Summary:

Host Sean Lang talks with Frederic Jean-Bart, CEO of Performance Partners, about how he built an affiliate marketing agency that supports 8- and 9-figure DTC brands. Frederic explains how systems, hiring, mentorship, and disciplined client selection helped him scale intentionally and cut churn to below 10%.

Takeaways:

• Scaling affiliate programs is about relationships, not quantity.
  
  
• SOPs and documentation create leverage and consistency.
  
  
• Strong hiring decisions shape long-term growth.
  
  
• Mentors accelerate decision-making and personal growth.
  
  
• Saying no to poor-fit clients attracts the right ones.

Check out Fredrick's agency here:

Performance Partners

Learn the 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Free course at https://www.agencyuplift.co/blueprint

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Summary:
I explore how agency pricing connects directly to operations and scalability. From managing 42 clients at $2K/month to handling elite retainers at $20K/month, I reveal the hidden operational realities behind each lane to $1M and how to build the right systems for sustainable growth.

Takeaways:

• Systemization is non-negotiable in a high-volume model.
  
  
• Use clear SOPs and templated communication to avoid chaos.
  
  
• Client experience and margins improve as retainers increase.
  
  
• Seniority level of your team should evolve as pricing increases.
  
  
• Pipeline consistency is key to both low and mid-tier pricing models.

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Summary

In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands.

Takeaways

• Scaling requires patience and realistic expectations
  
  
• A bad cultural fit can “rot” a company from the inside
  
  
• Direct mail creates physical, memorable brand impressions
  
  
• Agencies often misalign with clients by confusing activity with value
  
  
• Backend process optimization yields compounding benefits

Check out Tobi's Agency Here:

EverBoost

Learn the 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Free course at https://www.agencyuplift.co/blueprint

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