Épisodes

  • Episode 53: How to Build Credibility in a Skeptical Market
    Oct 1 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️


    In this episode, hosts Clay Hepler and Justin Piché tackle the pressing issues facing land investors today, including the impact of inexperienced investors on the industry’s reputation.


    Key Highlights


    Personal Updates:
    Clay and Justin kick off the episode with some light-hearted banter about their experiences at the Land Scaling Summit in Dallas. Clay shares his surprise at not owning cowboy boots despite living in Texas, while Justin reflects on his journey and the importance of personal branding in land investing.
    The State of the Land Business:
    The hosts discuss the concerning trend of inexperienced investors entering the market and how they can inadvertently harm the reputation of seasoned professionals. They emphasize that "average is the enemy" and explore how some entrepreneurs may not have built the necessary skills to succeed in a challenging market.
    Adapting to Change:
    Clay and Justin share actionable insights on how to differentiate yourself as a legitimate investor. They discuss the importance of transparency in transactions and how to establish credibility through online presence and communication.
    Communication and Team Dynamics:
    Listeners will learn about the significance of improving internal communication within their teams. Clay and Justin highlight how better communication can lead to increased efficiency and accountability, ultimately driving business success.
    Founder Burnout:
    The episode touches on recognizing and overcoming founder burnout. Clay and Justin share their strategies for maintaining balance while driving business growth, emphasizing the importance of self-reflection and prioritization in their hectic lives.
    Tech and Data Management:
    The episode wraps up with a discussion on leveraging technology and data management to streamline operations. Clay and Justin encourage listeners to utilize key performance indicators (KPIs) for informed decision-making, sharing their experiences with various CRM systems and the need for a cohesive tech stack.
    If you're feeling the pressure of the evolving land investing landscape, this episode is packed with insights and strategies to help you navigate the challenges ahead!

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


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    44 min
  • Episode 52: Lessons from Year One – Land Deals, Business Growth & Market Moves
    Sep 25 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️

    In this episode, hosts Clay Hepler and Justin Piché take you behind the scenes of the Land Scaling Summit in Dallas, where they reflect on their journey over the past year and discuss the evolving landscape of land investing.

    Key Highlights

    Personal Updates:

    Clay and Justin kick off the episode with some light-hearted banter, reminiscing about their experiences at the summit. Clay shares his excitement about returning to an event he missed last year, while Justin discusses his role as a speaker and the launch of Terra Data Consulting, a new venture by his data manager, Courtney.

    The State of the Land Business

    The hosts address the concerning trend of many investors exiting the land business, discussing the reasons behind this shift. They emphasize that "average is the enemy" and explore how some entrepreneurs may not have built the necessary skills to succeed in a challenging market.

    Adapting to Change:

    Clay and Justin share actionable insights on how to adapt your business strategy in response to market fluctuations. They discuss their recent changes in marketing strategies, including cutting PPC spending and shifting to SMS marketing, as well as the importance of targeting specific sub-markets for better lead quality.

    Communication and Team Dynamics:

    Listeners will learn about the significance of improving internal communication within their teams. Clay and Justin highlight how better communication can lead to increased efficiency and accountability, ultimately driving business success.

    Founder Burnout:

    The episode touches on recognizing and overcoming founder burnout. Clay and Justin share their strategies for maintaining balance while driving business growth, emphasizing the importance of self-reflection and prioritization in their hectic lives.

    Tech and Data Management:

    The episode wraps up with a discussion on the importance of leveraging technology and data management to streamline operations. Clay and Justin encourage listeners to utilize key performance indicators (KPIs) for informed decision-making, sharing their experiences with various CRM systems and the need for a cohesive tech stack.

    If you're feeling the pressure of the evolving land investing landscape, this episode is packed with insights and strategies to help you t

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


    The Ground Game Podcast

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    • TikTok

    Justin's Socials:

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    57 min
  • Episode 51: Evolve or Die: Adapting to a Shifting Land Market
    Sep 18 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️

    In this episode, hosts Clay Hepler and Justin Piché dive into the theme of “Evolve or Die,” discussing the critical shifts happening in the land investing business. They share their excitement about the opportunities in the industry while addressing the challenges many investors face today.

    Key Highlights

    Personal Updates:
    Clay and Justin kick off the episode with some light-hearted banter, reflecting on their busy weeks filled with travel and family moments. Clay shares his excitement about visiting the Apki brothers in Ohio and his upcoming trips to Phoenix and Dallas, while Justin talks about his recent experiences at a mastermind event in Florida and the importance of maintaining life balance.

    The State of the Land Business:
    The hosts address the concerning trend of many investors exiting the land business, discussing the reasons behind this shift. They emphasize that "average is the enemy" and explore how some entrepreneurs may not have built the necessary skills to succeed in a challenging market.

    Adapting to Change:
    Clay and Justin share actionable insights on how to adapt your business strategy in response to market fluctuations. They discuss their recent changes in marketing strategies, including cutting PPC spending and shifting to SMS marketing, as well as the importance of targeting specific sub-markets for better lead quality.

    Communication and Team Dynamics:
    Listeners will learn about the significance of improving internal communication within their teams. Clay and Justin highlight how better communication can lead to increased efficiency and accountability, ultimately driving business success.

    Founder Burnout:
    The episode touches on recognizing and overcoming founder burnout. Clay and Justin share their strategies for maintaining balance while driving business growth, emphasizing the importance of self-reflection and prioritization in their hectic lives.

    Tech and Data Management:
    The episode wraps up with a discussion on the importance of leveraging technology and data management to streamline operations. Clay and Justin encourage listeners to utilize key performance indicators (KPIs) for informed decision-making, sharing their experiences with various CRM systems and the need for a cohesive tech stack.

    If you're feeli

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


    The Ground Game Podcast

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    39 min
  • Episode 50: Gurus, Gimmicks, and the Truth About Building a Real Land Flipping Business
    Sep 9 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️
    In this episode, hosts Clay Hepler and Justin Piche engage in a candid conversation about the realities of land investing and the importance of avoiding the pitfalls of flashy gurus. They share personal updates, insights on the challenges of the industry, and the significance of strategic decision-making in the ever-evolving real estate landscape.
    Key Highlights
    Personal Updates:
    Clay and Justin kick off the episode with light-hearted banter about their recent reading adventures. Justin shares his excitement about diving into Brandon Sanderson's fantasy novels, including the Mistborn series and Stormlight Archive, while Clay discusses his exploration of thought-provoking nonfiction, such as The Comfort Crisis by Michael Easter and Belief by Ross Douthat. Their passion for reading reflects their commitment to continuous learning and personal growth.
    Avoiding Guru Pitfalls:
    The hosts delve into the complexities of navigating the real estate education landscape. They discuss the dangers of relying on flashy gurus who prioritize marketing over substance, emphasizing the need for genuine mentorship from experienced operators rather than marketers. Clay shares stories of individuals who have spent thousands on ineffective courses, highlighting the importance of discernment in choosing educational resources.
    Scaling Challenges:
    Clay and Justin discuss the treadmill effect of relying solely on land flipping and the need to diversify income streams to ensure long-term sustainability. They reflect on their experiences with managing multiple projects and the importance of strategic planning to maintain business growth amidst market fluctuations.
    Market Insights:
    The hosts share their observations on current market conditions, emphasizing the necessity of adapting to changing environments. They highlight the importance of understanding the cash conversion cycle and the challenges new investors face when entering the market.
    The Importance of Feedback Loops:
    The episode emphasizes the critical role of feedback loops in entrepreneurship. Clay and Justin stress the necessity of constant self-evaluation and data analysis to align their actions with business goals, sharing their experiences with tracking key performance indicators (KPIs).
    Naviga

    Learn about Justin’s 1:1 Coaching

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    The Ground Game Podcast

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    43 min
  • Episode 49: Why Net Profit Is the Only Metric That Matters in Land Flipping
    Sep 4 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️
    In this episode, hosts Clay Hepler and Justin Piche engage in a candid conversation about building wealth beyond land flipping. They share personal updates, insights on the challenges of land investing, and the importance of strategic decision-making in the ever-evolving real estate landscape.
    Key Highlights
    Personal Updates:
    Clay and Justin kick off the episode with light-hearted banter about their recent travels. Justin shares his excitement about visiting Seattle and reconnecting with friends, while Clay discusses his upcoming trips and the joys of balancing family life with business.
    Scaling Challenges:
    The hosts delve into the complexities of managing multiple projects in land investing. They discuss the treadmill effect of relying solely on land flipping and the need to diversify income streams to ensure long-term sustainability.
    Market Insights:
    Clay and Justin reflect on the current market conditions, sharing their observations on sales trends and the importance of adapting to changing environments. They emphasize the need for strategic planning to maintain business growth amidst market fluctuations.
    The Importance of Feedback Loops:
    The episode highlights the critical role of feedback loops in entrepreneurship. Clay and Justin stress the necessity of constant self-evaluation and data analysis to align their actions with business goals, sharing their experiences with tracking key performance indicators (KPIs).
    Navigating County Regulations:
    Justin reveals insights from a significant development project in Texas, discussing the unexpected challenges he faced with county regulations. He emphasizes the importance of partnerships in overcoming these obstacles and navigating complex regulatory environments effectively.
    Data Management and Decision-Making:
    The episode wraps up with a discussion on the significance of data in land investing. Clay and Justin encourage listeners to leverage technology for informed decision-making, sharing their experiences with various systems and the importance of a cohesive tech stack.
    If you're navigating the complexities of land investing and looking to build wealth beyond flipping, this episode is packed with valuable insights and actionable strategies! Don't forget to subscribe for more innovative topics on The Ground

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


    The Ground Game Podcast

    • Website
    • Youtube
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    • TikTok

    Justin's Socials:

    • X/Twitter
    • YouTube
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    Clay's Socials:

    • ...
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    41 min
  • Episode 48: How We’re Building Cashflow Outside our Land Businesses
    Aug 28 2025


    🎙️ Welcome Back to The Ground Game Podcast! 🎙️
    In this episode, hosts Clay Hepler and Justin Piche engage in a candid conversation about building wealth beyond land flipping. They share personal updates, insights on the challenges of land investing, and the importance of strategic decision-making in the ever-evolving real estate landscape.
    Key Highlights
    Personal Updates:
    Clay and Justin kick off the episode with light-hearted banter about their recent travels. Justin shares his excitement about visiting Seattle and reconnecting with friends, while Clay discusses his upcoming trips and the joys of balancing family life with business.
    Scaling Challenges:
    The hosts delve into the complexities of managing multiple projects in land investing. They discuss the treadmill effect of relying solely on land flipping and the need to diversify income streams to ensure long-term sustainability.
    Market Insights:
    Clayton and Justin reflect on the current market conditions, sharing their observations on sales trends and the importance of adapting to changing environments. They emphasize the need for strategic planning to maintain business growth amidst market fluctuations.
    The Importance of Feedback Loops:
    The episode highlights the critical role of feedback loops in entrepreneurship. Clay and Justin stress the necessity of constant self-evaluation and data analysis to align their actions with business goals, sharing their experiences with tracking key performance indicators (KPIs).
    Navigating County Regulations:
    Justin reveals insights from a significant development project in Texas, discussing the unexpected challenges he faced with county regulations. He emphasizes the importance of partnerships in overcoming these obstacles and navigating complex regulatory environments effectively.
    Data Management and Decision-Making:
    The episode wraps up with a discussion on the significance of data in land investing. Clay and Justin encourage listeners to leverage technology for informed decision-making, sharing their experiences with various systems and the importance of a cohesive tech stack.
    If you're navigating the complexities of land investing and looking to build wealth beyond flipping, this episode is packed with valuable insights and actionable strategies! Don't forget to subscribe for more innovative topics

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


    The Ground Game Podcast

    • Website
    • Youtube
    • Facebook
    • TikTok

    Justin's Socials:

    • X/Twitter
    • YouTube
    • Instagram
    • Facebook

    Clay's Socials:

    • ...
    Voir plus Voir moins
    36 min
  • Episode 47: No Rainbows, No Butterflies: The Realities of Scaling a Land Business
    Aug 21 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️

    In this episode, hosts Clayton Hepler and Justin Piché engage in a candid conversation about the realities of running a land investing business. They share personal updates, insights on market challenges, and the importance of strategic decision-making in the ever-evolving real estate landscape.


    Key Highlights


    Personal Updates:
    Clay and Justin kick off the episode with some light-hearted banter about their recent experiences. Justin shares his excitement about moving into a new home and his upcoming trip to the Pacific Northwest, while Clayton showcases his new camera setup, adding a fresh look to the podcast.


    Scaling Challenges:
    The hosts delve into the complexities of managing multiple projects and responsibilities in land investing. Justin discusses the challenges of negotiating with the Lower Colorado River Authority regarding property buffer zones, emphasizing how these regulatory hurdles can impact profitability and project timelines.


    Market Insights:
    Clayton and Justin reflect on the current market slowdown, sharing their observations on sales trends and the importance of adapting to changing conditions. They discuss the need for strategic planning and the significance of understanding local market dynamics to maintain business growth.


    The Importance of Feedback Loops:
    The episode highlights the critical role of feedback loops in entrepreneurship. Clayton and Justin emphasize the need for constant self-evaluation and data analysis to ensure their actions align with business goals, sharing their experiences with tracking key performance indicators (KPIs).


    Navigating County Regulations:
    Justin reveals a significant development project in Texas, discussing the unexpected challenges he faced with county regulations and the importance of partnerships in overcoming these obstacles. He shares insights on how to navigate complex regulatory environments effectively.


    Data Management and Decision-Making:
    The episode wraps up with a discussion on the significance of data in land investing. Clayton and Justin encourage listeners to leverage technology for informed decision-making, sharing their experiences with various systems and the importance of a cohesive tech stack.
    If you're navigating the complexitie

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


    The Ground Game Podcast

    • Website
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    Justin's Socials:

    • X/Twitter
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    Clay's Socials:

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    Voir plus Voir moins
    45 min
  • Episode 46: The Death Zone; Scaling from $1M to $3M Without Losing Your Mind (or Margin)
    Aug 12 2025

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️

    In this episode, hosts Clay Hepler and Justin Piché explore the nuances of time management and the entrepreneurial journey in real estate investing. They share personal insights on balancing responsibilities, the challenges of running a business, and the importance of prioritization.

    Key Highlights

    Personal Updates:
    Clay and Justin kick off the episode with some light-hearted banter about how August is flying by. They reflect on their current responsibilities, with Justin sharing his experiences of juggling family life and business demands.

    Scaling Challenges:
    The hosts delve into the challenges land investors face, particularly the complexities of managing multiple responsibilities. They discuss how expanding obligations can make time feel scarce and the importance of focusing on what truly drives business growth.

    The Importance of Feedback Loops:
    Clay and Justin emphasize the critical role of feedback loops in entrepreneurship. They share their thoughts on how to assess whether their actions are leading to the desired outcomes and the need for constant self-evaluation.

    Navigating County Regulations:
    Justin reveals a significant development project in Spokane County, discussing the unexpected hurdles he faced with county regulations and financing. He highlights the importance of partnerships and adaptability in overcoming these challenges.

    Data Management and Decision-Making:
    The episode wraps up with a discussion on the significance of data in land investing. Clay and Justin encourage listeners to leverage technology and data for informed decision-making, sharing their experiences with various systems and the importance of a cohesive tech stack.

    If you're navigating the complexities of time management and decision-making in your land business, this one's for you! 📌

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay


    Submit Your Deal for funding


    The Ground Game Podcast

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    Justin's Socials:

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    44 min