Blog: https://serendiptousrebelpodcast.com

Loved this episode? Leave us a review and rating!