Summary:

TikTok Shop isn’t slowing down.

It’s maturing.

In this episode, I break down with Collin Cavanaugh why TikTok Shop is entering its most important phase yet, and why agencies that adapt now will have an unfair advantage over the next few years.

This isn’t about chasing trends. It’s about building an agency that’s positioned for where the market is going.

Takeaways:

• Why enterprise brands are finally moving into TikTok Shop
  
  
• What separates scalable agencies from opportunistic ones
  
  
• How early TikTok Shop winners built durable systems, not hype
  
  
• Why creators became the most valuable asset on the platform
  
  
• The operational shifts I believe every agency must make
  
  
• How TikTok Shop rewards clarity over speed

Check out Collin's agency here:
Commerce Social

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The Agency Leverage Blueprint

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Summary:

This episode is a practical roadmap for agency owners who want 2026 to feel different. I share the six core values I use to guide my decisions and coaching work, along with concrete actions you can take immediately. From auditing your time and creating SOPs to setting clearer expectations with your team. This is about building leverage, clarity, and systems that remove you as the bottleneck.

Takeaways:

• I outline how to audit my week for leverage
  
  
• I explain how I turn tasks into SOPs
  
  
• I show how clarity improves team ownership
  
  
• I explain why most agencies scale broken foundations
  
  
• I share how I protect my time as a CEO
  
  
• I explain how to reduce burnout through systems
  
  
• I show how honest feedback upgrades performance

Join the free agency uplift community: The Agency Uplift Community

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The Agency Leverage Blueprint

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Summary:

Most agency founders don’t fail because they’re bad at delivery.
They fail because they never stop doing it.

In this episode, I sit down with Anthony Morgan, Founder & CEO of Enavi, to unpack the breaking point almost every sub $1M agency hits and the counter intuitive decision that unlocked real, scalable growth.

Anthony shares what happened when client churn, market pressure, and limited runway forced him to confront a hard truth: spending 10–20% of his time on growth was silently killing the business.

This conversation is a must listen if you’re stuck as the bottleneck inside your own agency.

Takeaways:

• Why agencies under $1M accidentally optimize for survival instead of growth
  
  
• The exact moment Anthony realized it was “grow or let people go”
  
  
• How reallocating 80% of founder time to growth changed lead quality and authority
  
  
• A practical way to track and gamify your growth activities (without guesswork)
  
  
• Why client experience isn’t “soft”, it directly impacts delivery and retention
  
  
• How partnerships quietly became Enavi’s strongest demand capture channel
  
  
• The long term cost of being “too involved” in client work

Check out Anthony's agency here:
Enavi

Join the free agency uplift community: https://www.agencyuplift.co/group

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Summary:

If your agency collapses the moment you step away or you feel like you own everyone’s job, this episode is for you.

In my final solo episode of 2025, I share the single biggest unlock I’ve seen across 100+ agency owner conversations: most agencies don’t have a people system, so the founder becomes the system.

This episode isn’t about hiring more people.
It’s about building an agency that doesn’t need you to babysit it.

Takeaways:

• Why founders stay stuck even after hiring a team
  
  
• The hidden cost of managing people through tasks
  
  
• How role scorecards replace micromanagement
  
  
• Why objective metrics eliminate emotional leadership
  
  
• How visibility creates ownership (without control)
  
  
• The system that allows you to actually take time off
  
  
• Why accountability, not talent, is the real constraint

Join the free agency uplift community: The Agency Uplift

Get the 5 free custom GPTs that will help you stop being the bottleneck:
The Agency Leverage Blueprint

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Summary:

You’ve been told to “build your personal brand.”
But what if that advice is exactly why your agency still blends in?

In this episode, I sit down with Justin Obermann, former ad agency founder turned modern day publicist, to unpack why self publicity, not personal branding, is what actually drives attention, authority, and inbound demand.

Justin built a seven figure agency using nothing but LinkedIn and word of mouth, burned out, shut it down, and accidentally uncovered a more powerful model that most agency owners completely misunderstand.

Takeaways:

• Why discovering your “personal brand” before taking action is backwards
  
  
• The real reason mediocre content gets 500 likes (and yours doesn’t)
  
  
• How showmanship, not value, creates attention in crowded markets
  
  
• Why fame is easier to track than CAC (and why it matters more than you think)
  
  
• The mistake agency owners make when niching their identity too narrowly
  
  
• How to position yourself so opportunities chase you instead of the other way around

Check out Justin's agency here:
Oberman & Partners

Join the free agency uplift community: https://www.agencyuplift.co/group

Get the 5 free custom GPTs that will help you stop being the bottleneck: https://www.agencyuplift.co/blueprint

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Summary:

Most agencies don’t lose clients because performance drops.
They lose clients because leadership disappears under pressure.

In this solo episode, I break down one of the most expensive mistakes agency owners make: treating client calls like disposable conversations instead of strategic data assets. If you’re having 8–12 client calls per week and doing nothing with the transcripts, you’re leaking retention, upsell revenue, and team leverage.

I walk you through a free, operational AI system that turns every client call into:

• Early churn detection
  
  
• Account manager coaching
  
  
• Upsell and expansion signals
  
  
• A measurable standard for “good” vs. “dangerous” calls

No theory. No fluff. You’ll hear a real side by side breakdown of a strong client call versus a weak one and how subtle leadership gaps quietly erode trust even when results are “explainable.”

Takeaways:

• Why client calls are your highest signal retention data source
  
  
• The hidden phrases that signal churn before the cancellation email
  
  
• How junior account managers accidentally destroy trust without realizing it
  
  
• The exact coaching framework that turns bad calls into training assets
  
  
• How to operationalize AI so it actually improves performance (not just “sounds cool”)

Get the Client Call Analyzer and 4 more powerful tools for free at:

Join the free agency uplift community: The Agency Uplift

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Summary:

Most agencies don’t fail because of bad strategy.
They fail because of people problems, vague positioning, and trying to scale chaos.

In this episode, I sit down with Mark Meyerson, former Director of One Egg Digital, to unpack what actually breaks agencies behind the scenes and the hard earned lessons that fixed it.

Mark spent years hiring too fast, staying too broad, and underestimating how much operational drag comes from “doing everything.” The turning point? Slowing down, niching hard, and completely rethinking how talent is brought into the business.

Takeaways:

• Why hiring faster is usually the wrong answer when you feel stretched
  
  
• The real traits that matter more than experience (and why skills come second)
  
  
• How test projects quietly reveal who will actually perform
  
  
• Why agencies that don’t niche down almost always struggle with margins
  
  
• The hidden operational cost of offering “just one more service”
  
  
• How specialization makes sales, delivery, and hiring dramatically easier

Check out Mark's agency here:

One Egg Digital

Join the free agency uplift community: https://www.agencyuplift.co/group

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Summary:

Most agency owners are chasing leads.
The smartest ones are engineering relationships.

In this solo episode, I explain why relationships, not traffic, are the real growth constraint for agencies stuck below $3M ARR, and how a highly niched podcast became the most powerful relationship building tool I’ve ever used.

This isn’t about content calendars or personal branding. It’s about creating intentional conversations that compound into clients, referrals, and opportunities years later.

Takeaways:

• Why relationship density beats audience size every time
  
  
• The hidden reason podcast guests convert better than inbound leads
  
  
• How to use a podcast as a filtering mechanism for ideal clients
  
  
• Why selling immediately destroys long term profitability
  
  
• The exact post-podcast move that builds trust instead of resistance
  
  
• How one conversation turned into access to 10-figure brands

I’m running a 4 week bootcamp on how to build your own strategic podcast, just like I did. Learn more at:

PODCAST BOOTCAMP

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