We unpack how Content Crib 5.0 turned hesitation into action, with founders, clinicians, and investors building clear voices and posting in real time. Exit 156 Capital brought portfolio leaders and reinforced why thought leadership drives real outcomes in healthcare and beyond.

• recap of the Bentonville event and sponsor alignment
• portfolio impact stories and credibility in the room
• why thought leadership matters for founders and operators
• humility over hierarchy and fast collaboration
• exercises: talking logo and brand DNA
• moving from perfectionism to momentum
• LinkedIn strategy and audience focus
• plans for 6.0: live video creation and outside voices
• invite-only structure and community standards

If you do hear this episode and you’re interested in Content Crib 6.0, if we have spots open, DM myself or Chris on LinkedIn and we’ll get it figured out

We trace how denied claims, long waits, and opaque billing push patients toward concierge and cash-pay care, and why transparent pricing beats networks. We share why physician brands now decide demand, plus how social proof and simple funnels win trust.

• insurance friction driving direct pay adoption
• physician personal brand as job security and demand engine
• PCP shortages and the rise of concierge models
• transparent pricing versus opaque billing as core battleground
• AI and informed patients reshaping expectations
• social proof, reviews, and content guiding provider choice
• medical tourism for cost, access, and outcomes
• practical steps to become a transparent physician

We trade celebrity clout for real credibility, unpack why LinkedIn rewards value over fame, and map a zero-budget 90-day plan to build authority with positioning, series content, comments, and personalized video. We also dig into AI hype, adoption, and the next trust trigger: raw, human footage.

• LinkedIn as a value-first platform
• Feed curation, notification bell, and impression shifts
• 90-day authority plan for healthcare founders
• High-signal engagement and personalized video DMs
• Weekly anchor series and story-led posts
• Video as a moat against AI noise
• AI adoption realities and skill stacking
• Inequality risks and global upside for talent

We break down a calm, effective way to grow on LinkedIn without posting daily. We share format tips, platform strategy, and why owning your audience with a newsletter pairs well with genuine engagement.

• daily posting not required for growth
• engagement as a low‑pressure starting point
• carousel and video formats outperform
• social media reset and audience ownership
• why LinkedIn delivers genuine conversations
• curate feeds to reduce noise
• map platforms to clear business goals
• Content Crib updates, sponsors, community focus

If sponsorship is a possibility that you're thinking about, just get reach out to myself or Chris and we can tell you the specifics of that

A sudden layoff can shatter your plans—or sharpen them. When LinkedIn branding and sales coach Melissa Gaglione decided to aim for $30K in 30 days, she didn’t hide behind a polished funnel. She built in public, shared every step, and turned documentation into momentum. We dig into how she paired relatable, human content with tight, personalized video outreach to create trust at scale and conversions that cold calls rarely deliver.

We unpack the two-year foundation that made the leap possible: an hour-a-day side hustle, steady posting that felt like a person not a pitch, and early experiments with courses, events, and brand partnerships. Melissa explains why she launched eight offers at once to test both company and individual demand, and how the data—and her energy—pulled her toward a flagship cohort model focused on personal branding and social selling for B2B creators, founders, and sellers.

If you’re curious about where AI truly fits, Melissa shares the practical side: using tools like Claude and ChatGPT to accelerate research, drafts, CRM notes, and content ops, while outsourcing editing and admin to stay focused on relationships. We also get candid about the mindset work after a layoff—using a public goal to rebuild self-trust, choosing challenges you can sustain, and resisting the highlight-reel trap by showing the path, not just the prizes.

Ready to design your own leap? Listen, take notes, and then tell us the 30-day goal you’d commit to publicly. If this conversation helped, follow, share with a friend who needs a push, and leave a quick review so more builders can find the show.

We share the AI tools we actually use, how we stack them, and the prompts that save hours each week. From meeting capture to decks, video clipping, and research, we show where each model fits and how to publish more with less effort.

• using read.ai to capture meetings and send summaries
• turning transcripts into to-do lists and follow-ups with ChatGPT
• building decks in minutes with Gamma to save production time
• prompt fundamentals: clarity, roles, context stacking
• importing book PDFs to guide strategy and tone
• real prompts for sales scripts, hooks, and research
• Opus Clip for auto clips, captions, hooks, and cross-posting
• when to use ChatGPT, Claude, Perplexity, Gemini, and Grok
• voice input to speed prompting on the go
• simple performance tip: fewer AI tabs, faster computer

Remember to take a look at contentcribrx.com and tell us what you think. Just leave us a comment and tell us how it all looks to you

The digital revolution waits for no one. Whether you're embracing it or avoiding it, your professional future is increasingly tied to how effectively you leverage content creation, social media, and emerging AI tools.

In this candid conversation, we explore the launch of Content Crib RX – our solution for professionals struggling to maintain content consistency while navigating the rapidly evolving digital landscape. We've witnessed countless passionate professionals leave our Content Crib meetups energized, only to have their momentum fizzle as life's demands take priority. Our new program bridges this gap by combining practical content strategies with AI-powered tools that save precious time.

Social selling has fundamentally transformed B2B relationships, yet many professionals still question its legitimacy. As we discuss, platforms like LinkedIn have become essential marketplaces where authority is built through consistent, valuable content. The barriers to entry are lower than ever – anyone can start building their personal brand without expensive marketing budgets – but the challenge lies in finding your authentic voice and maintaining consistency.

Perhaps most eye-opening is our discussion about AI's impact on the professional landscape. While the statistics are sobering (14% of workers displaced by AI this year alone, with projections of 85 million jobs replaced by year-end), we highlight the extraordinary opportunities emerging alongside these challenges. The most promising path forward? Learning to leverage AI tools to enhance productivity, particularly in ways that help small businesses improve operations.

Our Content Crib Copilot AI agent exemplifies this approach – meticulously trained to align with our teaching methodologies and help users ideate content, streamline scheduling, and implement effective digital strategies. As one podcast guest wisely suggested: if you had $1,000 to invest today, your best bet might be learning an AI tool you could implement for small businesses.

Ready to position yourself at the forefront of this digital transformation? Visit ContentCribRX.com to join our community of forward-thinking professionals leveraging content and AI for business growth.

Mark Kempf, author of "Unfurl Your Sales" and benefits industry veteran, shares his philosophy on making sales comfortable rather than awkward or forced. Drawing on over 40 years of experience, he explains how ditching scripts and embracing authentic conversations leads to better outcomes for both salespeople and clients.

• The concept of "unfurling" sales—a gradual, purposeful approach like a sail slowly rising on a boat
• Why everyone is in sales, whether selling products or their personal brand
• How to recognize when prospects have structural reasons preventing immediate purchases
• Building effective personal brands on LinkedIn while providing genuine value
• Creating trust through consistency rather than forced familiarity
• Using simple personalized videos to connect authentically with clients and prospects
• Why aggressive sales tactics typically result in only three outcomes—none ideal

Connect with Mark on LinkedIn (search Mark Kempf in Paris, Ontario) or visit unfurlyoursales.com to learn more about his approach to comfortable, personalized selling.