In this episode of Ready Set Action, hosts Kristina Witmer and Debra Horowitz welcome Jed Jones, founder of Ambient Array. With over 28 years of experience in building scalable marketing and reporting systems, Jed shares actionable tips for leveraging data for business growth. The discussion covers common mistakes organizations make with data, how to start with data analytics as a small business, and the benefits of a process-oriented approach in marketing.

Join Kristina Witmer and Debra Horowitz on Ready. Set. Action. as they welcome Kalli Combs, the "Chief Un-Complicator of Social Strategies." Kalli shares her expertise on building impactful brands on social media, emphasizing strategy, storytelling, and community over chasing trends. Learn practical advice for small business owners, marketing directors, and heads of sales on how to clarify their brand's message, leverage authentic storytelling, and avoid common pitfalls. Kalli also offers unique advice for minority-owned businesses on building a strong digital framework. Don't miss this episode for actionable tips to simplify your social media approach and truly thrive in the digital space!

Welcome to Ready Set Action! Join Kristina Witmer and Debra Horowitz as they explore actionable tips for business growth with special guest Jim Ero, a sales leadership consultant boasting 37 years of experience. Jim delves into the evolution of sales strategies, highlighting the shift from reactive to proactive approaches, and the crucial role of sales leadership. Discover valuable insights on improving sales tactics, coaching sales teams, and overcoming modern sales challenges. Learn why understanding multi-step sales processes and investing in your salespeople are vital for competitive edge. This episode is packed with practical takeaways for small to mid-size business owners and growth leaders.

In this episode of Ready Set Action, hosts Kristina Witmer and Debra Horowitz are joined by Dean Soukeras, founder and advisor, to discuss strategies for small business growth. Dean shares his expertise in blending mindfulness with practical business tactics, launching AI products, and transitioning businesses from zero to one. Learn about common mistakes during scaling, the importance of prioritization, and how to effectively use AI tools. Dean also emphasizes maintaining a healthy work-life balance and aligning personal values with business objectives. Tune in for valuable insights that can propel your business forward!

Welcome to Ready. Set. Action.! In this episode, marketing veteran Kristina Witmer and talent leader Debra Horowitz engage in an insightful conversation with Brett Ferguson, a specialist in helping business owners scale, sell or regain balance. Brett shares his journey from coding to coaching, his love for designing business systems, and the common pain points preventing business owners from thriving.

Discover actionable strategies for differentiation, understanding market positioning, and the key steps in scaling versus exiting a business. Whether you are a tech business owner or a small business leader, Brett's advice on achieving a premium exit and optimizing operations will provide you with essential takeaways. Tune in for practical business growth tactics and inspiring advice!

In this episode of Ready. Set. Action., host Kristina Witmer and co-host Debra Horowitz are joined by Alvin Kering, a professional in mergers and acquisitions, operations, business building, and investing. Alvin shares his extensive experience and offers actionable insights for business owners, marketing directors, and HR leaders on navigating growth strategies, understanding operational efficiency, and managing cultural integration in international markets.

The episode delves into the impact of geopolitical trends on small and medium-sized businesses, the importance of culture in business transformations, and strategies for effective networking and business connections. Tune in for valuable takeaways that can empower your business to thrive.

Welcome to Ready. Set. Action., your trusted weekly guide to navigating the world of business growth hosted by Kristina Witmer and Debra Horowitz. In this episode, they are joined by Jason Bahamundi, owner of Run Tri Bike, who shares his journey of creating content focused on everyday athletes overcoming obstacles.

Jason discusses how real stories of endurance, whether overcoming addiction, dealing with parenthood, or personal trauma, inspire and uplift the sports community. They delve into the importance of authenticity, the process of storytelling, and the impact of educational background on running a business. Jason also provides insights on building trust with clients and the future growth plans for Run Tri Bike. Join us to gain actionable insights and strategic guidance tailored for business owners, marketing directors, and HR leaders.